IDEAS home Printed from https://ideas.repec.org/a/aes/amfeco/v15y2013i33p89-102.html
   My bibliography  Save this article

Social Media and Supply Chain

Author

Listed:
  • Sonja Markova

    (University American College Skopje, Republic of Macedonia)

  • Tatjana Petkovska-Mirčevska

    (Institute of Economics, University “Ss. Cyril and Methodius” Skopje, Republic of Macedonia)

Abstract

Web 2.0, also referred to as social media, is the use of the World Wide Web to increase creativity, information sharing, and collaboration among users. Social media is driving the rethinking of many of the principles of economics. The use of social media within supply chains is lagging behind their usage for other operational functions, however supply chain management is evolving into supply chain management 2.0.The purpose of this article is to provide researches of the supply chain management a reference with the main concepts of social media: social profiles, social applications, brand outposts and communities, and the social ecosystem.

Suggested Citation

  • Sonja Markova & Tatjana Petkovska-Mirčevska, 2013. "Social Media and Supply Chain," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 15(33), pages 89-102, February.
    • Handle: RePEc:aes:amfeco:v:15:y:2013:i:33:p:89-102
    as

    Download full text from publisher

    File URL: http://www.amfiteatrueconomic.ro/temp/Article_1177.pdf
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Kaplan, Andreas M. & Haenlein, Michael, 2010. "Users of the world, unite! The challenges and opportunities of Social Media," Business Horizons, Elsevier, vol. 53(1), pages 59-68, January.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Ajaya Kumar Swain & Ray Qing Cao, 2019. "Using sentiment analysis to improve supply chain intelligence," Information Systems Frontiers, Springer, vol. 21(2), pages 469-484, April.
    2. Chen, Xi & Wong, Tse Chiu, 2021. "Application of social media data in supply chain management : A systematic review," Chapters from the Proceedings of the Hamburg International Conference of Logistics (HICL), in: Kersten, Wolfgang & Ringle, Christian M. & Blecker, Thorsten (ed.), Adapting to the Future: How Digitalization Shapes Sustainable Logistics and Resilient Supply Chain Management. Proceedings of the Hamburg Internationa, volume 31, pages 499-523, Hamburg University of Technology (TUHH), Institute of Business Logistics and General Management.
    3. Vasja Roblek & Andrej Bertoncelj, 2014. "Impact of Corporate Social Responsibility on OTC Medicines Consumers," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 16(35), pages 1-12, February.
    4. Muhammed Kursad Ozlen, 2021. "Managers’ Attitude and Organizational Culture for Social Media Use in Supply Chain Efficiency and Responsiveness," Journal of Accounting and Management Information Systems, Faculty of Accounting and Management Information Systems, The Bucharest University of Economic Studies, vol. 20(3), pages 477-493, September.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Caroline Ardelet & Bérangère Brial, 2011. "Influence des recommandations d'internautes: le role de la presence sociale et de l'expertise," Post-Print hal-01258971, HAL.
    2. Fan, Rui & Xu, Ke & Zhao, Jichang, 2018. "An agent-based model for emotion contagion and competition in online social media," Physica A: Statistical Mechanics and its Applications, Elsevier, vol. 495(C), pages 245-259.
    3. Nerantzidis, Michail & Tampakoudis, Ioannis & She, Chaoyuan, 2024. "Social media in accounting research: A review and future research agenda," Journal of International Accounting, Auditing and Taxation, Elsevier, vol. 54(C).
    4. Samir Muhazzab Amin & Khairunnisa Mohd Nizam & Siti Shazwani Ahmad Suhaimi & Nur Shuhamin Nazuri, 2024. "Analyzing the Influence of Excessive Digital Technologies Usage towards Emotional Intelligence Development of Undergraduate IPTA Students in Klang Valley, Selangor," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 8(8), pages 4541-4557, August.
    5. She, Chaoyuan & Michelon, Giovanna, 2019. "Managing stakeholder perceptions: Organized hypocrisy in CSR disclosures on Facebook," CRITICAL PERSPECTIVES ON ACCOUNTING, Elsevier, vol. 61(C), pages 54-76.
    6. T.H.A.S.H. Niranjala, 2020. "Factors Influencing Towards the Adoption of Social Media Marketing in SMEs (References to Small and Medium scale Enterprises in Anuradhapura, Sri Lanka)," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 4(6), pages 540-548, June.
    7. Nour El Houda Ben Amor & Mohamed Nabil Mzoughi, 2023. "Do Millennials’ Motives for Using Snapchat Influence the Effectiveness of Snap Ads?," SAGE Open, , vol. 13(3), pages 21582440231, July.
    8. Mihaela ABĂLĂESEI, 2014. "Electronic Word Of Mouth: How Much Do We Know?," Network Intelligence Studies, Romanian Foundation for Business Intelligence, Editorial Department, issue 4, pages 135-142, November.
    9. Majumdar, Adrija & Bose, Indranil, 2019. "Do tweets create value? A multi-period analysis of Twitter use and content of tweets for manufacturing firms," International Journal of Production Economics, Elsevier, vol. 216(C), pages 1-11.
    10. Schmidt, Christoph G. & Wuttke, David A. & Heese, H. Sebastian & Wagner, Stephan M., 2023. "Antecedents of public reactions to supply chain glitches," International Journal of Production Economics, Elsevier, vol. 259(C).
    11. Marta Götz & Małgorzata Bartosik-Purgat & Barbara Jankowska, 2018. "International Aspects and Challenges of Digital Transformation," Gospodarka Narodowa. The Polish Journal of Economics, Warsaw School of Economics, issue 1, pages 87-102.
    12. Ladhari, Riadh & Massa, Elodie & Skandrani, Hamida, 2020. "YouTube vloggers’ popularity and influence: The roles of homophily, emotional attachment, and expertise," Journal of Retailing and Consumer Services, Elsevier, vol. 54(C).
    13. Effing, Robin & Spil, Ton A.M., 2016. "The social strategy cone: Towards a framework for evaluating social media strategies," International Journal of Information Management, Elsevier, vol. 36(1), pages 1-8.
    14. Anna Makrides & Demetris Vrontis & Michael Christofi, 2020. "The Gold Rush of Digital Marketing: Assessing Prospects of Building Brand Awareness Overseas," Business Perspectives and Research, , vol. 8(1), pages 4-20, January.
    15. Mohammad Awad AlAfnan, 2024. "Social Media Personalities in Asia: Demographics, Platform Preferences, and Behavior Based Analysis," Studies in Media and Communication, Redfame publishing, vol. 12(3), pages 349-363, September.
    16. TANASE, George Cosmin, 2021. "Global Supply Crisis: Challenges & Ways to Overcom," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 12(4), pages 32-37, December.
    17. Zarnadze Giorgi, 2020. "Social interactions impact on product and service development," Proceedings of the International Conference on Business Excellence, Sciendo, vol. 14(1), pages 324-332, July.
    18. Peters, Kay & Chen, Yubo & Kaplan, Andreas M. & Ognibeni, Björn & Pauwels, Koen, 2013. "Social Media Metrics — A Framework and Guidelines for Managing Social Media," Journal of Interactive Marketing, Elsevier, vol. 27(4), pages 281-298.
    19. Mahan, Joseph E. & Seo, Won Jae & Jordan, Jeremy S. & Funk, Daniel, 2015. "Exploring the impact of social networking sites on running involvement, running behavior, and social life satisfaction," Sport Management Review, Elsevier, vol. 18(2), pages 182-192.
    20. Seckin Doganer & Halil Erdem Akoglu, 2020. "The Effect of Sports Science Students’ Social Media Addictions on Redundant Purchasing Behavior," Asian Journal of Education and Training, Asian Online Journal Publishing Group, vol. 6(4), pages 616-626.

    More about this item

    Keywords

    customer engagement; real time feedback; social media; supply chain management; supply chain management 2.0; Web 2.0.;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:aes:amfeco:v:15:y:2013:i:33:p:89-102. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Valentin Dumitru (email available below). General contact details of provider: https://edirc.repec.org/data/aseeero.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.