Content
2023, Issue 1
- 22-33 Commercial Science And Education
by Michal Stojanov - 34-46 Conceptual Frame Of Consumer Experience Strategy In Retailing
by Dancho Danchev - 48-55 The Organizational Capital Of A Commercial Firm In The Context Of Digitization
by Ivanka Nikolova - 56-63 Digitalization And Humanization And Their Impact On Related Processes And Activities In International Trade
by Irena Nikolova - 64-71 Retail And Wholesale Challenges In Society 5.0
by Violeta Dimitrova - 72-78 Effects And Sustainable Solutions In Bulgaria'S Energy Sector
by Donka Zhelyazkova & Nevena Zhelyazkova - 79-84 Basic Aspects Of Personal Selling
by Tsvetelina Kabakchieva - 85-91 Consumer Dispute Resolution Tools
by Miglena Dushkova - 92-98 Analysis Of Wastewater Generated And Disposed In Bulgaria For The Period 2016 €“ 2021 In The Context Of The Circular Economy
by Daniel Tokushev - 100-106 Fragmentary Research Of The Market Of Tobacco And Tobacco Products In Bulgaria
by Petranka Midova - 107-113 Expenditures For Medicines, Paid By Nhif In Accordance With The Health Insurance Law €“ Status And Trends
by Silvia Terezova & Mariya Vasileva - 114-118 The €Žnegative Pricing‌ Problem
by Krasimira Naydenova - 119-126 Convergence In The Production Structure Of Bulgaria’S Gdp Towards The Eurozone
by Silvia Gospodinova - 127-132 Coopetition As A Strategy For Improvement The Competitiveness Of The Commercial Company
by Ivan Slavchev - 133-141 Post-Pandemic And Digital Changes In The Household Goods Market In Bulgaria
by Yordan Atanasov - 143-148 The Challenges To The Communication Strategy In The Introduction Of Sustainable Product Innovations In The Conditions Of Digitalization
by Nadezhda Dimova - 149-156 Digital Innovations In Logistics Business €“ Application Features
by Kameliya Narleva & Yuliyan Narlev - 157-163 Challenges For Logistics In The New Realities
by Donka Zhelyazkova - 164-171 Current Problems In The Recruitment And Selection Of Employees During The Summer Touristic Season In Bulgaria
by Desislava Kirova - 172-179 Analysis Of The Market Of Transportation Services In Bulgaria
by Elena Valcheva - 180-187 Value Creation Models €“ A New Era In Category Management
by Iliyana Dikova - 188-195 Innovative Pricing Models In The Era Of Digitalization As A Source Of Competitive Advantage
by Bilyana Ivanova - 197-203 Research On Value Added In Trade
by Nikolinka Ignatova - 205-212 Research On Value Added In Trade
by Erika Fülöp Szilágyiné & Adam Bereczk - 213-221 Study On Online Grocery Purchases: An Empirical Analysis Of Consumers In Bulgaria
by Simeonka Petrova - 222-229 Artificial Intelligence In Retail €“ Benefits And Risks
by Violeta Galabova - 230-237 Some Aspects Of The Impact Of Mobile Applications On Consumers’ Lives
by Borislav Atanasov - 238-244 Dilemmas And Limitations On Entrepreneurial Approach
by Yuliyan Narlev - 245-253 Digital Intensity €“ A Measure Of The Digital Ecosystem Of Business
by Michal Stojanov - 254-262 E-Commerce In The Eu €“ Status And Trends
by Zoya Ivanova - 263-271 Extreme Values In Digital Intensity Of Eu Enterprises
by Ivan Marinov - 272-279 Artificial Intelligence In Baby Carrier Commerce
by Mariyana Kateva - 280-287 Consumer Experience And The New Technologies In Retailing
by Violeta Peteva - 288-295 Dynamic Pricing In E-Commerce
by Desislava Grozdeva - 296-302 Is Digitalization Really A Competitive Advantage?
by Yuliya Hristova - 303-310 Digitalized Commercial Agency As Part Of The Erp Eco System
by Yanko Georgiev - 311-319 Investigating Retail Format Choice And Shopping Patterns Of Fmcg
by Tonya Petrusheva - 320-326 Blockchain And Trade In The Food Industry €“ Risks And Opportunities
by Mihaela Todorova - 327-340 Digital Transformation And Vietnam Destination Marketing Solutions To International Market
by Le Thi Thu Hien - 341-348 Improving Customer Experience €“ Digitalization And/Or Humanization Of Insurance Products Trade
by Tonina Yaneva - 349-361 The Dupont Factor Model Analysis And Assessment In The Retail Sector In Bulgaria (On The Example Of €Žtechnomarket Bulgaria‌ Ead)
by Radoslav Rachev - 363-369 Hedonic And/Or Utilitarian Training Of Commercial Specialists In The 5.0 Challenge
by Irina Yovcheva - 370-377 Humanization And Digitalization €“ The Inevitable Challenge In The Education Of Economics And Commerce Students
by Violeta Peteva & Miglena Dushkova