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Thought and Behavior Contagion in Capital Markets

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Author Info
Hirshleifer, David
Teoh, Siew Hong

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Abstract

Prevailing models of capital markets capture a limited form of social influence and information transmission, in which the beliefs and behavior of an investor affects others only through market price, information transmission and processing is simple (without thoughts and feelings), and there is no localization in the influence of an investor on others. In reality, individuals often process verbal arguments obtained in conversation or from media presentations, and observe the behavior of others. We review here evidence concerning how these activities cause beliefs and behaviors to spread, affect financial decisions, and affect market prices; and theoretical models of social influence and its effects on capital markets. Social influence is central to how information and investor sentiment are transmitted, so thought and behavior contagion should be incorporated into the theory of capital markets.

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Paper provided by University Library of Munich, Germany in its series MPRA Paper with number 9164.

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Date of creation: 16 Jun 2008
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Handle: RePEc:pra:mprapa:9164

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Related research
Keywords: capital markets; thought contagion; behavioral contagion; herd behavior; information cascades; social learning; investor psychology; accounting regulation; disclosure policy; behavioral finance; market efficiency; popular models; memes;

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Find related papers by JEL classification:
M41 - Business Administration and Business Economics; Marketing; Accounting - - Accounting - - - Accounting
D83 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Search, Learning, and Information
Z13 - Other Special Topics - - Cultural Economics - - - Social Norms and Social Capital; Social Networks Economic Anthropology
G0 - Financial Economics - - General
D85 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Network Formation

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