IDEAS home Printed from https://ideas.repec.org/a/aes/amfeco/v24y2022i60p379.html
   My bibliography  Save this article

Consumer Attitude Towards the Use of Blockchain Technology. Study on the Implementation of the “Green Deal” Strategy for Organic Foods

Author

Listed:
  • Bogdan Georgescu

    (Bucharest University of Economic Studies, Bucharest, Romania)

  • Cristian Bogdan Onete

    (Bucharest University of Economic Studies, Bucharest, Romania)

  • Doru Alexandru Plesea

    (Bucharest University of Economic Studies, Bucharest, Romania)

  • Sandra Diana Chita

    (Bucharest University of Economic Studies, Bucharest, Romania)

  • Stefan Sava

    (Bucharest University of Economic Studies, Bucharest, Romania)

Abstract

The European Union aims for Member States to achieve climate neutrality by 2050. To this end, the European Commission has launched a set of policy initiatives in The European Green Deal. One of the components is the Farm to Fork strategy, through which the European Union aims to increase, among other things, to 25% of the agricultural areas with organic production, as well as new labeling rules to promote the sustainable consumption of food and organic food. A modern technology that can be used for food traceability is Blockchain technology. The main objective of this paper is to study consumers’ perceptions of the possibility of using blockchain technology in the distribution of “organic” food products. The research was quantitative and followed the specific aspects of the blockchain concept and its use in the distribution and tracking of food and ecological goods, “organic”. The aim of the research was to develop a predictive model, using the basic regression equation, to obtain a positive perception of the use of blockchain technology for food and environmental goods.

Suggested Citation

  • Bogdan Georgescu & Cristian Bogdan Onete & Doru Alexandru Plesea & Sandra Diana Chita & Stefan Sava, 2022. "Consumer Attitude Towards the Use of Blockchain Technology. Study on the Implementation of the “Green Deal” Strategy for Organic Foods," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 24(60), pages 379-379, April.
    • Handle: RePEc:aes:amfeco:v:24:y:2022:i:60:p:379
    as

    Download full text from publisher

    File URL: http://www.amfiteatrueconomic.ro/temp/Article_3107.pdf
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Bumblauskas, Daniel & Mann, Arti & Dugan, Brett & Rittmer, Jacy, 2020. "A blockchain use case in food distribution: Do you know where your food has been?," International Journal of Information Management, Elsevier, vol. 52(C).
    2. Friedman, Nicola & Ormiston, Jarrod, 2022. "Blockchain as a sustainability-oriented innovation?: Opportunities for and resistance to Blockchain technology as a driver of sustainability in global food supply chains," Technological Forecasting and Social Change, Elsevier, vol. 175(C).
    3. Ali, Mohd Helmi & Chung, Leanne & Kumar, Ajay & Zailani, Suhaiza & Tan, Kim Hua, 2021. "A sustainable Blockchain framework for the halal food supply chain: Lessons from Malaysia," Technological Forecasting and Social Change, Elsevier, vol. 170(C).
    4. Kamble, Sachin S. & Gunasekaran, Angappa & Sharma, Rohit, 2020. "Modeling the blockchain enabled traceability in agriculture supply chain," International Journal of Information Management, Elsevier, vol. 52(C).
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Shahzad, Khuram & Zhang, Qingyu & Ashfaq, Muhammad & Zafar, Abaid Ullah & Ahmad, Bilal, 2024. "Pre- to post-adoption of blockchain technology in supply chain management: Influencing factors and the role of firm size," Technological Forecasting and Social Change, Elsevier, vol. 198(C).
    2. Ulpan Tokkozhina & Ana Lucia Martins & Joao C. Ferreira, 2023. "Uncovering dimensions of the impact of blockchain technology in supply chain management," Operations Management Research, Springer, vol. 16(1), pages 99-125, March.
    3. Balzarova, Michaela & Dyer, Celia & Falta, Michael, 2022. "Perceptions of blockchain readiness for fairtrade programmes," Technological Forecasting and Social Change, Elsevier, vol. 185(C).
    4. Sahebi, Iman Ghasemian & Mosayebi, Alireza & Masoomi, Behzad & Marandi, Fatemeh, 2022. "Modeling the enablers for blockchain technology adoption in renewable energy supply chain," Technology in Society, Elsevier, vol. 68(C).
    5. Agi, Maher A.N. & Jha, Ashish Kumar, 2022. "Blockchain technology in the supply chain: An integrated theoretical perspective of organizational adoption," International Journal of Production Economics, Elsevier, vol. 247(C).
    6. Chen, R. & Chen, K. & Ou, Carol, 2023. "Facilitating interorganizational trust in strategic alliances by leveraging blockchain-based systems: Case studies of two eastern banks," Other publications TiSEM 85ecf99c-76f0-416e-9604-d, Tilburg University, School of Economics and Management.
    7. Kathleen Krzyzanowski Guerra & Kathryn A. Boys, 2022. "A new food chain: Adoption and policy implications to blockchain use in agri‐food industries," Applied Economic Perspectives and Policy, John Wiley & Sons, vol. 44(1), pages 324-349, March.
    8. Liu, Shuai & Hua, Guowei & Kang, Yuxuan & Edwin Cheng, T.C. & Xu, Yadong, 2022. "What value does blockchain bring to the imported fresh food supply chain?," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 165(C).
    9. Soumya Choudhury & Parvathi Jayaprakash & S. Srinivas & S. Sowmya & Tarun Shah & R. Abinaya, 2023. "A blockchain platform for the truck freight marketplace in India," Operations Management Research, Springer, vol. 16(2), pages 684-704, June.
    10. Toorajipour, Reza & Oghazi, Pejvak & Sohrabpour, Vahid & Patel, Pankaj C. & Mostaghel, Rana, 2022. "Block by block: A blockchain-based peer-to-peer business transaction for international trade," Technological Forecasting and Social Change, Elsevier, vol. 180(C).
    11. Broccardo, Laura & Vola, Paola & Zicari, Adrian & Alshibani, Safiya Mukhtar, 2023. "Contingency-based analysis of the drivers and obstacles to a successful sustainable business model: Seeking the uncaptured value," Technological Forecasting and Social Change, Elsevier, vol. 191(C).
    12. Giuseppe Varavallo & Giuseppe Caragnano & Fabrizio Bertone & Luca Vernetti-Prot & Olivier Terzo, 2022. "Traceability Platform Based on Green Blockchain: An Application Case Study in Dairy Supply Chain," Sustainability, MDPI, vol. 14(6), pages 1-14, March.
    13. Mansoureh Beheshti Nejad & Seyed Mahmoud Zanjirchi & Seyed Mojtaba Hosseini Bamakan & Negar Jalilian, 2024. "Blockchain Adoption in Operations Management: A Systematic Literature Review of 14 Years of Research," Annals of Data Science, Springer, vol. 11(4), pages 1361-1389, August.
    14. Zhou, Yu & Yan, Shuangqi & Li, Gendao & Xiong, Yu & Lin, Zhibin, 2023. "The impact of consumer skepticism on blockchain-enabled sustainability disclosure in a supply chain," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 179(C).
    15. Akbara, Adam & Rakhmawatia, Nur Aini & Vanany, Iwan, 2022. "Halal Blockchain Application for a Chicken Slaughtering Factory," International Journal on Food System Dynamics, International Center for Management, Communication, and Research, vol. 13(03), September.
    16. Ravi Kashyap, 2023. "DeFi Security: Turning The Weakest Link Into The Strongest Attraction," Papers 2312.00033, arXiv.org.
    17. Wong, Lai-Wan & Tan, Garry Wei-Han & Ooi, Keng-Boon & Chan, Hing Kai, 2024. "Blockchains for SMEs: A Fit-Viability perspective moderated by organizational innovation diffusion for supply chain performance," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 182(C).
    18. Bai, Chunguang & Sarkis, Joseph, 2022. "A critical review of formal analytical modeling for blockchain technology in production, operations, and supply chains: Harnessing progress for future potential," International Journal of Production Economics, Elsevier, vol. 250(C).
    19. Sachin Kumar Mangla & Yiğit Kazançoğlu & Abdullah Yıldızbaşı & Cihat Öztürk & Ahmet Çalık, 2022. "A conceptual framework for blockchain‐based sustainable supply chain and evaluating implementation barriers: A case of the tea supply chain," Business Strategy and the Environment, Wiley Blackwell, vol. 31(8), pages 3693-3716, December.
    20. Yu, Mengting & Principato, Ludovica & Formentini, Marco & Mattia, Giovanni & Cicatiello, Clara & Capoccia, Leonardo & Secondi, Luca, 2024. "Unlocking the potential of surplus food: A blockchain approach to enhance equitable distribution and address food insecurity in Italy," Socio-Economic Planning Sciences, Elsevier, vol. 93(C).

    More about this item

    Keywords

    blockchain; consumer trust; agri-food industry; organic food;
    All these keywords.

    JEL classification:

    • L66 - Industrial Organization - - Industry Studies: Manufacturing - - - Food; Beverages; Cosmetics; Tobacco
    • L15 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Information and Product Quality
    • C20 - Mathematical and Quantitative Methods - - Single Equation Models; Single Variables - - - General

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:aes:amfeco:v:24:y:2022:i:60:p:379. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Valentin Dumitru (email available below). General contact details of provider: https://edirc.repec.org/data/aseeero.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.