IDEAS home Printed from https://ideas.repec.org/r/oup/jconrs/v32y2005i3p442-452.html
   My bibliography  Save this item

Fluency of Consumption Imagery and the Backfire Effects of Imagery Appeals

Citations

Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
as


Cited by:

  1. Baek, Eunsoo & Huang, Zhihong & Hwan (Mark) Lee, Seung, 2021. "More than what meets the eye: Understanding the effects of poly-contextual cues in online fashion retailing," Journal of Retailing and Consumer Services, Elsevier, vol. 60(C).
  2. Kim, Joonkyung & Zhao, Min & Soman, Dilip, 2023. "Converging vs diverging: The effect of visual representation of goal structure on financial decisions," International Journal of Research in Marketing, Elsevier, vol. 40(2), pages 362-377.
  3. Aydınoğlu, Nilüfer Z. & Krishna, Aradhna, 2019. "The power of consumption-imagery in communicating retail-store deals," Journal of Retailing, Elsevier, vol. 95(4), pages 116-127.
  4. Melissa Archpru Akaka & Hope Jensen Schau, 2019. "Value creation in consumption journeys: recursive reflexivity and practice continuity," Journal of the Academy of Marketing Science, Springer, vol. 47(3), pages 499-515, May.
  5. Zhao, Min & Xia, Lan, 2021. "Joint or separate? The effect of visual presentation on imagery and product evaluation," International Journal of Research in Marketing, Elsevier, vol. 38(4), pages 935-952.
  6. Tobias Schlager & Emanuel de Bellis & JoAndrea Hoegg, 2020. "How and when weather boosts consumer product valuation," Journal of the Academy of Marketing Science, Springer, vol. 48(4), pages 695-711, July.
  7. Diana Gavilan & Maria Avello, 2020. "Brand-Evoked Mental Imagery: The Role of Brands in Eliciting Mental Imagery," SAGE Open, , vol. 10(4), pages 21582440209, November.
  8. Mandler, Timo & Johnen, Marius & Gräve, Jan-Frederik, 2020. "Can’t help falling in love? How brand luxury generates positive consumer affect in social media," Journal of Business Research, Elsevier, vol. 120(C), pages 330-342.
  9. Brianna JeeWon Paulich & V. Kumar, 2021. "Relating entertainment features in screenplays to movie performance: an empirical investigation," Journal of the Academy of Marketing Science, Springer, vol. 49(6), pages 1222-1242, November.
  10. Kim, Seeun & Baek, Tae Hyun & Yoon, Sukki, 2020. "The effect of 360-degree rotatable product images on purchase intention," Journal of Retailing and Consumer Services, Elsevier, vol. 55(C).
  11. Gavilan, Diana & Fernández-Lores, Susana & Martinez-Navarro, Gema, 2020. "Vividness of news push notifications and users’ response," Technological Forecasting and Social Change, Elsevier, vol. 161(C).
  12. David H. Silvera & Frank R. Kardes & Bruce E. Pfeiffer & Ashley Rae Arsena & R. Justin Goss, 2013. "Getting Consumers To Generate Their Own Ad Content: The Impact Of Imagine Instructions On Persuasion," Working Papers 0208mkt, College of Business, University of Texas at San Antonio.
  13. ASHLEY R. ARSENA & TIM M. BÖTTGER & David H. Silvera, 2013. "Sleep Deprivation: The effect of sleep deprivation on imagery appeals," Working Papers 0200mkt, College of Business, University of Texas at San Antonio.
  14. Donnel A Briley & Melanie Rudd & Jennifer Aaker & Vicki MorwitzEditor & Sharon ShavittAssociate Editor, 2017. "Cultivating Optimism: How to Frame Your Future during a Health Challenge," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 44(4), pages 895-915.
  15. Antonetti, Paolo & Baines, Paul & Jain, Shailendra, 2018. "The persuasiveness of guilt appeals over time: Pathways to delayed compliance," Journal of Business Research, Elsevier, vol. 90(C), pages 14-25.
  16. Xiaoke Yang & Yuanhao Huang & Xiaoying Cai & Yijing Song & Hui Jiang & Qian Chen & Qiuhua Chen, 2021. "Using Imagination to Overcome Fear: How Mental Simulation Nudges Consumers’ Purchase Intentions for Upcycled Food," Sustainability, MDPI, vol. 13(3), pages 1-21, January.
  17. Carlos Orús & Raquel Gurrea & Carlos Flavián, 2017. "Facilitating imaginations through online product presentation videos: effects on imagery fluency, product attitude and purchase intention," Electronic Commerce Research, Springer, vol. 17(4), pages 661-700, December.
  18. Paolo Antonetti & Ilaria Baghi, 2021. "When Blame-Giving Crisis Communications are Persuasive: A Dual-Influence Model and Its Boundary Conditions," Journal of Business Ethics, Springer, vol. 172(1), pages 59-78, August.
  19. Nico Wiegand & Yuri Peers & Alexander Bleier, 2023. "Software multihoming to distal markets: Evidence of cannibalization and complementarity in the video game console industry," Journal of the Academy of Marketing Science, Springer, vol. 51(2), pages 393-417, March.
  20. Kim, Minjeong & Kim, Jung-Hwan & Park, Minjung & Yoo, Jungmin, 2021. "The roles of sensory perceptions and mental imagery in consumer decision-making," Journal of Retailing and Consumer Services, Elsevier, vol. 61(C).
  21. Maier, Erik & Dost, Florian, 2018. "Fluent contextual image backgrounds enhance mental imagery and evaluations of experience products," Journal of Retailing and Consumer Services, Elsevier, vol. 45(C), pages 207-220.
  22. Maier, Erik & Dost, Florian, 2018. "The positive effect of contextual image backgrounds on fluency and liking," Journal of Retailing and Consumer Services, Elsevier, vol. 40(C), pages 109-116.
  23. Ghiassaleh, Arezou & Kocher, Bruno & Czellar, Sandor, 2024. "The effects of benefit-based (vs. attribute-based) product categorizations on mental imagery and purchase behavior," Journal of Retailing, Elsevier, vol. 100(2), pages 239-255.
  24. Zheng, Chundong & Qian, Fangyuan & Song, Jiehang & Wang, Han, 2024. "Make the photo in good shape: The matching effect of photo shapes and donation appeals on donation intentions," Journal of Retailing and Consumer Services, Elsevier, vol. 77(C).
  25. Ketron, Seth & Naletelich, Kelly & Migliorati, Stefano, 2021. "Representational versus abstract imagery: Effects on purchase intentions between vice and virtue foods," Journal of Business Research, Elsevier, vol. 125(C), pages 52-62.
  26. Cheng, Peiyao & Zhang, Chao, 2023. "Show me insides: Investigating the influences of product exploded view on consumers’ mental imagery, comprehension, attitude, and purchase intention," Journal of Retailing and Consumer Services, Elsevier, vol. 70(C).
  27. Ostinelli, Massimiliano & Böckenholt, Ulf, 2017. "Overcoming lower imagery ability through process priming," International Journal of Research in Marketing, Elsevier, vol. 34(4), pages 799-812.
  28. Yim, Mark Yi-Cheon & Baek, Tae Hyun & Sauer, Paul L., 2018. "I See Myself in Service and Product Consumptions: Measuring Self-transformative Consumption Vision (SCV) Evoked by Static and Rich Media," Journal of Interactive Marketing, Elsevier, vol. 44(C), pages 122-139.
  29. González, Eva M. & Meyer, Jan-Hinrich & Paz Toldos, M., 2021. "What women want? How contextual product displays influence women’s online shopping behavior," Journal of Business Research, Elsevier, vol. 123(C), pages 625-641.
  30. William Fritz & Rhonda Hadi & Andrew Stephen, 2023. "From tablet to table: How augmented reality influences food desirability," Journal of the Academy of Marketing Science, Springer, vol. 51(3), pages 503-529, May.
  31. Yuanyuan Zhou & Qian Li & Shiyang Gong & Daniel P. Hampson & Zhicen Liu, 2023. "Looking back is better than looking forward: visualization, temporal frames, and new product evaluation in China," Asian Business & Management, Palgrave Macmillan, vol. 22(3), pages 829-856, July.
  32. Ha, Sejin & Huang, Ran & Park, Jee-Sun, 2019. "Persuasive brand messages in social media: A mental imagery processing perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 48(C), pages 41-49.
  33. Yuuki Nakano & Hiroki Hondo, 2023. "Narrative or Logical? The Effects of Information Format on Pro-Environmental Behavior," Sustainability, MDPI, vol. 15(2), pages 1-14, January.
IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.