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Innovative Models for Generating Ideas in High-Tech Environment

Author

Listed:
  • Antoniya Boykova

    (University of Economics – Varna)

Abstract

Rapidly changing world creates new challenges and opportunities for business and society. Innovations help companies constantly evolve in order to adapt to changes in market conditions and alter them. The new wave of technologies has led to the emergence of open innovation. As a result, there has been a change in the interaction between companies and consumers where cooperation is a new source of innovation. Interactive communication allows businesses to understand much more quickly the view of their customers, to stimulate their cooperation and to provoke generating ideas on their part. This helps them respond appropriately to both changing market conditions and chrisis situations. The report focuses on innovative models for generation of ideas for new products. These models are the result of the development of modern society and achievements in the field of technology. An important factor for success in many markets is the approach of using the platforms to develop products and ideas. This approach helps companies create new and differentiated products more effectively by meeting expectations and needs of consumers.

Suggested Citation

  • Antoniya Boykova, 2016. "Innovative Models for Generating Ideas in High-Tech Environment," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 175-184, September.
    • Handle: RePEc:aes:jetimm:v:1:y:2016:i:1:p:175-184
    as

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    References listed on IDEAS

    as
    1. Baldwin,John R. & Hanel,Petr, 2007. "Innovation and Knowledge Creation in an Open Economy," Cambridge Books, Cambridge University Press, number 9780521037136, September.
    2. Schulze, Anja & Hoegl, Martin, 2008. "Organizational knowledge creation and the generation of new product ideas: A behavioral approach," Research Policy, Elsevier, vol. 37(10), pages 1742-1750, December.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    Innovations; ideas; technology; new product; idea generation.;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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