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The Impact of Management and Organizational Culture on Creativity in the Hotel Industry

Author

Listed:
  • Olimpia State

    (Bucharest University of Economic Studies)

  • Maria-Cristina Iorgulescu

    (Bucharest University of Economic Studies)

Abstract

In today`s business environment, characterized by instability and unpredictability, organizations` success depends on their ability to adapt and manage the changes required. Therefore, in order to achieve long-term corporate success, companies need to have a culture that encourages creativity and innovation. The aim of the article is to investigate the link between corporate culture and creativity and the impact of the management form on organizational culture. The research highlights the Romanian hotel industry culture, using Hofstede`s model. Considering their impact on innovation, there were taken into consideration three factors: individualism, power distance and long term orientation. The article investigates how these factors are influenced by the hotel`s exploitation form and their impact on organizational creativity. The research was conducted on two hotels in Bucharest, affiliated to an international hotel chain. In order to identify the impact of the exploitation form on the hotel`s organizational culture, one of the accommodation units is operated under a management contract, while the other operates under a franchise agreement. The study is based on a survey conducted among the employees of the two hotels. Results indicate differences regarding the corporate culture between the hotel operated under a management contract and the unit operated under a franchise agreement. Recommendations on how to foster employees` creativity are suggested. The implications of the findings are discussed, considering the limitations and future research directions.

Suggested Citation

  • Olimpia State & Maria-Cristina Iorgulescu, 2014. "The Impact of Management and Organizational Culture on Creativity in the Hotel Industry," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 16(Special 8), pages 1205-1205, August.
  • Handle: RePEc:aes:amfeco:v:37:y:2014:i:16:p:1205
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    References listed on IDEAS

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    1. Gro Ellen Mathisen & Ståle Einarsen & Reidar Mykletun, 2012. "Creative leaders promote creative organizations," International Journal of Manpower, Emerald Group Publishing Limited, vol. 33(4), pages 367-382, July.
    2. Robert Nowacki & Marcin W. Staniewski, 2012. "Innovation in the Management of SMEs in the Service Sector in Poland," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 14(Special N), pages 755-773, November.
    3. Ravar Anamaria Sidonia & Iorgulescu Maria-Cristina, 2013. "Consumers’ Perception On Innovation In The Tourism Value Chain," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 815-824, July.
    4. Ion Gh. Rosca & Dumitru Todoroi, 2011. "Creativity In Conscience Society," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 13(30), pages 599-619, June.
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    Citations

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    Cited by:

    1. Ferreira, Jorge & Coelho, Arnaldo & Moutinho, Luiz, 2020. "Dynamic capabilities, creativity and innovation capability and their impact on competitive advantage and firm performance: The moderating role of entrepreneurial orientation," Technovation, Elsevier, vol. 92.
    2. Carmen Andreea Vrânceanu & Maria-Cristina Iorgulescu, 2016. "A Look at Hofstede’s Cultural Dimensions in Two Service Sectors from Romania," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 18(S10), pages 875-875, November.
    3. Asuman Akdogan & Emine Kale, 2017. "Impacts Of Internal Factors In Organisations On Creative And Innovative Performance In Hospitality Companies," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 21(06), pages 1-24, August.

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    More about this item

    Keywords

    creativity; innovation; organizational culture; management; Hofstede`s model;
    All these keywords.

    JEL classification:

    • D23 - Microeconomics - - Production and Organizations - - - Organizational Behavior; Transaction Costs; Property Rights
    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism
    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility

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