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Content
October 2012, Volume 3, Issue 4
- 1-15 Consumer Perceived Value and Brand Loyalty: A Study of Retail Banking
by Harsh V. Verma & Jyoti Kainth & Priya Gupta - 16-30 Factors Affecting Customer Linking Capabilities and Customer Satisfaction in CRM: Evidence from Jordanian Hotels
by Abbas Al-Refaie & Ming-Hsien Li & Jong-Hwan Ko - 31-39 Key Challenges of E-Government Adoption in Less Developed Countries: The Case of Saudi Arabia
by Raja Yahya Al Sharief - 40-49 CRM in the Banking Sector: Framework and Application
by Sarah Al-Shamali & Sonny Nwankwo & Ayantunji Gbadamosi - 50-64 Developing and Implementing a Model for Selecting Videos for City Marketing
by Pi-Fang Hsu & Chia-Wen Tsai & Sheng-Weng Doong
July 2012, Volume 3, Issue 3
- 1-14 Analyzing the Effectiveness of Customer Retention Strategies with Existing Customers in Banking Industry
by Niraj Kishore Chimote & Ankita Srivastava - 15-32 An Exploratory Study of Customer Satisfaction in a Community Bank
by Somjit Barat & John E. Spillan - 33-54 The Factors Influencing the Adoption of Total Quality Management with Emphasis on Innovative/Strategic Management Accounting Techniques: Evidence from Saudi Arabia
by Mohammed Al-Omiri - 55-73 The Online Poker Consumer: Investigating Personality Traits, Motives, and Demographic Characteristics
by Frank Bezzina & Darren Sammut - 74-88 Designing an Electronic Supply Chain Management System in an Electronic Market Considering Customer Satisfaction and Logistic
by Hamed Fazlollahtabar & Hamed Hajmohammadi & Amir Mohajeri
April 2012, Volume 3, Issue 2
- 1-9 An Exploration of the Value of Online Social Networks for Salespeople
by Mary E. Shoemaker - 10-32 CRM Index Development and Validation in Indian Banking Sector
by Arun Kumar Agariya & Deepali Singh - 33-46 Investigating the Relationship Between Shopping Mall Patronage Motives and Customer Satisfaction Using Importance-Satisfaction Analysis
by Mohammed Ismail El-Adly - 47-60 The Practice of Jordanian Banking to Improve Customer Retention
by Samer Alhawari - 61-76 Six Sigma Based Integrated Mathematical Model for Optimizing Electronic Marketing Decisions
by Hamed Fazlollahtabar
January 2012, Volume 3, Issue 1
- 1-17 Dimensions of CRM Effectiveness and its Effect on Relationship Quality
by C. J. Padmavathy & V. Sivakumar - 18-42 Development of a ‘Consumer Perceived Value Scale’ (SPERVAL Scale) in the Context of Services Industry
by Jyoti Sikka Kainth & Harsh V. Verma - 43-55 The Antecedents and Consequence of Customer Relationship Management Performance: A Preliminary for Structural Equation Modeling
by Samsudin Wahab - 56-81 A Literature Review and Classification of Relationship Marketing Research
by Ashish Gupta & G. P. Sahu
October 2011, Volume 2, Issue 4
- 1-16 Investigating Switching Cost Roles in Determining Loyalty in the Mobile Telecommunications Market
by Abdul Qayyum & Do Ba Khang - 17-37 Exploring Determinants Influencing the Intention to Use Mobile Payment Service
by Amira F. A. Mahran & Hala M. Labib Enaba - 38-53 The Mediating Role of Job Embeddedness Between Internal Marketing and Turnover Intention
by Mona Mohamed Sayed Ibrahim - 54-66 Egyptian Electronic Government: The Citizen Relationship Management (CRM) Case Study
by H. S. Hassan & A. A. M. Abdelkader - 67-75 The Effect of Information and Communication Technology on Customer Relationship Management: Jordan Public Shareholding Companies
by Maha M. Al-Khaffaf & Hadeel J. Abdellatif
July 2011, Volume 2, Issue 3
- 1-25 Role of European Automotive Supplier Integration in New Product Development
by Chanan S. Syan & Anthony S. White - 26-41 Citizen Lifetime Value in E-Government
by B. Nikkhahan & M. J. Tarokh - 42-56 Effectiveness of Customer Relationship Management Program in Insurance Companies: An Indian Exploration
by Vikas Gautam - 57-78 A Cross-Cultural Study of Relationship Proneness and Its Implications for Relationship Marketing
by Yujie Wei & Faye S. McIntyre & Salil Taplade - 79-91 Mining Customers Behavior Based on RFM Model to Improve the Customer Satisfaction
by Fatemeh Bagheri & Mohammad J. Tarokh
April 2011, Volume 2, Issue 2
- 1-15 Customer Relationship Management in Professional Service Organizations: An Application to the Building Industry
by Hamed M. Shamma & Robert F. Dyer & Marilyn L. Liebrenz-Himes - 16-27 An Examination of Mediation: Insights Into the Role of Psychological Mediators in the Use of Persuasion Knowledge
by Kenneth M. Henrie & Darryl W. Miller - 28-42 Do Attitudes Toward Careers in Sales Differ Based on Country of Origin?: A Comparative Analysis of MBA Student Attitudes:
by Charlie Pettijohn & Linda Pettijohn - 43-62 A Success Framework to Investigate Critical Factors Associated with Implementation of Customer Relationship Management: A Fuzzy ANP Approach
by Abbas Keramati & Mohamad Sadegh Sangari - 63-87 Service Quality and WOM (Word-of-Mouth): A Study of the Indian Banking Sector
by Koushiki Choudhury
January 2011, Volume 2, Issue 1
- 1-18 Trust and Long-Term Satisfaction within Asymmetric Business Relationships: A Study of Kuwaiti Telecommunications Sector
by Khurram Sharif - 19-35 Customer Relationship and Satisfaction: The Jumeirah Beach Hotel Case Study
by Abdel Moneim M. B. Ahmed - 36-54 The Role of Environmental Innovation Strategy in Reinforcing the Impact of Green Managerial Practices on Competitive Advantages of Fertilizer Companies in Egypt
by Mostafa Mohamed Ahmed Al-kerdawy - 55-68 A Framework for E-Service Implementation in the Developing Countries
by H. S. Hassan & E. Shehab & J. Peppard - 69-91 Handling Customer Complaints in the Hospitality Industry
by Rosalynn Dinnen & Ahmed Hassanien
October 2010, Volume 1, Issue 4
- 1-21 Applications of Customer Relationship Marketing in the UK Hospitality Industry
by Geoff Lancaster & Diana Luck - 22-43 Determinants and Antecedents of Relationship Marketing Orientation: The Impact of Bank Ownership Style on the Bank’s Orientation towards Relationship Marketing
by Ahmed Abdelkader & Howard Jackson & John Cook - 44-61 Consumer Demand in the Egyptian Market of University Education: An Empirical Investigation
by Amany I. Shahin - 62-79 A Cluster Analysis of Physician’s Values, Prescribing Behaviour and Attitudes towards Firms’ Marketing Communications
by Despina Karayanni - 80-97 Adoption of Electronic Payment Services by Iranian Customers
by Abbas Keramati & Bahar Hadjiha & Rose Taeb & Navid Mojir
July 2010, Volume 1, Issue 3
- 1-14 Customers Knowledge and Relational Marketing: A Web 2.0 Perspective
by Pasquale Del Vecchio & Valentina Ndou - 15-26 Customer Relationship Management through Communication Strategy: Fibres Industry Case Study
by Abdel Moneim M. B. Ahmed - 27-42 Media Richness Theory and the Intention to Use Online Stores
by Eric Brunelle - 43-55 Do Managerial Strategies Influence Service Behaviours?: Insights from a Qualitative Study
by Anna-Lena Ackfeldt & Neeru Malhotra - 56-75 Expanding TAM and IDT to Understand the Adoption of E-Marketing by Small Business Enterprises: An Empirical Investigation
by Hatem El-Gohary
April 2010, Volume 1, Issue 2
- 1-10 Customer Relationship Management in Social and Semantic Web Environments
by Ángel García-Crespo & Ricardo Colomo-Palacios & Juan Miguel Gómez-Berbís & Fernando Paniagua Martín - 11-34 The Factors Driving Continuance Online Shopping in Saudi Arabia: Regional and Behavioral Differences Among Women
by Talal Al-Maghrabi & Charles Dennis - 35-42 CRM in the Context of Airline Industry: A Case Study of Mexican Airline
by Riyad Eid & Mustafa Zaidi - 43-56 Role of Time in Development of Trust Within Hi-Tech SME Business Relationships
by Khurram Sharif & Salaheldin Ismail Salaheldin - 57-71 A Conceptual Model of Customer Innovation Centric
by Amin A. Shaqrah
January 2010, Volume 1, Issue 1
- 1-15 Effective Implementation of Sales-Based CRM Systems: Theoretical and Practical Issues
by George J. Avlonitis & Nikolaos G. Panagopoulos - 16-27 The Goals of Customer Relationship Management
by Ronald E. Goldsmith - 28-47 Global Account Management (GAM): Creating Companywide and Worldwide Relationships to Global Customers
by Svend Hollensen & Vlad Stefan Wulff - 48-68 Can Firms Develop a Service-Dominant Organisational Culture to Improve CRM?
by Jamie Burton - 69-81 Identifying the Determinants of Customer Retention in a Developing Country Context
by Norizan Mohd Kassim & Salaheldin Ismail & Nor Asiah Abdullah