Household Water Conservation in Pakistan: An Examination of Strategies, Behaviors and Determinants

Water scarcity poses a major sustainability challenge for Pakistan’s social, economic and environmental conditions. Implementing effective domestic water conservation techniques can significantly reduce consumption and wastage amidst supply constraints. This study evaluates household water conservation behaviors and drivers in Faisalabad city using primary survey data from 140 urban and rural households. Descriptive analysis is conducted to assess water usage patterns, infrastructure access, and conservation habits. An ordered logit model is estimated to determine the socioeconomic factors influencing adoption of daily water saving practices. The results indicate that basic no-cost actions like controlled tap use and leak monitoring are widely practiced across both urban and rural residences. However, the uptake of advanced solutions like rainwater harvesting remains limited. Age, family size and location are significant predictors of conservation orientation. Older residents, smaller families and rural households display greater propensity for prudent water use. The findings suggest that tailored educational programs, inclusive technologies, and pricing mechanisms can further propagate sustainable utilization behaviors, especially among young urban cohorts. Building an enduring culture of conservation is imperative to overcoming Pakistan’s escalating water scarcity crisis.