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Interaction between Firms in New Product Development

Author

Listed:
  • Marco Pierantonelli

    (Università Politecnica delle Marche)

  • Andrea Perna

    (Università Politecnica delle Marche)

  • Gian Luca Gregori

    (Università Politecnica delle Marche)

Abstract

This work-in-progress paper, through an exploratory case study, investigates how two industrial companies, operating in different sectors, start a business relationship. One company, named Antrox, operates in the lighting industry, whereas the other, Nel Design, primarily in the design industry. This case shows the antecedents and inhibitors to business relationships beginning. Reciprocal trust is the foundation and the driving force of the relationship. The outcome of combining two firm’s previous set of facilities, actors, relations and business units is unpredictable a priori; anyway, both companies saw potential benefits in combining them, as they are distinctive and non-overlapping. The article sheds light on the effects of the partnership on each firms’ set of resources and on the reciprocal adaptations faced by both companies.

Suggested Citation

  • Marco Pierantonelli & Andrea Perna & Gian Luca Gregori, 2015. "Interaction between Firms in New Product Development," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 1(1), pages 144-152, July.
    • Handle: RePEc:aes:icmbdj:v:1:y:2015:i:1:p:144-152
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    File URL: http://www.mbd.ase.ro/RePEc/aes/icmbdj/2015/ICMBDJ_V1_2015_88.pdf
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    References listed on IDEAS

    as
    1. Baraldi, Enrico & Gressetvold, Espen & Harrison, Debbie, 2012. "Resource interaction in inter-organizational networks: Foundations, comparison, and a research agenda," Journal of Business Research, Elsevier, vol. 65(2), pages 266-276.
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    Cited by:

    1. Antoniya Boykova, 2017. "Collaboration between Consumers and Companies in Generating Ideas for Product Development," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 1(1), pages 74-82, July.

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    More about this item

    Keywords

    New Product Development; Partnership; Resource Interaction.;
    All these keywords.

    JEL classification:

    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General

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