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Description: Journal of Digital & Social Media Marketing is the major peer-reviewed, professional and research journal for all those concerned with the marketing of products or services using digital channels. Subjects covered include: digital marketing; social media marketing; running effective digital campaigns; search engine marketing; organic search optimisation; content marketing; engagement; measurement and analytics for social media and digital marketing; digital corporate communications and PR; user experience and customer service; mobile marketing; influencer marketing; social media platform marketing – Instagram; email marketing; affiliate and referral marketing; viral marketing; social media and sponsorship
Series handle: RePEc:aza:jdsmm0
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Content
May 2014, Volume 2, Issue 1
February 2014, Volume 1, Issue 4
- 317-318 Editorial
by Moody, Daryn
- 319-323 21st-century digital marketing
by Aiossa, Ewelina
- 324-326 Social media and the law in India
by Kolah, Ardi & Sista, Suren & Babu, R. Rajesh
- 327-334 Community-led marketing for mobile games: Rovio’s fans first strategy
by Bergstrom, Saara
- 335-339 How digital and social media helped 100-year-old Louisville Slugger brand stay relevant
by Whitaker, Matt & Schlegel, Kyle
- 340-348 Using social data to develop social intelligence: Case study of Cisco
by Lau, Leslie
- 349-364 An introduction to digital engagement in China
by Keady, James
- 365-372 The omni-channel customer experience: Driving engagement through digitisation
by Bhalla, Ravi
- 373-381 Engaging consumers through conversations: A management framework for greater performance across converged channels
by Pangaro, Paul & Wenzek, Hagen
- 382-390 To app or not to app — And how
by Ramaswamy, Suresh & Liew, Katherine
- 391-403 Empowered and engaged: Exploring social media best practices for nonprofits
by Warner, Tessa & Abel, Alexis & Hachtmann, Frauke
- 404-405 `Multichannel Marketing Ecosystems: Creating Connected Customer Experiences;` Edited by Markus Ståhlberg and Ville Maila
by Wenzek, Hagen
December 2013, Volume 1, Issue 3
- 221-222 Editorial
by Moody, Daryn
- 223-227 What if your bakery behaved like a bank? Case study of Deutsche Bank
by Mouchbahani, Carla
- 228-235 Not-for-profit digital and social media strategy — From zero to hero: Case study of Special Olympics Australia
by Wilson, Peter & Mcneilly, Alex
- 236-242 How online tech is becoming loved in an offline industry: Case study of 3663
by Weber, Nicholas
- 243-250 Paid, earned and owned media: Convergence in social media
by Belden, Christy
- 251-257 E-mail’s not dead — it’s just on the move: Planning for mobile e-mail
by Luck, Kristin & Jue, Aaron
- 258-264 The value of long-term client and search agency relationships in a digital world
by Brechner, Irv
- 265-273 Emotion and feedback: The keys to customer engagement
by Mcmaster, Mike & Schwartz, Gary
- 274-282 The battle for the future of search and social: Facebook Graph Search in a broader strategic context
by Blinder, Marc
- 283-291 Choosing between social media platforms and understanding the markets they reach
by Taylor, Nigel
- 292-311 Building green brands with social media: Best practices from case studies
by Mukherjee, Avinandan & Onel, Naz
September 2013, Volume 1, Issue 2
- 116-116 Editorial
by Moody, Daryn
- 117-127 Using digital and social media to execute a smoking cessation contest: Case study of the QUITPLAN Services QuitCash Challenge
by Hull, Molly & Sheldon, Mike & Dreher, Marietta
- 128-135 The role of content in creating meaningful conversations online: Case study of Henkel Beauty Care’s digital campaign in Germany
by Briffett, Sonja & Ruebke, Steffen
- 136-143 Tailoring websites to the user for increased conversion: Case study of Wild Dunes Resort
by Chapman, Andressa
- 144-151 Implementing a social media policy in a traditional media company: Case study of TC Transcontinental
by Denault, Jean-Francois & Jodoin, Hervé
- 152-156 Long live the relationship
by Greene, Shelley W.
- 157-171 Cut through the fog: How to act on website data
by Alpert, Brian
- 172-181 Confessions from the nonprofit world: How nonprofits are using social media (and how they need to change their approach)
by Goodenough, Ryan
- 182-191 Corporate blogging and virtual communities
by Jobling, Bradley
- 192-200 Integrating social media with mobile, online and other marketing channels
by Pearson, Andrew
- 201-215 Web 2.0 marketing: The need for a new research agenda for social marketing
by Dooley, Jennifer & Jones, Sandra C. & Iverson, Don
May 2013, Volume 1, Issue 1
- 4-5 Editorial
by Moody, Daryn
- 6-16 The social enterprise: Building a digitally driven business to gain competitive advantage
by Weber, Larry
- 17-23 How to grow fans, create relevant content and increase engagement on Facebook: Case study of JUST EAT
by Tucker, Tess
- 24-31 RNIB’s Talking Books engagement campaign: A case study
by Mccartney, Paul & Pierre, Karen
- 32-38 Creating meaningful customer experiences and campaigns in social media: Case study of O2 (Telefónica UK)
by Lorenzon, Kristian
- 39-55 Beyond open rate: Why it is time for e-mail marketers to think reach, frequency, impact
by Quist, Dela
- 56-67 Social media: Listening to act, listening to learn
by Pingitore, Gina & Detgen, Jeremy
- 68-73 Social media and collaboration: A board’s eye view
by Nicolaus, Madlen & Bayler, Michael
- 74-81 Mass communication on social media: Strategy for scaling up personal conversations
by Porat, Agmon David
- 82-91 EU privacy and electronic communications regulations
by Kolah, Ardi
- 92-108 Defining social media ‘marketing multipliers’
by Schultz, Don E. & Block, Martin P.
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