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Sustainability as a Corporate Strategy: A Performance Comparison of Green and Non-green SME Hotels

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Abstract

Sustainability in recent years has gained momentum as a business model, given the challenges facing the economy and society. Small and medium-sized hotel companies have begun to apply new management systems based on sustainability, seeking a dual objective, on the one hand to differentiate themselves from their competition and reach growing market niches, on the other hand to have a more efficient and less polluting business model. When implementing this sustainable management, they also face challenges in its application, such as its lack of regulation by institutions and large investments in innovation. We will carry out an OLS model to identify the internal elements that characterize ecological hotels, and these management systems are being effective for SMEs in Barcelona (Spain)

Suggested Citation

  • Teruel-Gutiérrez, Ricardo, 2020. "Sustainability as a Corporate Strategy: A Performance Comparison of Green and Non-green SME Hotels," Small Business International Review, Asociación Española de Contabilidad y Administración de Empresas - AECA, vol. 4(2), pages 30-38, July.
    • Handle: RePEc:aaz:sbir01:v:4:y:2020:i:2:p:30-38
    DOI: 10.26784/sbir.v4i2.254
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    1. David M. Herold & Ki-Hoon Lee, 2017. "The Influence of the Sustainability Logic on Carbon Disclosure in the Global Logistics Industry: The Case of DHL, FDX and UPS," Sustainability, MDPI, vol. 9(4), pages 1-21, April.
    2. Han, Heesup & Hyun, Sunghyup Sean, 2018. "What influences water conservation and towel reuse practices of hotel guests?," Tourism Management, Elsevier, vol. 64(C), pages 87-97.
    3. Mert Gürlek & Muharrem Tuna, 2018. "Reinforcing competitive advantage through green organizational culture and green innovation," The Service Industries Journal, Taylor & Francis Journals, vol. 38(7-8), pages 467-491, June.
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    More about this item

    Keywords

    sustainability; eco hotels; SMEs; management;
    All these keywords.

    JEL classification:

    • L10 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - General
    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism
    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility
    • Q56 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Environment and Development; Environment and Trade; Sustainability; Environmental Accounts and Accounting; Environmental Equity; Population Growth

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