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Consumer Attitude Towards the Use of Blockchain Technology. Study on the Implementation of the “Green Deal” Strategy for Organic Foods

Author

Listed:
  • Bogdan Georgescu

    (Bucharest University of Economic Studies, Bucharest, Romania)

  • Cristian Bogdan Onete

    (Bucharest University of Economic Studies, Bucharest, Romania)

  • Doru Alexandru Plesea

    (Bucharest University of Economic Studies, Bucharest, Romania)

  • Sandra Diana Chita

    (Bucharest University of Economic Studies, Bucharest, Romania)

  • Stefan Sava

    (Bucharest University of Economic Studies, Bucharest, Romania)

Abstract

The European Union aims for Member States to achieve climate neutrality by 2050. To this end, the European Commission has launched a set of policy initiatives in The European Green Deal. One of the components is the Farm to Fork strategy, through which the European Union aims to increase, among other things, to 25% of the agricultural areas with organic production, as well as new labeling rules to promote the sustainable consumption of food and organic food. A modern technology that can be used for food traceability is Blockchain technology. The main objective of this paper is to study consumers’ perceptions of the possibility of using blockchain technology in the distribution of “organic” food products. The research was quantitative and followed the specific aspects of the blockchain concept and its use in the distribution and tracking of food and ecological goods, “organic”. The aim of the research was to develop a predictive model, using the basic regression equation, to obtain a positive perception of the use of blockchain technology for food and environmental goods.

Suggested Citation

  • Bogdan Georgescu & Cristian Bogdan Onete & Doru Alexandru Plesea & Sandra Diana Chita & Stefan Sava, 2022. "Consumer Attitude Towards the Use of Blockchain Technology. Study on the Implementation of the “Green Deal” Strategy for Organic Foods," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 24(60), pages 379-379, April.
    • Handle: RePEc:aes:amfeco:v:24:y:2022:i:60:p:379
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    References listed on IDEAS

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    1. Bumblauskas, Daniel & Mann, Arti & Dugan, Brett & Rittmer, Jacy, 2020. "A blockchain use case in food distribution: Do you know where your food has been?," International Journal of Information Management, Elsevier, vol. 52(C).
    2. Friedman, Nicola & Ormiston, Jarrod, 2022. "Blockchain as a sustainability-oriented innovation?: Opportunities for and resistance to Blockchain technology as a driver of sustainability in global food supply chains," Technological Forecasting and Social Change, Elsevier, vol. 175(C).
    3. Kamble, Sachin S. & Gunasekaran, Angappa & Sharma, Rohit, 2020. "Modeling the blockchain enabled traceability in agriculture supply chain," International Journal of Information Management, Elsevier, vol. 52(C).
    4. Ali, Mohd Helmi & Chung, Leanne & Kumar, Ajay & Zailani, Suhaiza & Tan, Kim Hua, 2021. "A sustainable Blockchain framework for the halal food supply chain: Lessons from Malaysia," Technological Forecasting and Social Change, Elsevier, vol. 170(C).
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    blockchain; consumer trust; agri-food industry; organic food;
    All these keywords.

    JEL classification:

    • L66 - Industrial Organization - - Industry Studies: Manufacturing - - - Food; Beverages; Cosmetics; Tobacco
    • L15 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Information and Product Quality
    • C20 - Mathematical and Quantitative Methods - - Single Equation Models; Single Variables - - - General

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