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Electronic Word of Mouth (eWOM) in the Marketing Context

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Cited by:

  1. Pradeep Kumar Roy & Zishan Ahmad & Jyoti Prakash Singh & Mohammad Abdallah Ali Alryalat & Nripendra P. Rana & Yogesh K. Dwivedi, 2018. "Finding and Ranking High-Quality Answers in Community Question Answering Sites," Global Journal of Flexible Systems Management, Springer;Global Institute of Flexible Systems Management, vol. 19(1), pages 53-68, March.
  2. Nisar, Tahir M. & Prabhakar, Guru & Ilavarasan, P. Vigneswara & Baabdullah, Abdullah M., 2020. "Up the ante: Electronic word of mouth and its effects on firm reputation and performance," Journal of Retailing and Consumer Services, Elsevier, vol. 53(C).
  3. Al-Adwan, Ahmad Samed & Al-Debei, Mutaz M. & Dwivedi, Yogesh K., 2022. "E-commerce in high uncertainty avoidance cultures: The driving forces of repurchase and word-of-mouth intentions," Technology in Society, Elsevier, vol. 71(C).
  4. Debesh Mishra & Kamalakanta Muduli & Lukas Sevcik & Sujoy Kumar Jana & Manidatta Ray, 2023. "Combating of Associated Issues for Sustainable Agri-Food Sectors," Sustainability, MDPI, vol. 15(13), pages 1-20, June.
  5. Domingo Martin-Martin & Jose Maya Garcia & Isidoro Romero, 2022. "Determinants of Digital Transformation in the Restaurant Industry," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 24(60), pages 430-430, April.
  6. Khirul Basar Mim & Tunmin (Catherine) Jai & Stacy H. Lee, 2022. "The Influence of Sustainable Positioning on eWOM and Brand Loyalty: Analysis of Credible Sources and Transparency Practices Based on the S-O-R Model," Sustainability, MDPI, vol. 14(19), pages 1-18, September.
  7. Verma, Deepak & Prakash Dewani, Prem & Behl, Abhishek & Pereira, Vijay & Dwivedi, Yogesh & Del Giudice, Manilo, 2023. "A meta-analysis of antecedents and consequences of eWOM credibility: Investigation of moderating role of culture and platform type," Journal of Business Research, Elsevier, vol. 154(C).
  8. Sook Fern Yeo & Cheng Ling Tan & Ajay Kumar & Kim Hua Tan & Jee Kit Wong, 2022. "Investigating the impact of AI-powered technologies on Instagrammers’ purchase decisions in digitalization era–A study of the fashion and apparel industry," Post-Print hal-03628402, HAL.
  9. Krishen, Anjala S. & Dwivedi, Yogesh K. & Bindu, N. & Kumar, K. Satheesh, 2021. "A broad overview of interactive digital marketing: A bibliometric network analysis," Journal of Business Research, Elsevier, vol. 131(C), pages 183-195.
  10. Deepti Aggrawal & Adarsh Anand & Gunjan Bansal & Gareth H. Davies & Parisa Maroufkhani & Yogesh K. Dwivedi, 2022. "RETRACTED ARTICLE: Modelling product lines diffusion: a framework incorporating competitive brands for sustainable innovations," Operations Management Research, Springer, vol. 15(3), pages 760-772, December.
  11. Hongfan Zhang & Qurat Ul Ainn & Iram Bashir & Junaid Ul Haq & Mark A. Bonn, 2022. "Does Greenwashing Influence the Green Product Experience in Emerging Hospitality Markets Post-COVID-19?," Sustainability, MDPI, vol. 14(19), pages 1-16, September.
  12. Fitria Dwi Puspita & Abdul Wahib Muhaimin & Silvana Maulidah, 2024. "Study of Porang Rice Purchase Intention: Moderating Role of Price Sensitivity," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 8(1), pages 2630-2642, January.
  13. Kuttimani Tamilmani & Nripendra P. Rana & Robin Nunkoo & Vishnupriya Raghavan & Yogesh K. Dwivedi, 2022. "Indian Travellers’ Adoption of Airbnb Platform," Information Systems Frontiers, Springer, vol. 24(1), pages 77-96, February.
  14. Roy, Pradeep K. & Singh, Jyoti P. & Baabdullah, Abdullah M. & Kizgin, Hatice & Rana, Nripendra P., 2018. "Identifying reputation collectors in community question answering (CQA) sites: Exploring the dark side of social media," International Journal of Information Management, Elsevier, vol. 42(C), pages 25-35.
  15. Anshu Rani & H. N. Shivaprasad, 2021. "Revisiting the antecedent of electronic word-of-mouth (eWOM) during COVID-19 Pandemic," DECISION: Official Journal of the Indian Institute of Management Calcutta, Springer;Indian Institute of Management Calcutta, vol. 48(4), pages 419-432, December.
  16. Irina Kalabikhina & Vadim Moshkin & Anton Kolotusha & Maksim Kashin & German Klimenko & Zarina Kazbekova, 2024. "Advancing Semantic Classification: A Comprehensive Examination of Machine Learning Techniques in Analyzing Russian-Language Patient Reviews," Mathematics, MDPI, vol. 12(4), pages 1-17, February.
  17. Yogesh K. Dwivedi & Gerald Kelly & Marijn Janssen & Nripendra P. Rana & Emma L. Slade & Marc Clement, 2018. "Social Media: The Good, the Bad, and the Ugly," Information Systems Frontiers, Springer, vol. 20(3), pages 419-423, June.
  18. Kawaljeet Kaur Kapoor & Kuttimani Tamilmani & Nripendra P. Rana & Pushp Patil & Yogesh K. Dwivedi & Sridhar Nerur, 2018. "Advances in Social Media Research: Past, Present and Future," Information Systems Frontiers, Springer, vol. 20(3), pages 531-558, June.
  19. Yogesh K. Dwivedi & Elvira Ismagilova & Nripendra P. Rana & Ramakrishnan Raman, 2023. "Social Media Adoption, Usage And Impact In Business-To-Business (B2B) Context: A State-Of-The-Art Literature Review," Information Systems Frontiers, Springer, vol. 25(3), pages 971-993, June.
  20. Sáez-Ortuño, Laura & Forgas-Coll, Santiago & Huertas-Garcia, Ruben & Sánchez-García, Javier, 2023. "What's on the horizon? A bibliometric analysis of personal data collection methods on social networks," Journal of Business Research, Elsevier, vol. 158(C).
  21. Ismagilova, Elvira & Dwivedi, Yogesh K. & Slade, Emma, 2020. "Perceived helpfulness of eWOM: Emotions, fairness and rationality," Journal of Retailing and Consumer Services, Elsevier, vol. 53(C).
  22. Jansen, Thomas & Moura, Francisco Tigre, 2024. "WOM, eWOM and WOMachine: The evolution of consumer recommendations through a systematic review of 194 studies," IU Discussion Papers - Marketing & Communication 3 (Juni 2024), IU International University of Applied Sciences.
  23. Mohammad Al-Khasawneh & Shafig Al-Haddad & Abdel-Aziz Ahmad Sharabati & Hebatallah Hisham Al Khalili & Lana Laith Azar & Farah Waleed Ghabayen & Leen Mazen Jaber & Mariam Husam Ali & Ra’ed Masa’deh, 2023. "How Online Communities Affect Online Community Engagement and Word-of-Mouth Intention," Sustainability, MDPI, vol. 15(15), pages 1-23, August.
  24. Zhao Du & Fang Wang & Shan Wang, 2021. "Reviewer Experience vs. Expertise: Which Matters More for Good Course Reviews in Online Learning?," Sustainability, MDPI, vol. 13(21), pages 1-17, November.
  25. Ismagilova, Elvira & Slade, Emma & Rana, Nripendra P. & Dwivedi, Yogesh K., 2020. "The effect of characteristics of source credibility on consumer behaviour: A meta-analysis," Journal of Retailing and Consumer Services, Elsevier, vol. 53(C).
  26. Tamilmani, Kuttimani & Rana, Nripendra P. & Prakasam, Naveena & Dwivedi, Yogesh K., 2019. "The battle of Brain vs. Heart: A literature review and meta-analysis of “hedonic motivation” use in UTAUT2," International Journal of Information Management, Elsevier, vol. 46(C), pages 222-235.
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