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"So Cute I Could Eat It Up": Priming Effects of Cute Products on Indulgent Consumption

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Cited by:

  1. Lv, Xingyang & Liu, Yue & Luo, Jingjing & Liu, Yuqing & Li, Chunxiao, 2021. "Does a cute artificial intelligence assistant soften the blow? The impact of cuteness on customer tolerance of assistant service failure," Annals of Tourism Research, Elsevier, vol. 87(C).
  2. Velasco, Franklin & Yang, Zhiyong & Janakiraman, Narayanan, 2021. "A meta-analytic investigation of consumer response to anthropomorphic appeals: The roles of product type and uncertainty avoidance," Journal of Business Research, Elsevier, vol. 131(C), pages 735-746.
  3. Jasmina Ilicic & Stacey M. Brennan & Alicia Kulczynski, 2021. "Sinfully decadent: priming effects of immoral advertising symbols on indulgence," Marketing Letters, Springer, vol. 32(1), pages 61-73, March.
  4. Zhou, Fei & Lin, Yifan & Mou, Jian, 2024. "Virtual pets' cuteness matters: A shared reality paradigm for promoting internet helping behaviour," Technological Forecasting and Social Change, Elsevier, vol. 202(C).
  5. Septianto, Felix & Paramita, Widya, 2021. "Cute brand logo enhances favorable brand attitude: The moderating role of hope," Journal of Retailing and Consumer Services, Elsevier, vol. 63(C).
  6. Chen Wang & Yanliu Huang & Vicki MorwitzEditor & Stijn van OsselaerAssociate Editor, 2018. "“I Want to Know the Answer! Give Me Fish ’n’ Chips!”: The Impact of Curiosity on Indulgent Choice," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 44(5), pages 1052-1067.
  7. Garaus, Marion & Wagner, Udo & Manzinger, Sandra, 2017. "Happy grocery shopper: The creation of positive emotions through affective digital signage content," Technological Forecasting and Social Change, Elsevier, vol. 124(C), pages 295-305.
  8. Jaud, David A. & Melnyk, Valentyna, 2020. "The effect of text-only versus text-and-image wine labels on liking, taste and purchase intentions. The mediating role of affective fluency," Journal of Retailing and Consumer Services, Elsevier, vol. 53(C).
  9. Sharma, Monika & Rahman, Zillur, 2022. "Anthropomorphic brand management: An integrated review and research agenda," Journal of Business Research, Elsevier, vol. 149(C), pages 463-475.
  10. Luomala, Harri T. & Hellén, Katarina & Jokitalo, Maijastiina, 2018. "Dieting, priming, food meanings and (un)healthy choices: When shoppers fall for pleasure," Journal of Retailing and Consumer Services, Elsevier, vol. 41(C), pages 305-311.
  11. Schumacher, Anika & Goukens, Caroline & Geyskens, Kelly, 2021. "Taking care of you and me: How choosing for others impacts self-indulgence within family caregiving relationships," International Journal of Research in Marketing, Elsevier, vol. 38(3), pages 715-731.
  12. Jacob Suher & Courtney Szocs & Koert Ittersum, 2021. "When imperfect is preferred: the differential effect of aesthetic imperfections on choice of processed and unprocessed foods," Journal of the Academy of Marketing Science, Springer, vol. 49(5), pages 903-924, September.
  13. Tao Zhang & Chao Feng & Hui Chen & Junjie Xian, 2022. "Calming the customers by AI: Investigating the role of chatbot acting-cute strategies in soothing negative customer emotions," Electronic Markets, Springer;IIM University of St. Gallen, vol. 32(4), pages 2277-2292, December.
  14. Marion Garaus, 2020. "The influence of media multitasking on advertising effectiveness," AMS Review, Springer;Academy of Marketing Science, vol. 10(3), pages 244-259, December.
  15. Martin Mende & Maura L. Scott & Aaron M. Garvey & Lisa E. Bolton, 2019. "The marketing of love: how attachment styles affect romantic consumption journeys," Journal of the Academy of Marketing Science, Springer, vol. 47(2), pages 255-273, March.
  16. Liu, Biqiang & Li, Yaoqi, 2022. "Teddy-bear effect in service recovery," Annals of Tourism Research, Elsevier, vol. 94(C).
  17. Hiroshi Nittono & Shiri Lieber-Milo & Joshua P. Dale, 2021. "Cross-Cultural Comparisons of the Cute and Related Concepts in Japan, the United States, and Israel," SAGE Open, , vol. 11(1), pages 21582440209, January.
  18. Chun-Tuan Chang & Xing-Yu (Marcos) Chu, 2020. "The give and take of cause-related marketing: purchasing cause-related products licenses consumer indulgence," Journal of the Academy of Marketing Science, Springer, vol. 48(2), pages 203-221, March.
  19. Gupta, Aditya & Eilert, Meike & Gentry, James W., 2020. "Can I surprise myself? A conceptual framework of surprise self-gifting among consumers," Journal of Retailing and Consumer Services, Elsevier, vol. 54(C).
  20. Chang, En-Chung & Xie, Chunya & Fan, Xiaomeng, 2022. "Defending the rules: How exposure to immoral behavior influences the boundary preference," Journal of Business Research, Elsevier, vol. 139(C), pages 654-663.
  21. Lin, Ying-Ching & Chang, Chiu-Chi Angela, 2021. "Influencing Consumer Responses to Highly Aesthetic Products: The Role of Mindsets," Journal of Retailing, Elsevier, vol. 97(3), pages 459-476.
  22. Liu, Fu & Wei, Haiying & Wang, Xingyuan & Zhu, Zhenzhong & Chen, Haipeng Allan, 2023. "The influence of online review dispersion on consumers’ purchase intention: The moderating role of dialectical thinking," Journal of Business Research, Elsevier, vol. 165(C).
  23. Hiroshi Nittono & Namiha Ihara, 2017. "Psychophysiological Responses to Kawaii Pictures With or Without Baby Schema," SAGE Open, , vol. 7(2), pages 21582440177, May.
  24. Hiroshi Nittono & Hatsune Saito & Namiha Ihara & Dante Nicolas Fenocchio & Jorge Mario Andreau, 2023. "English and Spanish Adjectives That Describe the Japanese Concept of Kawaii," SAGE Open, , vol. 13(1), pages 21582440231, February.
  25. Hsuan‐Yi Chou & Xing‐Yu (Marcos) Chu & Tzu‐Chun Chen, 2022. "The healing effect of cute elements," Journal of Consumer Affairs, Wiley Blackwell, vol. 56(2), pages 565-596, June.
  26. Septianto, Felix & Kwon, Junbum, 2022. "Too cute to be bad? Cute brand logo reduces consumer punishment following brand transgressions," International Journal of Research in Marketing, Elsevier, vol. 39(4), pages 1108-1126.
  27. Thürridl, Carina & Kamleitner, Bernadette & Ruzeviciute, Ruta & Süssenbach, Sophie & Dickert, Stephan, 2020. "From happy consumption to possessive bonds: When positive affect increases psychological ownership for brands," Journal of Business Research, Elsevier, vol. 107(C), pages 89-103.
  28. Rathee, Shelly & Masters, Tamara M. & Yu-Buck, Grace F., 2022. "So fun! How fun brand names affect forgiveness of hedonic and utilitarian products," Journal of Business Research, Elsevier, vol. 139(C), pages 44-55.
  29. Markus Blut & Cheng Wang & Nancy V. Wünderlich & Christian Brock, 2021. "Understanding anthropomorphism in service provision: a meta-analysis of physical robots, chatbots, and other AI," Journal of the Academy of Marketing Science, Springer, vol. 49(4), pages 632-658, July.
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