IDEAS home Printed from https://ideas.repec.org/a/abk/jajeba/ajebasp.2011.479.489.html
   My bibliography  Save this article

The New Reality of Competing: Strategic Marketing Intelligence and the Assessment of the Business Transformational Model Proposition

Author

Listed:
  • Nurhan Papatya
  • Gurcan Papatya

Abstract

Problem statement: The study contains "Strategic Marketing Intelligence (SMI)" contents and formation which are directed to the business’s permanent and continuous priority and the investigation of "transformational model proposition", designing bases, the thought of transformation to core competence and proposed model’s applicability and advantages. Approach: This study is handled as a qualitative assessment related to restricting content of the concepts and to theorize an explanatory hypothesis under the base of data and document analysis. Now therefore, it’s evaluated as a conceptual study connected to theorizing model. Results: SMI transformational model proposition has been assessed related to settling the telescoping system which is connected to the new reality of competition and integrated system leadership and helpful at determining their own system development and at easing the obtainment of the system leadership by presenting a reliable topographic map. Conclusion: A business’s existing in today/future, not being a follower but to be the followed one, always without losing setting sail in a free soul, handling integral system leadership are all depend on creating permanent values/being in action oriented activities. Creating permanent values/being in action oriented activities can be possible just with correct assessed/lead informatics, inclusive/completive SMI, which is reachable, correct, full in time, cross coordinative, shared.

Suggested Citation

  • Nurhan Papatya & Gurcan Papatya, 2011. "The New Reality of Competing: Strategic Marketing Intelligence and the Assessment of the Business Transformational Model Proposition," American Journal of Economics and Business Administration, Science Publications, vol. 3(3), pages 479-489, September.
    • Handle: RePEc:abk:jajeba:ajebasp.2011.479.489
    DOI: 10.3844/ajebasp.2011.479.489
    as

    Download full text from publisher

    File URL: https://thescipub.com/pdf/ajebasp.2011.479.489.pdf
    Download Restriction: no
    File URL: https://thescipub.com/abstract/ajebasp.2011.479.489
    Download Restriction: no
    File URL: https://libkey.io/10.3844/ajebasp.2011.479.489?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Helfat, C.E. & Raubitschek, R.S., 2000. "Product Sequencing: Co-Evolution of Knowledge, Capabilities and Products," Papers 00-1, U.S. Department of Justice - Antitrust Division.
    2. Williams, J.R., 1992. "How Sustainable is your Competitive Advantage?," GSIA Working Papers 1992-03, Carnegie Mellon University, Tepper School of Business.
    3. Constance E. Helfat & Ruth S. Raubitschek, 2000. "Product sequencing: co‐evolution of knowledge, capabilities and products," Strategic Management Journal, Wiley Blackwell, vol. 21(10‐11), pages 961-979, October.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Simin SARI & Abdollah NOAMI & Gholamreza HEYDARI, 2018. "The Restructuring Of Strategic Marketing Intelligence With Considering The Developing Role Of Open Source Data," Proceedings of the INTERNATIONAL MANAGEMENT CONFERENCE, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 12(1), pages 10-20, November.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Nathan R. Furr, 2019. "Product Adaptation During New Industry Emergence: The Role of Start-Up Team Preentry Experience," Organization Science, INFORMS, vol. 30(5), pages 1076-1096, September.
    2. Sunday Adekunle Aduloju, 2014. "Information Technology Managerial Capabilities and Customer Service Performance Among Insurance Firms in Nigeria," SAGE Open, , vol. 4(4), pages 21582440145, December.
    3. María José Ruiz-Ortega & Gloria Parra-Requena & Pedro Manuel García-Villaverde, 2016. "Do Territorial Agglomerations Still Provide Competitive Advantages? A Study of Social Capital, Innovation, and Knowledge," International Regional Science Review, , vol. 39(3), pages 259-290, July.
    4. Marcus Dejardin & Mario L. Raposo & João J. Ferreira & Cristina I. Fernandes & Pedro M. Veiga & Luís Farinha, 2023. "The impact of dynamic capabilities on SME performance during COVID-19," Review of Managerial Science, Springer, vol. 17(5), pages 1703-1729, July.
    5. Reid, Gavin C. & Smith, Julia A., 2009. "A coevolutionary analysis of organisational systems and processes: Quantitative applications to information system dynamics in small entrepreneurial firms," CRITICAL PERSPECTIVES ON ACCOUNTING, Elsevier, vol. 20(6), pages 762-781.
    6. Vladislav Maksimov & Stephanie Lu Wang & Shipeng Yan, 2022. "Global connectedness and dynamic green capabilities in MNEs," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 53(4), pages 723-740, June.
    7. Haschka, Rouven E. & Herwartz, Helmut, 2020. "Innovation efficiency in European high-tech industries: Evidence from a Bayesian stochastic frontier approach," Research Policy, Elsevier, vol. 49(8).
    8. Schriber, Svante & Löwstedt, Jan, 2015. "Tangible resources and the development of organizational capabilities," Scandinavian Journal of Management, Elsevier, vol. 31(1), pages 54-68.
    9. Amira M. Omar, 2021. "The Effect of Human Capital Development on Strategic Renewal in the Egyptian Hospitality Industry: The Moderating Role of Dynamic Capabilities," International Business Research, Canadian Center of Science and Education, vol. 14(9), pages 1-38, September.
    10. Niron Hashai & Ivo Zander, 2019. "Dynamics in the Origins of Technological Knowledge in Early Firm Years: Implications for New Product Introductions," Strategy Science, INFORMS, vol. 4(3), pages 217-233, September.
    11. Ding, Yang, 2021. "Antecedents and implications of legacy divestitures," Other publications TiSEM f4d5766f-6a5b-43a3-94df-1, Tilburg University, School of Economics and Management.
    12. Mahka Moeen & Rajshree Agarwal & Sonali K. Shah, 2020. "Building Industries by Building Knowledge: Uncertainty Reduction over Industry Milestones," Strategy Science, INFORMS, vol. 5(3), pages 218-244, September.
    13. Sverre J. Herstad & Tore Sandven, 2020. "A closer look at the relationship between innovation and employment growth at the firm level," Journal of Evolutionary Economics, Springer, vol. 30(2), pages 375-399, April.
    14. Tianxu Chen & Lihong Qian & Vadake Narayanan, 2017. "Battle on the Wrong Field? Entrant Type, Dominant Designs, and Technology Exit," Strategic Management Journal, Wiley Blackwell, vol. 38(13), pages 2579-2598, December.
    15. Robert M. Peterson & Avinash Malshe & Scott B. Friend & Howard Dover, 2021. "Sales enablement: conceptualizing and developing a dynamic capability," Journal of the Academy of Marketing Science, Springer, vol. 49(3), pages 542-565, May.
    16. Asmussen, Christian Geisler & Hashai, Niron & Delios, Andrew, 2022. "The coevolution of international scope and technological knowledge in MNCs," Journal of World Business, Elsevier, vol. 57(1).
    17. Block, Joern & Ulrich, Lennart, 2023. "Are family owners and managers good stewards in global crises? Evidence from stock market reactions to Covid-19," Journal of Family Business Strategy, Elsevier, vol. 14(1).
    18. Yolande E. Chan & James S. Denford & Junjun Jane Wang, 2019. "The Co-Evolution of IT, Knowledge, and Agility in Micro and Small Enterprises," Journal of Information & Knowledge Management (JIKM), World Scientific Publishing Co. Pte. Ltd., vol. 18(03), pages 1-34, September.
    19. Song, Sangcheol, 2021. "When do multinational corporations adjust production volume flexibly among in-network subsidiaries?," Journal of Business Research, Elsevier, vol. 135(C), pages 532-542.
    20. Kim, Nami & Kim, Eonsoo & Lee, Jongseon, 2021. "Innovating by eliminating: Technological resource divestiture and firms’ innovation performance," Journal of Business Research, Elsevier, vol. 123(C), pages 176-187.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:abk:jajeba:ajebasp.2011.479.489. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Jeffery Daniels (email available below). General contact details of provider: https://thescipub.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.