IDEAS home Printed from https://ideas.repec.org/r/pal/palchp/978-0-230-37588-8_1.html
   My bibliography  Save this item

The Corporate Brand

In: The Corporate Brand

Citations

Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
as


Cited by:

  1. Yu-Te Tu & Yu-Yi Chang, 2014. "Customer Commitment as a Mediating Variable between Corporate Brand Image and Customer Loyalty," Journal of Education and Vocational Research, AMH International, vol. 5(1), pages 17-27.
  2. John M T Balmer & Wei-Yue Wang, 2016. "The corporate brand and strategic direction: Senior business school managers’ cognitions of corporate brand building and management," Journal of Brand Management, Palgrave Macmillan, vol. 23(1), pages 8-21, January.
  3. Yu-Te Tu & Heng-Chi Chih, 2013. "An Empirical Study of Corporate Brand Image, Customer Perceived Value and Satisfaction on Loyalty in Shoe Industry," Journal of Economics and Behavioral Studies, AMH International, vol. 5(7), pages 469-483.
  4. Vlad I. Rosca & Cristina Veronica Partenie, 2018. "A theoretical overview on understanding customer-based brand equity," Journal of Community Positive Practices, Catalactica NGO, issue 4, pages 19-28.
  5. Nuttasorn Ketprapakorn & Sooksan Kantabutra, 2019. "Sustainable Social Enterprise Model: Relationships and Consequences," Sustainability, MDPI, vol. 11(14), pages 1-39, July.
  6. Muammer Sarıkaya; & Sinan Yılmaz; & Fatih Temizel, 2012. "The need and corporate reputation in publicly traded sports corporations: examination of Beşiktaş Sports Inc," International Journal of Economics and Accounting, Inderscience Enterprises Ltd, vol. 3(1), pages 4-31.
  7. Peter Butler & Anita Hammer, 2020. "Pay progression in routinised service sector work: navigating the internal labour market in a fast food multinational company," Industrial Relations Journal, Wiley Blackwell, vol. 51(4), pages 351-371, July.
  8. Jooyoung Hwang & Anita Eves & Jason L. Stienmetz, 2021. "The Impact of Social Media Use on Consumers’ Restaurant Consumption Experiences: A Qualitative Study," Sustainability, MDPI, vol. 13(12), pages 1-33, June.
  9. Oriol Iglesias & Stefan Markovic & Jatinder Jit Singh & Vicenta Sierra, 2019. "Do Customer Perceptions of Corporate Services Brand Ethicality Improve Brand Equity? Considering the Roles of Brand Heritage, Brand Image, and Recognition Benefits," Journal of Business Ethics, Springer, vol. 154(2), pages 441-459, January.
  10. Stefan Markovic & Oriol Iglesias & Jatinder Jit Singh & Vicenta Sierra, 2018. "How does the Perceived Ethicality of Corporate Services Brands Influence Loyalty and Positive Word-of-Mouth? Analyzing the Roles of Empathy, Affective Commitment, and Perceived Quality," Journal of Business Ethics, Springer, vol. 148(4), pages 721-740, April.
  11. Oriol Iglesias & Stefan Markovic & Mehdi Bagherzadeh & Jatinder Jit Singh, 2020. "Co-creation: A Key Link Between Corporate Social Responsibility, Customer Trust, and Customer Loyalty," Journal of Business Ethics, Springer, vol. 163(1), pages 151-166, April.
  12. Balmer, John M.T. & Podnar, Klement, 2021. "Corporate brand orientation: Identity, internal images, and corporate identification matters," Journal of Business Research, Elsevier, vol. 134(C), pages 729-737.
  13. Tournois, Laurent, 2015. "Does the value manufacturers (brands) create translate into enhanced reputation? A multi-sector examination of the value–satisfaction–loyalty–reputation chain," Journal of Retailing and Consumer Services, Elsevier, vol. 26(C), pages 83-96.
  14. Endi Isnarno & Harry Soesanto & Andriyansah, 2018. "Developing the Reputation of Distribution Network to Increase the Buying Interest of Electronic Payment: An Empirical Study," European Research Studies Journal, European Research Studies Journal, vol. 0(1), pages 133-143.
  15. Jeremy Flax & Geoff Bick & Russell Abratt, 2016. "The perceptions of supplier-buyer relations and its affect on the corporate brand," Journal of Brand Management, Palgrave Macmillan, vol. 23(1), pages 22-37, January.
  16. Yu-TeTu Yu-TeTu & Tan-Kui Hsu, 2013. "The Impact of Brand Image and Customer Commitment on Loyalty: An Empirical Study of Automobile Sector," Information Management and Business Review, AMH International, vol. 5(4), pages 181-193.
  17. Konecnik Ruzzier, Maja & de Chernatony, Leslie, 2013. "Developing and applying a place brand identity model: The case of Slovenia," Journal of Business Research, Elsevier, vol. 66(1), pages 45-52.
  18. Boukis, Achilleas & Punjaisri, Khanyapuss & Balmer, John M.T. & Kaminakis, Kostas & Papastathopoulos, Avraam, 2021. "Unveiling front-line employees’ brand construal types during corporate brand promise delivery: A multi-study analysis," Journal of Business Research, Elsevier, vol. 131(C), pages 673-685.
  19. Balmer, John M.T. & Lin, Zhibin & Chen, Weifeng & He, Xinming, 2020. "The role of corporate brand image for B2B relationships of logistics service providers in China," Journal of Business Research, Elsevier, vol. 117(C), pages 850-861.
  20. Balmer, John M.T. & Mahmoud, Rudiana & Chen, Weifeng, 2020. "Impact of multilateral place dimensions on corporate brand attractiveness and identification in higher education: Business school insights," Journal of Business Research, Elsevier, vol. 116(C), pages 628-641.
  21. Narissara Sujchaphong & Bang Nguyen & T. C. Melewar & Pakorn Sujchaphong & Junsong Chen, 2020. "A framework of brand-centred training and development activities, transformational leadership and employee brand support in higher education," Journal of Brand Management, Palgrave Macmillan, vol. 27(2), pages 143-159, March.
  22. Sarmann I. Kennedyd & Rob Kim Marjerison & Yuequn Yu & Qian Zi & Xinyi Tang & Ze Yang, 2022. "E-Commerce Engagement: A Prerequisite for Economic Sustainability—An Empirical Examination of Influencing Factors," Sustainability, MDPI, vol. 14(8), pages 1-24, April.
  23. Nusa Petek & Maja Konecnik Ruzzier, 2013. "Brand Identity Development and the Role of Marketing Communications: Brand Experts’ View," Managing Global Transitions, University of Primorska, Faculty of Management Koper, vol. 11(1 (Spring), pages 61-78.
  24. Yu-Te Tu & Hsiao-Chien Chang, 2012. "Corporate Brand Image and Customer Satisfaction on Loyalty: An Empirical Study of Starbucks Coffee in Taiwan," Journal of Social and Development Sciences, AMH International, vol. 3(1), pages 24-32.
  25. Nikolaos Aletras, 2021. "Applied Research in the Production of a Genre Film: Production Design and Realization of a School Movie," European Journal of Interdisciplinary Studies Articles, Revistia Research and Publishing, vol. 7, July -Dec.
  26. Oriol Iglesias & Nicholas Ind, 2020. "Towards a theory of conscientious corporate brand co-creation: the next key challenge in brand management," Journal of Brand Management, Palgrave Macmillan, vol. 27(6), pages 710-720, November.
  27. Vicenta Sierra & Oriol Iglesias & Stefan Markovic & Jatinder Jit Singh, 2017. "Does Ethical Image Build Equity in Corporate Services Brands? The Influence of Customer Perceived Ethicality on Affect, Perceived Quality, and Equity," Journal of Business Ethics, Springer, vol. 144(3), pages 661-676, September.
  28. Ștefan Cristian Gherghina, 2021. "Corporate Finance," JRFM, MDPI, vol. 14(2), pages 1-5, January.
  29. Peter Witt & Verena Rode, 2005. "Corporate Brand Building In Start-Ups," Journal of Enterprising Culture (JEC), World Scientific Publishing Co. Pte. Ltd., vol. 13(03), pages 273-294.
IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.