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Content
2024, Volume 9, Issue 4
- 1-14 The Role of Digital Influencers as Opinion Leaders in Strategic Marketing Communication among Boutique Owners in Nairobi, CBD, Kenya
by Lydia Nyabonyi Okong’o & Prof. Hellen Mberia, PhD. & Dr. Maureen Syallow - 15-23 Influence of Narrative Principles on Organizational Change Adoption of Blended Learning in Selected Kenyan Universities
by Eliezer Namu & Prof. Hellen Mberia - 24-44 Compositional Elements of Photographic Coverage of the Westgate Mall Terrorist Attack
by Benjamin Mbatia Kinyanjui & Dr. Pauline Nasesia Ndoro & Prof. Wendo Nabea - 45-61 Artificial Intelligence (AI) in Higher Education: A Threat or Helping Hand in Improving Student-Instructor Communication
by Abidemi Oluwafunmilayo Alade & Mariam Yetunde Afuwape - 62-75 An Evaluation of Stakeholder Involvement in the Development of Communication Plans Used in the Diffusion of Improved Maize Varieties among Farmers in the Semi-Arid Lower Eastern Kenya
by Emily Keles Muli & Prof. Maurice Sakwa, PhD & Dr. Masaya H. Chakava, PhD
2024, Volume 9, Issue 3
- 48-70 Healthcare Provider -Patient Communication Techniques and Cervical Cancer Management at Moi Teaching and Refferal Hospital Cancer Center
by Dorcas Kebenei & Dr. Rhoydah Nyambane, PhD & Dr. Joan Mutua, PhD - 71-87 Communication Strategies Used during a Crisis in the Tourism and Hospitality Industry in Naivasha Sub-County
by Robert Mweretha Muriuki & Dr. Gertrude Musuruve Inimah & Dr. Idah Muchunku-Mwenda