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Customization of online advertising: The role of intrusiveness

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  1. Lim, Sarah & van Osselaer, Stijn M.J. & Goodman, Joseph K. & Fuchs, Christoph & Schreier, Martin, 2024. "The Starbucks effect: When name-based order identification increases customers' store preference and service satisfaction," Journal of Retailing, Elsevier, vol. 100(2), pages 316-329.
  2. Jeon, Yongwoog Andrew & Son, Hyunsang & Chung, Arnold D. & Drumwright, Minette E., 2019. "Temporal Certainty and Skippable In-Stream Commercials: Effects of Ad Length, Timer, and Skip-ad Button on Irritation and Skipping Behavior," Journal of Interactive Marketing, Elsevier, vol. 47(C), pages 144-158.
  3. Pfiffelmann, Jean & Dens, Nathalie & Soulez, Sébastien, 2020. "Personalized advertisements with integration of names and photographs: An eye-tracking experiment," Journal of Business Research, Elsevier, vol. 111(C), pages 196-207.
  4. Miller, Klaus M. & Skiera, Bernd, 2024. "Economic consequences of online tracking restrictions: Evidence from cookies," International Journal of Research in Marketing, Elsevier, vol. 41(2), pages 241-264.
  5. Jean Pfiffelmann & Nathalie Dens & Sébastien Soulez, 2020. "Personalized advertisements with integration of names and photographs: An eye-tracking experiment," Post-Print hal-02004907, HAL.
  6. Mpinganjira, Mercy & Maduku, Daniel K., 2019. "Ethics of mobile behavioral advertising: Antecedents and outcomes of perceived ethical value of advertised brands," Journal of Business Research, Elsevier, vol. 95(C), pages 464-478.
  7. Holger Fink & Yvonne Graf, 2018. "Forecasting the Effects of In-Store Marketing on Conversion Rates for Online Shops," Forecasting, MDPI, vol. 1(1), pages 1-20, September.
  8. Yao, Qi & Hu, Chao & Zhou, Wenkai, 2024. "The impact of customer privacy concerns on service robot adoption intentions: A credence/experience service typology perspective," Technological Forecasting and Social Change, Elsevier, vol. 198(C).
  9. Gabel, Sebastian & Guhl, Daniel, 2022. "Comparing the effectiveness of rewards and individually targeted coupons in loyalty programs," Journal of Retailing, Elsevier, vol. 98(3), pages 395-411.
  10. Grigorios, Lamprinakos & Magrizos, Solon & Kostopoulos, Ioannis & Drossos, Dimitrios & Santos, David, 2022. "Overt and covert customer data collection in online personalized advertising: The role of user emotions," Journal of Business Research, Elsevier, vol. 141(C), pages 308-320.
  11. Schreiner, Timo & Rese, Alexandra & Baier, Daniel, 2019. "Multichannel personalization: Identifying consumer preferences for product recommendations in advertisements across different media channels," Journal of Retailing and Consumer Services, Elsevier, vol. 48(C), pages 87-99.
  12. White, Gareth R.T. & Samuel, Anthony, 2019. "Programmatic Advertising: Forewarning and avoiding hype-cycle failure," Technological Forecasting and Social Change, Elsevier, vol. 144(C), pages 157-168.
  13. Alexander Bleier & Maik Eisenbeiss, 2015. "Personalized Online Advertising Effectiveness: The Interplay of What, When, and Where," Marketing Science, INFORMS, vol. 34(5), pages 669-688, September.
  14. Inman, J. Jeffrey & Nikolova, Hristina, 2017. "Shopper-Facing Retail Technology: A Retailer Adoption Decision Framework Incorporating Shopper Attitudes and Privacy Concerns," Journal of Retailing, Elsevier, vol. 93(1), pages 7-28.
  15. Yi Su & Liyin Jin, 2022. "The Impact of Online Platforms’ Revenue Model on Consumers’ Ethical Inferences," Journal of Business Ethics, Springer, vol. 178(2), pages 555-569, June.
  16. Weidig, Jakob & Weippert, Marco & Kuehnl, Christina, 2024. "Personalized touchpoints and customer experience: A conceptual synthesis," Journal of Business Research, Elsevier, vol. 177(C).
  17. Bleier, Alexander & Eisenbeiss, Maik, 2015. "The Importance of Trust for Personalized Online Advertising," Journal of Retailing, Elsevier, vol. 91(3), pages 390-409.
  18. Ajay Kumar & Daruri Venkata Srinivas Kumar & R. U. Megha, 2024. "I know what you browsed last night! role of creepiness and persuasion knowledge on click intention of online behavioral advertising," DECISION: Official Journal of the Indian Institute of Management Calcutta, Springer;Indian Institute of Management Calcutta, vol. 51(3), pages 303-319, September.
  19. Stefan F. Bernritter & Paul E. Ketelaar & Francesca Sotgiu, 2021. "Behaviorally targeted location-based mobile marketing," Journal of the Academy of Marketing Science, Springer, vol. 49(4), pages 677-702, July.
  20. Krafft, Manfred & Arden, Christine M. & Verhoef, Peter C., 2017. "Permission Marketing and Privacy Concerns — Why Do Customers (Not) Grant Permissions?," Journal of Interactive Marketing, Elsevier, vol. 39(C), pages 39-54.
  21. K. Sudhir & Seung Yoon Lee & Subroto Roy, 2021. "Lookalike Targeting on Others' Journeys: Brand Versus Performance Marketing," Cowles Foundation Discussion Papers 2302, Cowles Foundation for Research in Economics, Yale University.
  22. Kurtz, Oliver T. & Wirtz, Bernd W. & Langer, Paul F., 2021. "An Empirical Analysis of Location-Based Mobile Advertising—Determinants, Success Factors, and Moderating Effects," Journal of Interactive Marketing, Elsevier, vol. 54(C), pages 69-85.
  23. Margarita Torre & Alejandro Llorente, 2019. "Winning the War for Talent: An Experimental Evaluation of Online Recruitment Campaigns Using Twitter," Business and Management Studies, Redfame publishing, vol. 5(1), pages 10-24, March.
  24. Lluc Vila-Boix & Alicia Blanco-González & Giorgia Miotto & Felipe Hernández-Perlines, 2024. "The impact of social media advertising on brand’ legitimacy," International Entrepreneurship and Management Journal, Springer, vol. 20(3), pages 2115-2138, September.
  25. Henkens, Bieke & Verleye, Katrien & Larivière, Bart, 2021. "The smarter, the better?! Customer well-being, engagement, and perceptions in smart service systems," International Journal of Research in Marketing, Elsevier, vol. 38(2), pages 425-447.
  26. Jungkeun Kim, 2017. "The ownership distance effect: the impact of traces left by previous owners on the evaluation of used goods," Marketing Letters, Springer, vol. 28(4), pages 591-605, December.
  27. Reinartz, Werner & Wiegand, Nico & Imschloss, Monika, 2019. "The impact of digital transformation on the retailing value chain," International Journal of Research in Marketing, Elsevier, vol. 36(3), pages 350-366.
  28. Smink, Anne R. & van Reijmersdal, Eva A. & van Noort, Guda & Neijens, Peter C., 2020. "Shopping in augmented reality: The effects of spatial presence, personalization and intrusiveness on app and brand responses," Journal of Business Research, Elsevier, vol. 118(C), pages 474-485.
  29. Bambauer-Sachse, Silke & Heinzle, Priska, 2018. "Comparative advertising for goods versus services: Effects of different types of product attributes through consumer reactance and activation on consumer response," Journal of Retailing and Consumer Services, Elsevier, vol. 44(C), pages 82-90.
  30. Ashish Kumar & Kristian Möller, 2018. "Extending the Boundaries of Corporate Branding: An Exploratory Study of the Influence of Brand Familiarity in Recruitment Practices Through Social Media by B2B Firms," Corporate Reputation Review, Palgrave Macmillan, vol. 21(3), pages 101-114, September.
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