B2B Brand Management

Citations

Cited by:

1. Worm, Stefan & Srivastava, Rajendra K., 2014. "Impact of component supplier branding on profitability," International Journal of Research in Marketing, Elsevier, vol. 31(4), pages 409-424.
2. Uusitalo, Olavi, 2014. "Brand creation via design and modularization: SMEs in international B2B markets," jbm - Journal of Business Market Management, Free University Berlin, Marketing Department, vol. 7(2), pages 354-379.
3. Popovici Veronica & Muhcină Silvia & Popovici Alina Lavinia, 2018. "Traditional versus Online Marketing for B2B Organizations: Where the Line Blurs," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 382-387, July.
4. Marcin ŚWITAŁA & Agnieszka ŁUKASIEWICZ, 2021. "Brand Equity As A Determinant Of Customer Cooperation Growth In The Road Freight Transport Industry," Transport Problems, Silesian University of Technology, Faculty of Transport, vol. 16(3), pages 53-63, September.
5. Ferguson, Jodie L. & Brown, Brian P. & Johnston, Wesley J., 2017. "Partitioned pricing, price fairness perceptions, and the moderating effects of brand relationships in SME business markets," Journal of Business Research, Elsevier, vol. 72(C), pages 80-92.
6. Niklas Bondesson, 2012. "Brand Image Antecedents of Loyalty and Price Premium in Business Markets," Business and Management Research, Business and Management Research, Sciedu Press, vol. 1(1), pages 32-47, March.
7. Vasylchenko Lidiya, 2020. "Analysis of consumer behavior formation models under the influence of marketing communication environment of the enterprise," Technology audit and production reserves, Socionet;Technology audit and production reserves, vol. 1(4(51)), pages 41-44.
8. Felicia Naatu, 2016. "Brand Building for Competitive Advantage in the Ghanaian Jewelry Industry," International Review of Management and Marketing, Econjournals, vol. 6(3), pages 551-558.
9. Jeremy M Wilson & Clifford Grammich & Fiona Chan, 2016. "Organizing for brand protection and responding to product counterfeit risk: An analysis of global firms," Journal of Brand Management, Palgrave Macmillan, vol. 23(3), pages 345-361, May.
10. Brown, Brian P. & Zablah, Alex R. & Bellenger, Danny N. & Johnston, Wesley J., 2011. "When do B2B brands influence the decision making of organizational buyers? An examination of the relationship between purchase risk and brand sensitivity," International Journal of Research in Marketing, Elsevier, vol. 28(3), pages 194-204.
11. Waldemar Pfoertsch & Christian Linder & Jennifer D. Chandler, 2008. "Measuring the Value of Ingredient Brand Equity at Multiple Stages in the Supply Chain: a Component Supplier's Perspective," Interdisciplinary Management Research, Josip Juraj Strossmayer University of Osijek, Faculty of Economics, Croatia, vol. 4, pages 571-595, May.
12. Allan Cid & Pierre Blanchet & François Robichaud & Nsimba Kinuani, 2022. "A Conceptual Framework for Creating Brand Management Strategies," Businesses, MDPI, vol. 2(4), pages 1-16, December.
13. Wilson, Jeremy M. & Grammich, Clifford A., 2020. "Brand protection across the enterprise: Toward a total-business solution," Business Horizons, Elsevier, vol. 63(3), pages 363-376.
14. Martin Konečný & Daniela Kolouchová, 2013. "The Importance of Brand on B2B Markets: Expert Interviews with Hilti AG Managers," Central European Business Review, Prague University of Economics and Business, vol. 2013(4), pages 24-29.
15. Homburg, Christian & Klarmann, Martin & Schmitt, Jens, 2010. "Brand awareness in business markets: When is it related to firm performance?," International Journal of Research in Marketing, Elsevier, vol. 27(3), pages 201-212.
16. Glynn, Mark S., 2012. "Primer in B2B brand-building strategies with a reader practicum," Journal of Business Research, Elsevier, vol. 65(5), pages 666-675.
17. Rasoul Azadi & BAHRAM YOUSEFI & HOSSEIN EYDI, 2016. "The Impact of the sponsorship in the Sport in promoting brand equity of sportswear industry," International Journal of Business and Management, International Institute of Social and Economic Sciences, vol. 4(2), pages 19-32, May.
18. Seyedghorban, Zahra & Matanda, Margaret Jekanyika & LaPlaca, Peter, 2016. "Advancing theory and knowledge in the business-to-business branding literature," Journal of Business Research, Elsevier, vol. 69(8), pages 2664-2677.
19. GRUNDEY Dainora & VILUTYTE Gabriele & MARTISIUTE Sandra, 2010. "Product or Brand? How Interrelationship between Customer Satisfaction and Customer Loyalty Work," European Journal of Interdisciplinary Studies, Bucharest Economic Academy, issue 01, March.
20. Pyper, Keith & Marie Doherty, Anne & Gounaris, Spiros & Wilson, Alan, 2022. "A contingency-based approach to the nexus between international strategic brand management and export performance," Journal of Business Research, Elsevier, vol. 148(C), pages 472-488.
21. Zsófia KENESEI & Tamás GYULAVÁRI & László SEER, 2013. "The Role Of Marketing In Corporate Competitiveness: Marketing Practice Analysis Of Hungarian Companies," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(1), pages 7-28, May.
22. Angela Poulakidas & Paul A. Dion, 2016. "The Influence of Corporate Reputation on Preference for Biodiesel Supplier," Corporate Reputation Review, Palgrave Macmillan, vol. 19(4), pages 331-344, November.
23. Jeremy M Wilson & Brandon A Sullivan, 2016. "Brand owner approaches to assessing the risk of product counterfeiting," Journal of Brand Management, Palgrave Macmillan, vol. 23(3), pages 327-344, May.
24. Kocaman, Barış & Gelper, Sarah & Langerak, Fred, 2023. "Till the cloud do us part: Technological disruption and brand retention in the enterprise software industry," International Journal of Research in Marketing, Elsevier, vol. 40(2), pages 316-341.
25. László Kovács, 2019. "Insights from Brand Associations: Alcohol Brands and Automotive Brands in the Mind of the Consumer," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 31(1), pages 97-121.
26. Andrei BUIGA, 2014. "Considerations in Managing B2B Brand Strategies," Romanian Statistical Review Supplement, Romanian Statistical Review, vol. 62(4), pages 172-178, April.
27. Peter Kwasi Oppong & Solomon Tawiah Yeboah & Adeliade Gyawu, 2020. "Influence of Brand Awareness and Perceive Quality on Loyalty: The Mediating Role of Association in Traditional Medicine Market in Kumasi, Ghana," Information Management and Business Review, AMH International, vol. 12(2), pages 1-11.
28. Šimek Libor & Cempírek Václav & Gross Patrik, 2021. "Can B2B Implementation Enhance Competitiveness of Logistic Companies in Coronavirus Economic Recession?," LOGI – Scientific Journal on Transport and Logistics, Sciendo, vol. 12(1), pages 1-12, May.
29. Fenfang Lin & Wai-Sum Siu, 2020. "Exploring brand management strategies in Chinese manufacturing industry," Journal of Brand Management, Palgrave Macmillan, vol. 27(1), pages 48-76, January.
30. Marco Cioppi, 2013. "The role of web communication to enhance the value of retail trade in small cities," The International Journal of Economic Behavior - IJEB, Faculty of Business and Administration, University of Bucharest, vol. 3(1), pages 127-145, December.
31. Elena Cedrola & Loretta Battaglia, 2013. "Country-of-origin effect and firm reputation influence in business-to-business markets with high cultural distance," Journal of Global Scholars of Marketing Science, Taylor & Francis Journals, vol. 23(4), pages 394-408, September.
32. Ohnemus, Lars, 2009. "B2B branding: A financial burden for shareholders?," Business Horizons, Elsevier, vol. 52(2), pages 159-166.
33. Allan Cid & Pierre Blanchet & François Robichaud & Nsimba Kinuani, 2023. "A Sectorial Validation and Application of a Conceptual Framework for Creating a Brand Management Strategy," Businesses, MDPI, vol. 3(3), pages 1-17, July.