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Content
June 2019, Volume 4, Issue 1
March 2019, Volume 3, Issue 4
- 308-309 Editorial
by Beckett, Simon
- 310-315 Achieving a better balance: Building the ‘translational’ business school and university
by Werther, Guntram F. A.
- 316-324 The rise of, and need for, video in social media marketing
by Karol, Kristofer & Norman, Clayton
- 325-339 Using RFM segmentation to support alumni reunion fundraising
by Orange, John & Sharif, Selim & Uviedo, Cynthia
- 340-350 The art of the digital proposal: Bring your fundraising cases to life
by Manning, David & Shough, Noelle
- 351-359 Integrating text messaging into a comprehensive crosschannel marketing strategy
by Sibley, Nicole
- 360-373 Reflections on a Finnish university of applied science’s branding strategy in the international education market
by Hyde-Clarke, Nathalie
- 374-381 Where in the world are our #ProudlyUNB alumni? How the University of New Brunswick developed a creative caricature to help locate and engage alumni around the world
by Rego, Natasha & Kennedy, Jenna
- 382-388 How data-driven partnerships can help resource-constrained marketing departments attract new students
by Takacs, Audrey
- 389-400 Degree satisfaction and likelihood of giving: A survey of professional school millennial alumni
by Gaylord, Margaret & Kelleher, Tom
December 2018, Volume 3, Issue 3
- 204-205 Editorial
by Unknown
- 206-218 A case study in sparking donor engagement at all levels
by Karol, Kimberly Bernard & Lauersdorf, Liz & Stepankiw, Mika
- 219-228 Coordinated communications for comprehensive campaigns
by Mitchell, Tom
- 229-240 You Still Can: Recruiting mature students into higher education
by Turton, David
- 241-249 Balancing the art and science of fundraising: An artistic approach to establishing and maintaining successful relationships with donors
by Gabbert, Jeri Pat
- 250-265 Engineering warm fuzzies: Applying user design principles to create philanthropic experiences — part two: giving websites
by Moss, Christy
- 266-278 How to measure marketing success and find your cost per new student acquisition
by King, John
- 279-299 Brand archetypes in resource-constrained MBA programmes: A powerful strategic brand management tool
by Forbus, Robert & Page, Robert
August 2018, Volume 3, Issue 2
- 108-109 Editorial
by Unknown
- 110-120 Building the donor pipeline: A case study of how Wayne State University built a donor relations programme from the ground up
by Carmona, Leslie
- 121-129 From fundraising to resource raising: One foundation’s journey
by Desanto, Virginia
- 130-137 The student thank-you letter: Increasing responses, improving quality and showing gratitude
by Fowler, Brittany
- 138-146 Is engagement the answer to the challenges of online education?
by Lavin, Amy & Mandviwalla, Munir
- 147-162 Engineering warm fuzzies: Applying user experience principles to create philanthropic experiences — part one: direct mail solicitations
by Moss, Christy
- 163-171 Scarlet Influence: Creating a programme of holistic impact reports
by O’Hara, Roberta
- 172-181 Engaging college and university parents in philanthropy: A university/foundation partnership
by Withers, Colton & Stier, Kelley
- 182-187 Act today: transform tomorrow: How a legacy appeal at Loughborough University had an unexpected legacy of its own
by Third, Rachel
- 188-197 Undergraduate engagement is the engine that drives fund-raising
by Pinion, Tyson L.
June 2018, Volume 3, Issue 1
- 4-5 Editorial
by Unknown
- 6-17 Redefining alumni relations
by Makrez, Heather & Feudo, John
- 18-31 So you want to be a data-driven advancement shop?
by Perry, Matthew
- 32-47 Applying the Kano method to higher education choice
by Rajendran, K. N. & Pierce, Lynne
- 48-57 Social media-first marketing: A case study of leveraging influencers
by Smith, Nicole
- 58-68 Thieves Inc.: A closer look at the University of Sheffield's award-winning student safety campaign
by Roberts, Malcolm & Beardmore, Georgina
- 69-80 Designing an alumni engagement scoring model to measure relationships and raise more money
by Bacon, Mike & Martinez, Christine & Orange, John & Stryker, Jim
- 81-91 Building a university traditions programme for the 21st century
by Peruta, Adam & Pierce, Lynne
- 92-100 Cost-effective student programmes: Two case studies
by Uran-Linde, Kasey & Linde, Nicholas
March 2018, Volume 2, Issue 4
- 300-301 Editorial
by Unknown
- 302-311 Breaking silos with corporate relations SWAT teams
by Girzadas, Gary
- 312-318 Shifting landscapes and earthquakes: Leading through ever-changing environments
by Penney, Sophie W. & Trautlein, Barbara A.
- 319-328 Building strong partnerships with your faculty: A collaborative approach to effective fundraising
by Galbaugh, Traci & White, Lauren
- 329-335 Four-alarm or false alarm: Managing issues in an impatient world
by Schoenfeld, Michael J.
- 336-345 Multisector fundraising: A partnership ecosystem
by Wixom, Stella
- 346-353 Planning for a change: Transforming the fundraising capacity of the university in partnership with the development foundation
by Perry, Daniel & Breier, Barbara
- 354-370 Social media advocacy framework in action: Focusing on the student journey to inspire real world engagement at Quincy College
by Huynh, Daniela & Johnson, Katy Spencer
- 371-386 Think Corner: A platform for engaging the public in research and learning
by Lehmusto, Kirsti & Paananen, Tanja & Asumaa, Antti & Suominen, Jarmo
- 387-397 Senior Year Experience: More alumni engagement requires more student engagement
by Cox, Jimmy
November 2017, Volume 2, Issue 3
- 204-205 Editorial
by Unknown
- 206-219 Utilising data strategically: A measurement framework for digital communication efforts
by Truax, Emily & Brennan, Joseph A.
- 220-232 Adventures in logo town: Managing institutional logos
by Pennie, Mark
- 233-241 Why a strategic approach to science and university communications makes sense
by Archut, Andreas
- 242-255 Expanding the development operation: Embedding fundraisers ‘on the road’ to increase overall philanthropic impact
by Cook, Stephanie
- 256-271 Opportunities for social listening in higher education
by Gross, Liz & Horn, Mike
- 272-279 Capitalising on philanthropic investment trends: New strategies for a new era in higher education fundraising
by Percival, Brent & Moster, Jeff
- 280-294 The elements of brand-building in higher education: The role of strategy, research and internal engagement
by Careaga, Andrew
August 2017, Volume 2, Issue 2
- 104-105 Editorial
by Unknown
- 106-119 Defining student journey mapping in higher education: The ‘how-to’ guide for implementation on campus
by Rains, Jp
- 120-134 Leading a campus through crisis: The role of college and university presidents
by Brennan, Joseph A. & Stern, Eric K.
- 135-143 Communication and contribution preferences: An investigation of millennial alumni
by Root, Teri & Taylor, Emma & Rose, Katherine & Lauderdale, Wendy Johns
- 144-153 Communicating you are worth it in a noisy marketplace
by Redfern, Paul & Rursch, Keri & Yates, Jamie
- 154-164 More than just a #: How hashtags and social media can help your campus events and campaigns succeed
by Beker, Tiffany Broadbent & Juliano, Sarah
- 165-175 For the people: How a novel approach to brand management fuelled adoption
by Martel, David W. & Keese, Carol P.
- 176-187 Crafting a Pinterest strategy to drive engagement
by Vetrano, Jackie
- 188-198 Public will: What story is your campus equipped to tell?
by John, Rebecca
May 2017, Volume 2, Issue 1
- 4-5 Editorial
by Unknown
- 6-19 Dispelling the myth of the easy button in reporting for prospect development
by Lammey, Bond T. & Schaefer, Rachel A. & Walz, Kimberly
- 20-37 Crafting a faculty and staff fundraising campaign: Predictors of giving, donor motivations and effective strategies
by Charoensap-Kelly, Piyawan
- 38-45 Trends in marketing organisational structures and budgets
by Zinkan, Rob
- 46-56 Educational philanthropy: What are the predictors?
by Cooley, Asya
- 57-65 It’s not about the logo, promise: A case study in university rebranding and weathering the social media storm
by Pennack, Helen
- 66-71 More than fun and games: How New Brunswick Community College used prize giveaways to encourage alumni engagement
by Meadus, Tom & Allaby, Heather
- 72-82 How the University of Chester used a sofa and a hashtag to share the real story of their brand
by Bengree, Richard & Bodger, Adam
- 83-89 Raiders not readers: The role of market insight in marketing communications
by Riding, Clare
- 90-99 Redefining a ’60s icon: A brand proposition for the 21st century
by Whattam, Giles & Bingley, Angelina
March 2017, Volume 1, Issue 4
- 300-301 Editorial: Style and the University
by Unknown
- 302-312 Branding and communications on social media within higher education
by Faubet, Régis & Thomas, Mark
- 313-319 Creating an effective and meaningful advisory board
by Latta, Marcia Sloan
- 320-328 Using ‘Storytelling thinking’ for advancement
by Mcdowell, Kate & Cook, Elizabeth Mcgreal
- 329-337 Going, going, gone! A profile of graduating students to inform engagement strategies
by Ho, Rebecca
- 338-346 Establishing a new brand framework: A University of Glasgow case study
by Sandison, Rachel
- 347-357 Empowering students to create and share campus stories
by Fragello, Luke & Kasun, Genna Welsh
- 358-366 Presidents, elephants, and inaugurations: The inauguration of Dr Belinda S. Miles
by Hennessey, Patrick & Shank, Heather
- 367-379 Digital first: It starts with mindset change
by Johnson, Jennifer
December 2016, Volume 1, Issue 3
- 204-205 Editorial
by Unknown
- 206-213 Major giving fuels community colleges as economic engines: A journey in major gift programming
by Falconetti, Angela M. Garcia
- 214-226 Clickbait, culturejacking and curated content: Your keys to killing it on social media
by Bradwell, Jenna
- 227-235 Why data quality programmes are important for advancement
by Johannesson, James
- 236-248 How to get employees to live the brand: Employee engagement and the role of the CEO
by Krause, Mary Katherine
- 249-260 Applying a cross-media strategy: How to match diverse information needs with user communication preferences
by Lehné, Margarete & Rümmele, Klaus
- 261-271 Creating an in-house integrated marketing and communications strategy
by Diemar, Jeanette De
- 272-279 Sponsorship, engagement and the student experience
by Casey, Ros
- 273-286 Integrated marketing for annual giving
by Quinn, Stephanie Mcbride
- 287-293 Delivering an engaging college marketing strategy in a highly competitive sector
by Evans, Emma
September 2016, Volume 1, Issue 2
- 100-101 Editorial
by Unknown
- 102-110 Snap (or Tweet) out of it: Now is the time to allocate resources to higher education social media efforts
by Karol, Kristofer
- 111-119 The evolution of brand journalism and its natural fit with university marketing
by Gould, Dean
- 120-134 Sub-branding as an effective way to leverage the strengths of higher education institutions to create master brand ambassadors
by Reeves, Julie & Chiron, Julie
- 135-143 Positioning an annual giving programme for maximum impact: An Illinois case study
by Moss, Christy & Burnette, Kristin
- 144-155 Miami University: A case study of young alumni programmes
by Mcclellan, Caroline
- 156-164 Why and how universities should develop a ‘network’ communications department
by Brouwer, Hans
- 165-176 Best practices for diverse and authentic engagement and leadership support in higher education social media
by Maguire, Ryan
- 177-190 Being brave with the brand: Vancouver Island University’s #ILearnHere Instagram campaign and the power of content marketing through social visual communications
by Jacklin, Debra & Gardiner, John
- 191-197 Creating a brand strategy for a college of art, design, and architecture: Case study of Pratt Institute
by Mcginnis, Mara
May 2016, Volume 1, Issue 1
- 4-5 Editorial
by Unknown
- 6-16 Just asking: How and why Northwestern University established a system of fundraiser accountability metrics
by Silvey, Brock
- 17-25 Snapchat: Higher education’s new key to current and prospective student engagement
by Dobies, Tony & Nelson, Candace
- 26-34 Communicating impact: Building a powerful development and communications relationship
by Mackey, Pete & Melichar, Charlie & Moran, Melanie
- 35-42 Managing adversity in a fundraising campaign
by Gardner, Brian
- 43-50 Recognising the contributions of alumni affiliate groups and volunteers: Penn State Alumni Association model
by Gaus, Charlene M.
- 51-62 Creating a culture of philanthropy starts with current students
by Gabbert, Jeri Patricia & Wright, Leeann Z.
- 63-73 How we built an alumni advocacy programme befitting a great university
by Fahey, Mike
- 74-81 ‘Our Stories’: Why Randolph School’s students wrote the viewbook
by Moore, Rebecca
- 82-92 More than a pretty picture: How to positively disrupt the university holiday card formula
by Cavalcanti, Emily
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