Doing Good Does Good? Sustainable Marketing of CSR and Consumer Evaluations

Citations

Cited by:

1. Anran Zhang & Pamela Saleme & Bo Pang & James Durl & Zhengliang Xu, 2020. "A Systematic Review of Experimental Studies Investigating the Effect of Cause-Related Marketing on Consumer Purchase Intention," Sustainability, MDPI, vol. 12(22), pages 1-23, November.
2. Jinhua Li & Yongyi Chen & Qiankai Qing, 2021. "Differentiated consumer responses to corporate social responsibility domains moderated by corporate social responsibility perceptions: A Kano model‐based perspective," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 28(6), pages 1606-1619, November.
3. Duygu Turker & Ozge Can & Gizem Aras‐Beger, 2023. "How authenticity of corporate social responsibility affects organizational attractiveness: Stakeholder perceptions of organizational ideology," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 30(4), pages 1680-1697, July.
4. Guangtao Zeng & Yuehua Xu, 2019. "Sustainable development and the rating effects: A strategic categorization approach," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 26(6), pages 1554-1564, November.
5. Gema García‐Piqueres & Rebeca García‐Ramos, 2020. "Is the corporate social responsibility–innovation link homogeneous?: Looking for sustainable innovation in the Spanish context," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 27(2), pages 803-814, March.
6. Brian P. McCullough & Jonathan C. Casper & Danielle M. Kushner Smith, 2022. "Fan Responses of Sponsored Environmental Sustainability Initiatives," Sustainability, MDPI, vol. 14(21), pages 1-16, October.
7. Tarek Abid & Marie‐Aude Abid‐Dupont & Jean‐Louis Moulins, 2020. "What corporate social responsibility brings to brand management? The two pathways from social responsibility to brand commitment," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 27(2), pages 925-936, March.
8. Kumar Verma Bhupendra & Shirish Sangle, 2018. "Product Stewardship Strategy: A Study of Indian Firms," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 25(2), pages 124-134, March.
9. Yuan-Shuh Lii & May-Ching Ding & Chih-Huang Lin, 2018. "Fair or Unfair: The Moderating Effect of Sustainable CSR Practices on Anticipatory Justice Following Service Failure Recovery," Sustainability, MDPI, vol. 10(12), pages 1-21, December.
10. Claire Veit & Wim Lambrechts & Lieven Quintens & Janjaap Semeijn, 2018. "The Impact of Sustainable Sourcing on Customer Perceptions: Association by Guilt from Scandals in Local vs. Offshore Sourcing Countries," Sustainability, MDPI, vol. 10(7), pages 1-18, July.
11. Agostino Vollero & Alfonso Siano & Alessandra Bertolini, 2022. "Ex ante assessment of sustainable marketing investments," Italian Journal of Marketing, Springer, vol. 2022(3), pages 271-287, September.
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13. Youngran Shin & Vinh V. Thai, 2015. "The Impact of Corporate Social Responsibility on Customer Satisfaction, Relationship Maintenance and Loyalty in the Shipping Industry," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 22(6), pages 381-392, November.
14. Giovanna Gavana & Pietro Gottardo & Anna Maria Moisello, 2018. "Do Customers Value CSR Disclosure? Evidence from Italian Family and Non-Family Firms," Sustainability, MDPI, vol. 10(5), pages 1-17, May.
15. Jana Hojnik & Mitja Ruzzier & Tatiana S. Manolova, 2020. "Sustainable development: Predictors of green consumerism in Slovenia," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 27(4), pages 1695-1708, July.
16. Sandra Escamilla‐Solano & Antonio Fernández‐Portillo & Mari Cruz Sánchez‐Escobedo & Carmen Orden‐Cruz, 2024. "Corporate social responsibility disclosure: Mediating effects of the economic dimension on firm performance," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 31(1), pages 709-718, January.
17. Gain Park & Hyun Soon Park, 2020. "Communicating Sustainability to Ethnocentric Consumers in China: Focusing on Social Distance from Foreign Corporations," Sustainability, MDPI, vol. 13(1), pages 1-15, December.
18. Marco Lerro & Riccardo Vecchio & Francesco Caracciolo & Stefano Pascucci & Luigi Cembalo, 2018. "Consumers' heterogeneous preferences for corporate social responsibility in the food industry," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 25(6), pages 1050-1061, November.
19. Battisti, Enrico & Nirino, Niccolò & Leonidou, Erasmia & Salvi, Antonio, 2023. "Corporate social responsibility in family firms: Can corporate communication affect CSR performance?," Journal of Business Research, Elsevier, vol. 162(C).
20. Rafael Currás‐Pérez & Consuelo Dolz‐Dolz & María J. Miquel‐Romero & Isabel Sánchez‐García, 2018. "How social, environmental, and economic CSR affects consumer‐perceived value: Does perceived consumer effectiveness make a difference?," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 25(5), pages 733-747, September.
21. Sun, Yang & Garrett, Tony C. & Kim, Kyung Hoon, 2016. "Do Confucian principles enhance sustainable marketing and customer equity?," Journal of Business Research, Elsevier, vol. 69(9), pages 3772-3779.
22. Antonio Salvi & Felice Petruzzella & Anastasia Giakoumelou, 2018. "CSR and Financial Performance: Trick Or Treat? A Longitudinal Study on Holistic CSR Practices," International Journal of Business and Management, Canadian Center of Science and Education, vol. 13(6), pages 1-43, April.
23. Gain Park & Hyun Soon Park, 2016. "Corporate Social Responsibility in Korea: How to Communicate Global Issues to Local Stakeholders," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 23(2), pages 77-87, March.
24. Grzegorz Zasuwa, 2017. "The Role of Company-Cause Fit and Company Involvement in Consumer Responses to CSR Initiatives: A Meta-Analytic Review," Sustainability, MDPI, vol. 9(6), pages 1-16, June.
25. Fan Fan, 2023. "Brand, Quality, and CSR: Which Management Strategy Achieves High Financial Performance for Agricultural Small-Medium Enterprises?," SAGE Open, , vol. 13(4), pages 21582440231, December.
26. Shay Tsaban & Tal Shavit, 2024. "The Agency Problem of the Modern Era – The Conflict Between Shareholders’ and Managers’ Motives to Invest in Happiness," Journal of Happiness Studies, Springer, vol. 25(7), pages 1-18, October.
27. Jonathan Luffarelli & Panos Markou & Antonios Stamatogiannakis & Dilney Gonçalves, 2019. "The effect of corporate social performance on the financial performance of business‐to‐business and business‐to‐consumer firms," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 26(6), pages 1333-1350, November.
28. Fernando García & Jairo González-Bueno & Francisco Guijarro & Javier Oliver, 2020. "Forecasting the Environmental, Social, and Governance Rating of Firms by Using Corporate Financial Performance Variables: A Rough Set Approach," Sustainability, MDPI, vol. 12(8), pages 1-18, April.
29. Paolo Esposito & Zubair Ahmad & Vincenzo Riso & Noman Mustafa, 2024. "Beyond the business case? Retracing the walk of Corporate social responsibility and financial performance relationship in the Oil and Gas sector," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 31(3), pages 2211-2224, May.
30. Su‐Jung Nam & Hyesun Hwang, 2019. "What makes consumers respond to creating shared value strategy? Considering consumers as stakeholders in sustainable development," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 26(2), pages 388-395, March.