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Value Creation Models €“ A New Era In Category Management

Author

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  • Iliyana Dikova

    (University of national and world economy – Sofia)

Abstract

Product category management has taken new directions over the years based on increased competition and changes in consumer habits. This is a process that is not only focused on increasing the company's sales. The product category management process is a consumer-focused process with a collaborative, data- and fact-based approach that is always structured and permanent. Building strong product categories would not be possible without the involvement of partners and suppliers. There is no specific winner with value creation models, by solving common and individual problems, organizations create value for their stakeholders to grow and sustain their business.

Suggested Citation

  • Iliyana Dikova, 2023. "Value Creation Models €“ A New Era In Category Management," Conferences of the department "Economics and Management of Trade", Publishing house "Science and Economics" Varna, issue 1, pages 180-187.
    • Handle: RePEc:vrn:commdh:y:2023:i:1:p:180-187
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    More about this item

    Keywords

    assortment; product category; category management; value creation models;
    All these keywords.

    JEL classification:

    • M11 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Production Management

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