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Innovative Culture of the Organization and Its Role in the Concept of Corporate Social Responsibility ? Czech Republic Case Study

Author

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  • Hana Mohelska

    (University of Hradec Králové, Czech Republic)

  • Marcela Sokolova

    (University of Hradec Králové, Czech Republic)

Abstract

Rivalry among companies is increasing nowadays . Companies try to gain every possible advantage over their rivals and this very often means using a creative approach, for example, drawing from such resources as Corporate Social Responsibility (CSR). The CSR strategy is based on three fundamental pillars - economic, social and environmental (triplebottom- line), which express the key themes, programs, through which the strategy is implemented. Although, the key corporate responsibility is profit making, the CSR implementation in corporate vision contributes to company’s development. CSR can he lp increase business credibility, but it can also have significant internal effects due to innovation, readiness for future customer demands, employee motivation and loyalty. The primary objective of the paper is to explore organizational culture in connection with the implementation of the Corporate Social Responsibility concept in companies in the Czech Republic. The outputs are supported by the results of an extensive studies conducted in 2013 and 2015, exploring the organizational culture of companies in the Czech Republic. The results obtained are interpreted and compared in the context of development trends described in domestic and foreign scientific publications.

Suggested Citation

  • Hana Mohelska & Marcela Sokolova, 2017. "Innovative Culture of the Organization and Its Role in the Concept of Corporate Social Responsibility ? Czech Republic Case Study," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 19(46), pages 853-853, August.
    • Handle: RePEc:aes:amfeco:v:46:y:2017:i:19:p:853
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    References listed on IDEAS

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    1. François Maon & Adam Lindgreen & Valérie Swaen, 2009. "Designing and Implementing Corporate Social Responsibility: An Integrative Framework Grounded in Theory and Practice," Journal of Business Ethics, Springer, vol. 87(1), pages 71-89, April.
    2. Armando Calabrese & Roberta Costa & Francesco Rosati, 2015. "A feedback-based model for CSR assessment and materiality analysis," Accounting Forum, Taylor & Francis Journals, vol. 39(4), pages 312-327, December.
    3. Reinhard Steurer, 2010. "The role of governments in corporate social responsibility: characterising public policies on CSR in Europe," Policy Sciences, Springer;Society of Policy Sciences, vol. 43(1), pages 49-72, March.
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    Cited by:

    1. Sylvie Formánková & Oldřich Trenz & Oldřich Faldík & Jan Kolomazník & Jitka Sládková, 2019. "Millennials’ Awareness and Approach to Social Responsibility and Investment—Case Study of the Czech Republic," Sustainability, MDPI, vol. 11(2), pages 1-17, January.
    2. Mark Anthony Camilleri & Ciro Troise & Serena Strazzullo & Stefano Bresciani, 2023. "Creating shared value through open innovation approaches: Opportunities and challenges for corporate sustainability," Business Strategy and the Environment, Wiley Blackwell, vol. 32(7), pages 4485-4502, November.
    3. Fascia, Michael, 2019. "Working Paper Series: Innovation Enablers," OSF Preprints 39vbq, Center for Open Science.

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    More about this item

    Keywords

    organizational culture; Corporate Social Responsibility; innovation; open innovation; business strategy;
    All these keywords.

    JEL classification:

    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility

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