IDEAS home

Printed from https://ideas.repec.org/s/igg/jcrmm02.html

My serials Follow this serial

IGI Global

International Journal of Customer Relationship Marketing and Management (IJCRMM)

Contact information of IGI Global

Web page: https://www.igi-global.com

Serial Information

Editor: Riyad Eid

Description: The International Journal of Customer Relationship Marketing and Management (IJCRMM) addresses critical success factors for CRM implementation, activities that are affected by the use of CRM programs, and consequent performance outcomes. IJCRMM documents the role of CRM in different sectors and industries and identifies marketing activities that are affected by its usage. This journal publishes original and reviewed papers, case studies, conference reports, management reports, book reviews, notes, and commentaries on all aspects of customer relationship marketing and management.
Series handle: RePEc:igg:jcrmm0
ISSN: 1947-9247

Citations RSS feed: at CitEc

Impact factors

Access and download statistics
Top item:

By citations
By downloads (last 12 months)

Corrections

All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:igg:jcrmm0. See general information about how to correct material in RePEc.

For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Journal Editor (email available below). General contact details of provider: https://www.igi-global.com .

Content

October 2012, Volume 3, Issue 4

1-15 Consumer Perceived Value and Brand Loyalty: A Study of Retail Banking
by Harsh V. Verma & Jyoti Kainth & Priya Gupta
16-30 Factors Affecting Customer Linking Capabilities and Customer Satisfaction in CRM: Evidence from Jordanian Hotels
by Abbas Al-Refaie & Ming-Hsien Li & Jong-Hwan Ko
31-39 Key Challenges of E-Government Adoption in Less Developed Countries: The Case of Saudi Arabia
by Raja Yahya Al Sharief
40-49 CRM in the Banking Sector: Framework and Application
by Sarah Al-Shamali & Sonny Nwankwo & Ayantunji Gbadamosi
50-64 Developing and Implementing a Model for Selecting Videos for City Marketing
by Pi-Fang Hsu & Chia-Wen Tsai & Sheng-Weng Doong

July 2012, Volume 3, Issue 3

1-14 Analyzing the Effectiveness of Customer Retention Strategies with Existing Customers in Banking Industry
by Niraj Kishore Chimote & Ankita Srivastava
15-32 An Exploratory Study of Customer Satisfaction in a Community Bank
by Somjit Barat & John E. Spillan
33-54 The Factors Influencing the Adoption of Total Quality Management with Emphasis on Innovative/Strategic Management Accounting Techniques: Evidence from Saudi Arabia
by Mohammed Al-Omiri
55-73 The Online Poker Consumer: Investigating Personality Traits, Motives, and Demographic Characteristics
by Frank Bezzina & Darren Sammut
74-88 Designing an Electronic Supply Chain Management System in an Electronic Market Considering Customer Satisfaction and Logistic
by Hamed Fazlollahtabar & Hamed Hajmohammadi & Amir Mohajeri

April 2012, Volume 3, Issue 2

1-9 An Exploration of the Value of Online Social Networks for Salespeople
by Mary E. Shoemaker
10-32 CRM Index Development and Validation in Indian Banking Sector
by Arun Kumar Agariya & Deepali Singh
33-46 Investigating the Relationship Between Shopping Mall Patronage Motives and Customer Satisfaction Using Importance-Satisfaction Analysis
by Mohammed Ismail El-Adly
47-60 The Practice of Jordanian Banking to Improve Customer Retention
by Samer Alhawari
61-76 Six Sigma Based Integrated Mathematical Model for Optimizing Electronic Marketing Decisions
by Hamed Fazlollahtabar

January 2012, Volume 3, Issue 1

1-17 Dimensions of CRM Effectiveness and its Effect on Relationship Quality
by C. J. Padmavathy & V. Sivakumar
18-42 Development of a ‘Consumer Perceived Value Scale’ (SPERVAL Scale) in the Context of Services Industry
by Jyoti Sikka Kainth & Harsh V. Verma
43-55 The Antecedents and Consequence of Customer Relationship Management Performance: A Preliminary for Structural Equation Modeling
by Samsudin Wahab
56-81 A Literature Review and Classification of Relationship Marketing Research
by Ashish Gupta & G. P. Sahu

October 2011, Volume 2, Issue 4

1-16 Investigating Switching Cost Roles in Determining Loyalty in the Mobile Telecommunications Market
by Abdul Qayyum & Do Ba Khang
17-37 Exploring Determinants Influencing the Intention to Use Mobile Payment Service
by Amira F. A. Mahran & Hala M. Labib Enaba
38-53 The Mediating Role of Job Embeddedness Between Internal Marketing and Turnover Intention
by Mona Mohamed Sayed Ibrahim
54-66 Egyptian Electronic Government: The Citizen Relationship Management (CRM) Case Study
by H. S. Hassan & A. A. M. Abdelkader
67-75 The Effect of Information and Communication Technology on Customer Relationship Management: Jordan Public Shareholding Companies
by Maha M. Al-Khaffaf & Hadeel J. Abdellatif

July 2011, Volume 2, Issue 3

1-25 Role of European Automotive Supplier Integration in New Product Development
by Chanan S. Syan & Anthony S. White
26-41 Citizen Lifetime Value in E-Government
by B. Nikkhahan & M. J. Tarokh
42-56 Effectiveness of Customer Relationship Management Program in Insurance Companies: An Indian Exploration
by Vikas Gautam
57-78 A Cross-Cultural Study of Relationship Proneness and Its Implications for Relationship Marketing
by Yujie Wei & Faye S. McIntyre & Salil Taplade
79-91 Mining Customers Behavior Based on RFM Model to Improve the Customer Satisfaction
by Fatemeh Bagheri & Mohammad J. Tarokh

April 2011, Volume 2, Issue 2

1-15 Customer Relationship Management in Professional Service Organizations: An Application to the Building Industry
by Hamed M. Shamma & Robert F. Dyer & Marilyn L. Liebrenz-Himes
16-27 An Examination of Mediation: Insights Into the Role of Psychological Mediators in the Use of Persuasion Knowledge
by Kenneth M. Henrie & Darryl W. Miller
28-42 Do Attitudes Toward Careers in Sales Differ Based on Country of Origin?: A Comparative Analysis of MBA Student Attitudes:
by Charlie Pettijohn & Linda Pettijohn
43-62 A Success Framework to Investigate Critical Factors Associated with Implementation of Customer Relationship Management: A Fuzzy ANP Approach
by Abbas Keramati & Mohamad Sadegh Sangari
63-87 Service Quality and WOM (Word-of-Mouth): A Study of the Indian Banking Sector
by Koushiki Choudhury

January 2011, Volume 2, Issue 1

1-18 Trust and Long-Term Satisfaction within Asymmetric Business Relationships: A Study of Kuwaiti Telecommunications Sector
by Khurram Sharif
19-35 Customer Relationship and Satisfaction: The Jumeirah Beach Hotel Case Study
by Abdel Moneim M. B. Ahmed
36-54 The Role of Environmental Innovation Strategy in Reinforcing the Impact of Green Managerial Practices on Competitive Advantages of Fertilizer Companies in Egypt
by Mostafa Mohamed Ahmed Al-kerdawy
55-68 A Framework for E-Service Implementation in the Developing Countries
by H. S. Hassan & E. Shehab & J. Peppard
69-91 Handling Customer Complaints in the Hospitality Industry
by Rosalynn Dinnen & Ahmed Hassanien

October 2010, Volume 1, Issue 4

1-21 Applications of Customer Relationship Marketing in the UK Hospitality Industry
by Geoff Lancaster & Diana Luck
22-43 Determinants and Antecedents of Relationship Marketing Orientation: The Impact of Bank Ownership Style on the Bank’s Orientation towards Relationship Marketing
by Ahmed Abdelkader & Howard Jackson & John Cook
44-61 Consumer Demand in the Egyptian Market of University Education: An Empirical Investigation
by Amany I. Shahin
62-79 A Cluster Analysis of Physician’s Values, Prescribing Behaviour and Attitudes towards Firms’ Marketing Communications
by Despina Karayanni
80-97 Adoption of Electronic Payment Services by Iranian Customers
by Abbas Keramati & Bahar Hadjiha & Rose Taeb & Navid Mojir

July 2010, Volume 1, Issue 3

1-14 Customers Knowledge and Relational Marketing: A Web 2.0 Perspective
by Pasquale Del Vecchio & Valentina Ndou
15-26 Customer Relationship Management through Communication Strategy: Fibres Industry Case Study
by Abdel Moneim M. B. Ahmed
27-42 Media Richness Theory and the Intention to Use Online Stores
by Eric Brunelle
43-55 Do Managerial Strategies Influence Service Behaviours?: Insights from a Qualitative Study
by Anna-Lena Ackfeldt & Neeru Malhotra
56-75 Expanding TAM and IDT to Understand the Adoption of E-Marketing by Small Business Enterprises: An Empirical Investigation
by Hatem El-Gohary

April 2010, Volume 1, Issue 2

1-10 Customer Relationship Management in Social and Semantic Web Environments
by Ángel García-Crespo & Ricardo Colomo-Palacios & Juan Miguel Gómez-Berbís & Fernando Paniagua Martín
11-34 The Factors Driving Continuance Online Shopping in Saudi Arabia: Regional and Behavioral Differences Among Women
by Talal Al-Maghrabi & Charles Dennis
35-42 CRM in the Context of Airline Industry: A Case Study of Mexican Airline
by Riyad Eid & Mustafa Zaidi
43-56 Role of Time in Development of Trust Within Hi-Tech SME Business Relationships
by Khurram Sharif & Salaheldin Ismail Salaheldin
57-71 A Conceptual Model of Customer Innovation Centric
by Amin A. Shaqrah

January 2010, Volume 1, Issue 1

1-15 Effective Implementation of Sales-Based CRM Systems: Theoretical and Practical Issues
by George J. Avlonitis & Nikolaos G. Panagopoulos
16-27 The Goals of Customer Relationship Management
by Ronald E. Goldsmith
28-47 Global Account Management (GAM): Creating Companywide and Worldwide Relationships to Global Customers
by Svend Hollensen & Vlad Stefan Wulff
48-68 Can Firms Develop a Service-Dominant Organisational Culture to Improve CRM?
by Jamie Burton
69-81 Identifying the Determinants of Customer Retention in a Developing Country Context
by Norizan Mohd Kassim & Salaheldin Ismail & Nor Asiah Abdullah

IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.