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Revival of high street retailing – the added value of shopping apps

Author

Listed:
  • Jelena Demko-Rihter

    (University of Novi Sad, Faculty of Technical Sciences)

  • Igor ter Halle

    (Windesheim University of Applied Sciences)

Abstract

Rapid and constant development of technology and social media drive every-day changes in the retail sector, modifying behaviour and power of consumers, whereby traditional brick and mortar stores are facing the risk to become obsolete. E-commerce and m-commerce offer to customer a more convenient, faster and easier way of shopping and the possibility to customize products and services to the individual needs of customers. There are different business models and tools for enhancing the on-line retail industry, which causes changes in the business of the whole retail sector, as well as in the micro and macro social and economic environment. One of consequences of increasing value of the on-line retail industry is a dropping number of customers shopping for products in brick and mortar stores in high streets and city centers. Brick and mortar retailers are exploring new ways to reach these lost shoppers. In this study an innovative application is researched that tries to bridge online and in-store shopping with an online platform (website) and a smart-phone app. The aim of this platform and app is to enhance the local shopping experience by making the physical city centre available for smart-phones and tablets.

Suggested Citation

  • Jelena Demko-Rihter & Igor ter Halle, 2015. "Revival of high street retailing – the added value of shopping apps," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 17(39), pages 632-632, May.
    • Handle: RePEc:aes:amfeco:v:39:y:2015:i:17:p:632
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    References listed on IDEAS

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    1. Renko, Sanda & Druzijanic, Mirna, 2014. "Perceived usefulness of innovative technology in retailing: Consumers׳ and retailers׳ point of view," Journal of Retailing and Consumer Services, Elsevier, vol. 21(5), pages 836-843.
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    Citations

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    Cited by:

    1. Christian Bartelheimer & C. Ingo Berendes & Philipp zur Heiden & Daniel Beverungen, 2022. "Designing Digital Actor Engagement Platforms for Local High Streets: An Action Design Research Study," Working Papers Dissertations 101, Paderborn University, Faculty of Business Administration and Economics.
    2. Schade Katrin & Müller Andre & Holdack Eric & Hübscher Marcus & Lurie Katja & Schulze Juana, 2021. "Digitalization and City Center Resilience. Exploring Visitors’ Perceptions in Leipzig, Germany," ZFW – Advances in Economic Geography, De Gruyter, vol. 65(3-4), pages 132-146, December.
    3. AbedRabbo, Majd & Hart, Cathryn & Ellis-Chadwick, Fiona & AlMalak, Zeina, 2022. "Towards rebuilding the highstreet: Learning from customers’ town centre shopping journeys," Journal of Retailing and Consumer Services, Elsevier, vol. 64(C).
    4. Farah, Maya F. & Ramadan, Zahy B., 2017. "Disruptions versus more disruptions: How the Amazon dash button is altering consumer buying patterns," Journal of Retailing and Consumer Services, Elsevier, vol. 39(C), pages 54-61.

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    More about this item

    Keywords

    innovations; online; retail; smartphone and tablet apps;
    All these keywords.

    JEL classification:

    • O31 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Innovation and Invention: Processes and Incentives
    • O32 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Management of Technological Innovation and R&D
    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes

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