Conceptualising Influencer Marketing
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Cited by:
- Nicole Walzhofer & Marcus Riekeberg & Florian Follert, 2022. "From White Collar to Influencer Marketing? How Banks Can Reach Young Customers," IJFS, MDPI, vol. 10(3), pages 1-26, September.
- MAGNO, Dominic Elena & EDU, Tudor, 2023. "The influence of social media on contemporary consumer behavior: Part I, Introduction and Literature Review," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 13(3), pages 11-36, September.
- Krzysztof BORODAKO & Jadwiga BERBEKA & Michał RUDNICKI & Mariusz ŠAPCZYŃSKI, 2021. "Online Visibility and Knowledge-Intensive Business Services Performance: The Scope of Interrelatedness," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 157-173, August.
- Anastasios Panopoulos & Athanasios Poulis & Prokopis Theodoridis & Antonios Kalampakas, 2022. "Influencing Green Purchase Intention through Eco Labels and User-Generated Content," Sustainability, MDPI, vol. 15(1), pages 1-17, December.
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Keywords
Influencer marketing; social media; brand communication.;All these keywords.
JEL classification:
- M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising
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