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The Organic Food Market in Romania

Author

Listed:
  • Mihai Stoica

    (The Bucharest University of Economic Studies)

  • Mihai MehedinÈ›u

    (The Bucharest University of Economic Studies)

  • Magdalena Stoian

    (The Bucharest University of Economic Studies)

  • Alin Stancu

    (The Bucharest University of Economic Studies)

  • Alina Filip

    (The Bucharest University of Economic Studies)

  • Mihai-Ioan RoÈ™ca

    (The Bucharest University of Economic Studies)

Abstract

Consumers' concerns in the direction of maintaining personal health and environmental protection, together with the revaluation of these trends by worldwide organizations, have led to the intensification of entrepreneurial initiatives in Romania in the field of organic products. Therefore, we are observing the growth of the organic food market, although at a slower pace than in countries with a tradition in this field. Hence, this paper aims to provide an overview of the Romanian food market, not before highlighting the general context in the European Union. The analysis focuses on the presentation of the development of sales on the marketing channels available at the market level and on the identification of the elements that led to the current market context. Thus, the supremacy of modern retail is noticeable, as a result of the intensified efforts of general retailers in this direction. Finally, we present the defining elements of the Romanian market and highlight the importance of marketing in its development.

Suggested Citation

  • Mihai Stoica & Mihai MehedinÈ›u & Magdalena Stoian & Alin Stancu & Alina Filip & Mihai-Ioan RoÈ™ca, 2020. "The Organic Food Market in Romania," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 280-288, August.
    • Handle: RePEc:aes:jetimm:v:1:y:2020:i:1:p:280-288
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    Citations

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    Cited by:

    1. Mihai Stoica, 2021. "Development of the Organic Food Market in Romania during the COVID-19 Pandemic: a Perspective on the Supply Chain," Global Economic Observer, "Nicolae Titulescu" University of Bucharest, Faculty of Economic Sciences;Institute for World Economy of the Romanian Academy, vol. 9(2), pages 113-120, December.
    2. Stoica Mihai, 2021. "Green Brand Positioning for Organic Food: A Content Analysis of Corporate Websites," Studia Universitatis Babeș-Bolyai Oeconomica, Sciendo, vol. 66(3), pages 57-76, December.

    More about this item

    Keywords

    green marketing; organic food; marketing channels; retail.;
    All these keywords.

    JEL classification:

    • M00 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - General - - - General
    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General

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