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A Study on Consumer Awareness and Satisfaction towards Online Digital Payment - With Special Reference to Pollachi Taluk

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  • M Deepa

    (Nallamuthu Gounder Mahalingam College)

Abstract

Digital payment a way to make payment that is made through digital modes. In digital payments the payer and payee or both can use the digital modes to send and receive money. It is also called electronic payment. There is no need for have hard cash for every transaction involved in the digital transactions. All the transactions are done only through online payments. It is convenient way to make payments. The objectives of the studies are: To identify the customer preference towards Digital payment and to measure the customer level of satisfaction about Digital payment services. This study is based on both primary data and secondary data which is collected from the consumers to find out awareness and satisfaction about digital payments. There are 100 respondents were taken for this study y using convenience sampling method. This study was conducted only in Pollachi taluk. The following statistical tools were used to analyze the data: Percentage analysis and Fried man rank test. Some of the findings of the studies are: majority 67% of the respondents are female, majority 69% of the respondents age group between 20-35 years, majority 70% of the respondents are unmarried. The consumers are satisfied with the following methods of digital payments. The first rank given to RTGS and followed by Phone pay, Paytm app, NEFT, RTGS, Net banking, Debit card, Digital wallet, Rupay card, Paypal, and Credit card. It is concluded that most of the respondents are having more awareness about digital payments and also satisfied with the online payment. The growth of users of Smartphone and internet penetration in such area also facilitated the adoption of digital payment.

Suggested Citation

  • M Deepa, 2021. "A Study on Consumer Awareness and Satisfaction towards Online Digital Payment - With Special Reference to Pollachi Taluk," ComFin Research, Shanlax Journals, vol. 9(3), pages 25-29, July.
    • Handle: RePEc:acg:comfin:v:9:y:2021:i:3:p:25-29
    DOI: 10.34293/commerce.v9i3.4048
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    References listed on IDEAS

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    1. The Ninh Nguyen & Tuan Khanh Cao & Phuong Linh Dang & Hien Anh Nguyen, 2016. "Predicting Consumer Intention to Use Mobile Payment Services: Empirical Evidence from Vietnam," International Journal of Marketing Studies, Canadian Center of Science and Education, vol. 8(1), pages 117-124, February.
    2. Marc BOURREAU & Tommaso VALLETTI, 2015. "Competition and Interoperability in Mobile Money Platform Markets: What Works and What Doesn’t?," Communications & Strategies, IDATE, Com&Strat dept., vol. 1(99), pages 11-32, 3rd quart.
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