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Henry Stewart Publications

Journal of Brand Strategy

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Description: Journal of Brand Strategy is the world's leading professional and research journal publishing in-depth, peer-reviewed articles, applied research and case studies on all aspects of brands. Subjects covered include: brand strategy; brand management’ online branding; brand positioning; brand architecture and portfolio management; brand assessment; measuring brand equity and value; branding and social media; brand design; sports branding and marketing; new product development; branding communications; brand re-launches and revitalisation; employee engagement; reputation and crisis management; brand law and regulation; brand licensing.
Series handle: RePEc:aza:jbs000

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Content

April 2014, Volume 3, Issue 1

February 2014, Volume 2, Issue 4

September 2013, Volume 2, Issue 3

June 2013, Volume 2, Issue 2

April 2013, Volume 2, Issue 1

December 2012, Volume 1, Issue 4

October 2012, Volume 1, Issue 3

June 2012, Volume 1, Issue 2

March 2012, Volume 1, Issue 1

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