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Analysis of Romania’s and Transylvania’s Tourist Supply Development and Performance

Author

Listed:
  • Monica Maria Coros

    (Babes-Bolyai University from Cluj-Napoca)

  • Adina Letitia Negrusa

    (Babes-Bolyai University from Cluj-Napoca)

Abstract

The paper’s premise is that a strong link exists between Romania’s poor tourism performance and the quality of its hospitality supply. In this respect, a comparative analysis of Romania’s and Transylvania’s tourist offering is carried out aiming at identifying the particularities of their development and the causes of their poor performance. The motivation for having chosen Transylvania resides in this region’s attractiveness among foreign tourists; it is a destination with a high potential favoring the development of some tourist products competitive on the international market. Thus, based on a comprehensive secondary data analysis regarding the public lodging facilities, the paper presents their geographic dispersion, the development of the accommodation capacity by levels of classification, the number of available beds, the types of units, the structures’ international affiliation, the main Romanian owners, etc. The dispersion by levels of classification, together with the net usage indexes of the accommodation capacity, characterize the performance of this industry. The research study emphasizes the fact that despite a high tourist potential, the present-day hospitality supply cannot support a healthy development of the tourist activity, and presents some possible causes.

Suggested Citation

  • Monica Maria Coros & Adina Letitia Negrusa, 2014. "Analysis of Romania’s and Transylvania’s Tourist Supply Development and Performance," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 16(Special 8), pages 1312-1312, August.
    • Handle: RePEc:aes:amfeco:v:37:y:2014:i:16:p:1312
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    References listed on IDEAS

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    1. Wei-Chiang Hong, 2008. "Competitiveness in the Tourism Sector," Contributions to Economics, Springer, number 978-3-7908-2042-3, May.
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    Cited by:

    1. Cornelia POP & Monica-Maria COROS & Maria-Andrada GEORGESCU & Maria BONEA, 2018. "Romanian branded hotels: are they worth the effort?," Theoretical and Applied Economics, Asociatia Generala a Economistilor din Romania / Editura Economica, vol. 0(4(617), W), pages 39-50, Winter.
    2. Corina Larisa Bunghez, 2020. "Marketing Strategies of Travel Agencies: A Quantitative Approach," Sustainability, MDPI, vol. 12(24), pages 1-20, December.

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    More about this item

    Keywords

    tourism supply; hospitality; development; performance; hotel owners and;
    All these keywords.

    JEL classification:

    • C46 - Mathematical and Quantitative Methods - - Econometric and Statistical Methods: Special Topics - - - Specific Distributions
    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism

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