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Does sustainability marketing strategy achieve payback profits? A signaling theory perspective

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  1. Lu Chen & Ming Yuan & Han Lin & Yilong Han & Youyou Yu & Caihui Sun, 2023. "Organizational improvisation and corporate green innovation: A dynamic capability perspective," Business Strategy and the Environment, Wiley Blackwell, vol. 32(8), pages 5686-5701, December.
  2. Ang, Ming Yang Avon & Pontes, Nicolas & France, Cassandra, 2024. "Unsustainable burgers? Deploying carbon footprint labels to enhance sustainability perceptions of animal-based food products," Journal of Retailing and Consumer Services, Elsevier, vol. 76(C).
  3. Nasser Ali M. Khalufi & Riyaz Abdullah Sheikh & Syed Md Faisal Ali Khan & Choo Wou Onn, 2025. "Evaluating the Impact of Sustainability Practices on Customer Relationship Quality: An SEM-PLS Approach to Align with SDG," Sustainability, MDPI, vol. 17(2), pages 1-30, January.
  4. Bożena Gajdzik & Kamila Bartuś & Magdalena Jaciow & Radosław Wolniak & Robert Wolny & Wiesław Wes Grebski, 2024. "Evolution of Polish E-Consumers’ Environmental Awareness and Purchasing Behavior over Ten Years," Sustainability, MDPI, vol. 16(11), pages 1-29, May.
  5. Yunhui Zhao & Taiwen Feng & Hongbo Shi, 2018. "External involvement and green product innovation: The moderating role of environmental uncertainty," Business Strategy and the Environment, Wiley Blackwell, vol. 27(8), pages 1167-1180, December.
  6. Liwei Feng & Wenwen Zhao & Hui Li & Yongtao Song, 2018. "The Effect of Environmental Orientation on Green Innovation: Do Political Ties Matter?," Sustainability, MDPI, vol. 10(12), pages 1-15, December.
  7. Wasike, Ben, 2022. "When the influencer says jump! How influencer signaling affects engagement with COVID-19 misinformation," Social Science & Medicine, Elsevier, vol. 315(C).
  8. Ting Kong & Taiwen Feng & Yufei Huang & Junya Cai, 2020. "How to convert green supply chain integration efforts into green innovation: A perspective of knowledge‐based view," Sustainable Development, John Wiley & Sons, Ltd., vol. 28(5), pages 1106-1121, September.
  9. Qiansong Zhang & Taiwen Feng & Long Cheng & Qingsong He, 2022. "Institutional force and firm performance: Do employee green involvement and flexibility‐oriented culture matter?," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 29(4), pages 950-964, July.
  10. Štěrbová, Martina & Výbošťok, Jozef & Šálka, Jaroslav, 2021. "A classification of eco-innovators: Insights from the Slovak forestry service sector," Forest Policy and Economics, Elsevier, vol. 123(C).
  11. Silvia Carnini Pulino & Mirella Ciaburri & Barbara Sveva Magnanelli & Luigi Nasta, 2022. "Does ESG Disclosure Influence Firm Performance?," Sustainability, MDPI, vol. 14(13), pages 1-18, June.
  12. William Quezado de F. Cavalcante & Arnaldo Coelho & Cristela Maia Bairrada, 2021. "Sustainability and Tourism Marketing: A Bibliometric Analysis of Publications between 1997 and 2020 Using VOSviewer Software," Sustainability, MDPI, vol. 13(9), pages 1-21, April.
  13. Matteo Podrecca & Margherita Molinaro & Marco Sartor & Guido Orzes, 2024. "The impact of ISO 45001 on firms' performance: An empirical analysis," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 31(5), pages 4581-4595, September.
  14. Yunhui Zhao & Ningshuo Zhang & Taiwen Feng & Chuanli Zhao & Jianming Zhang, 2020. "The green spillover effect of green customer integration: Does internal integration matter?," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 27(1), pages 325-338, January.
  15. Meini Han & Han Lin & Jiangyan Wang & Yunzhen Wang & Wan Jiang, 2019. "Turning corporate environmental ethics into firm performance: The role of green marketing programs," Business Strategy and the Environment, Wiley Blackwell, vol. 28(6), pages 929-938, September.
  16. Mercedes Úbeda‐García & Bartolome Marco‐Lajara & Patrocinio C. Zaragoza‐Sáez & Encarnación Manresa‐Marhuenda & Esther Poveda‐Pareja, 2022. "Green ambidexterity and environmental performance: The role of green human resources," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 29(1), pages 32-45, January.
  17. Fan Xia & Yunxin Hua & Bing Zhang, 2024. "Does non‐compliance pay? Environmental violations and share prices in China," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 31(3), pages 1886-1904, May.
  18. Rakesh Kumar & Kishore Kumar & Rubee Singh & José Carlos Sá & Sandro Carvalho & Gilberto Santos, 2023. "Modeling Environmentally Conscious Purchase Behavior: Examining the Role of Ethical Obligation and Green Self-Identity," Sustainability, MDPI, vol. 15(8), pages 1-16, April.
  19. Cong Zhou & Weili Xia & Taiwen Feng & Jijiao Jiang & Qingsong He, 2020. "How environmental orientation influences firm performance: The missing link of green supply chain integration," Sustainable Development, John Wiley & Sons, Ltd., vol. 28(4), pages 685-696, July.
  20. Xijia Huang & Yiting Guo & Yuming Lin & Liping Liu & Kai Yan, 2022. "Green Loans and Green Innovations: Evidence from China’s Equator Principles Banks," Sustainability, MDPI, vol. 14(20), pages 1-20, October.
  21. Prasad Siba Borah & Courage Simon Kofi Dogbe & Michael D. Dzandu & Wisdom Wise Kwabla Pomegbe, 2023. "Forging organizational resilience through green value co‐creation: The role of green technology, green operations, and green transaction capabilities," Business Strategy and the Environment, Wiley Blackwell, vol. 32(8), pages 5734-5747, December.
  22. Jianming Zhang & Gongqian Liang & Taiwen Feng & Chunlin Yuan & Wenbo Jiang, 2020. "Green innovation to respond to environmental regulation: How external knowledge adoption and green absorptive capacity matter?," Business Strategy and the Environment, Wiley Blackwell, vol. 29(1), pages 39-53, January.
  23. Xiaodan Wu & Richard Amoasi, 2024. "The role of CSR in sustaining corporate brands in the global market: The perspective of telecommunication companies in Ghana," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 31(1), pages 433-447, January.
  24. Chao‐Hung Wang & Wei‐Jr Juo, 2024. "Sustainable environmental performance: The mediating role of green reputation in the choice of green marketing or green demarketing," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 31(3), pages 1756-1768, May.
  25. Longzheng Du & Zhenglin Zhang & Taiwen Feng, 2018. "Linking green customer and supplier integration with green innovation performance: The role of internal integration," Business Strategy and the Environment, Wiley Blackwell, vol. 27(8), pages 1583-1595, December.
  26. Gang Wang & Taiwen Feng & Zhanguo Zhu & Yisa Jiang, 2023. "Enabling green supply chain integration via green entrepreneurial orientation: Does environmental leadership matter?," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 30(2), pages 518-530, March.
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