Exploring the Factors that affect Education Branding and Image Creation in B-School: Using Factor Analysis
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DOI: 10.52223/JSSA21-020402-23
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References listed on IDEAS
- Alina Irina POPESCU, 2012. "Branding cities as educational centres. The role of higher education institutions," Management & Marketing, Economic Publishing House, vol. 7(3), Autumn.
- Lowrie, Anthony, 2007. "Branding higher education: Equivalence and difference in developing identity," Journal of Business Research, Elsevier, vol. 60(9), pages 990-999, September.
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Keywords
Education branding; Factor analysis; Image creation model;All these keywords.
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