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Rational Habit Formation: Experimental Evidence from Handwashing in India

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  • Reshmaan Hussam
  • Atonu Rabbani
  • Giovanni Reggiani
  • Natalia Rigol

Abstract

We test the predictions of the rational addiction model, reconceptualized as rational habit formation, in the context of handwashing in rural India. To track handwashing, we design soap dispensers with timed sensors. We test for rational habit formation by informing some households about a future change in the returns to daily handwashing. Monitoring and incentives raise handwashing contemporaneously, and effects persist well after they end. In addition, people are rational about this habit formation: when they anticipate future monitoring, they increase their current handwashing. Average child weight and height increase for all study arms given soap dispensers.

Suggested Citation

  • Reshmaan Hussam & Atonu Rabbani & Giovanni Reggiani & Natalia Rigol, 2022. "Rational Habit Formation: Experimental Evidence from Handwashing in India," American Economic Journal: Applied Economics, American Economic Association, vol. 14(1), pages 1-41, January.
    • Handle: RePEc:aea:aejapp:v:14:y:2022:i:1:p:1-41
    DOI: 10.1257/app.20190568
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    References listed on IDEAS

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    1. Anderson, Michael L., 2008. "Multiple Inference and Gender Differences in the Effects of Early Intervention: A Reevaluation of the Abecedarian, Perry Preschool, and Early Training Projects," Journal of the American Statistical Association, American Statistical Association, vol. 103(484), pages 1481-1495.
    2. Daniel Bennett & Asjad Naqvi & Wolf‐Peter Schmidt, 2018. "Learning, Hygiene and Traditional Medicine," Economic Journal, Royal Economic Society, vol. 128(612), pages 545-574, July.
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    Cited by:

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    2. Fu, Hongqiao & Cheng, Terence C. & Zhan, Jiajia & Xu, Duo & Yip, Winnie, 2024. "Dynamic effects of the COVID-19 pandemic on the demand for telemedicine services: Evidence from China," Journal of Economic Behavior & Organization, Elsevier, vol. 220(C), pages 531-557.
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    4. Cyan, Musharraf R. & Kasim, M. Taha, 2023. "Awareness campaign to improve hygiene practices: Evidence from a randomized controlled trial in the tribal areas of Pakistan," Economics Letters, Elsevier, vol. 233(C).
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    6. Michael Grossman, 2022. "The demand for health turns 50: Reflections," Health Economics, John Wiley & Sons, Ltd., vol. 31(9), pages 1807-1822, September.
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    9. Damon Jones & David Molitor & Julian Reif, 2024. "Incentives and Habit Formation in Health Screenings: Evidence from the Illinois Workplace Wellness Study," NBER Working Papers 32745, National Bureau of Economic Research, Inc.

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    More about this item

    JEL classification:

    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
    • D83 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Search; Learning; Information and Knowledge; Communication; Belief; Unawareness
    • D91 - Microeconomics - - Micro-Based Behavioral Economics - - - Role and Effects of Psychological, Emotional, Social, and Cognitive Factors on Decision Making
    • I12 - Health, Education, and Welfare - - Health - - - Health Behavior
    • I18 - Health, Education, and Welfare - - Health - - - Government Policy; Regulation; Public Health
    • J13 - Labor and Demographic Economics - - Demographic Economics - - - Fertility; Family Planning; Child Care; Children; Youth
    • O12 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development - - - Microeconomic Analyses of Economic Development

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