The Online Advertising Industry: Economics, Evolution, and Privacy
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Note: DOI: 10.1257/jep.23.3.37
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More about this item
JEL classification:
- L86 - Industrial Organization - - Industry Studies: Services - - - Information and Internet Services; Computer Software
- M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising
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