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Isolated Environmental Cues and Product Efficacy Penalties: The Color Green and Eco-labels
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- Naeeni, Hannan Sadjady & Sahin, Funda & Powell Robinson, E., 2023. "Socially responsible product-positioning: Impact of halo/horns spillover on product image," European Journal of Operational Research, Elsevier, vol. 308(2), pages 852-863.
- Lee, Michael T. & Raschke, Robyn L. & Krishen, Anjala S., 2022. "Signaling green! firm ESG signals in an interconnected environment that promote brand valuation," Journal of Business Research, Elsevier, vol. 138(C), pages 1-11.
- Daniel MURPHY, 2018. "The Seal of Approval. Introducing the Third-Party Seal Model," Expert Journal of Marketing, Sprint Investify, vol. 6(2), pages 33-44.
- Arthur Cheng-Hsui Chen & Hsiu-Hui Wu, 2020. "How Should Green Messages Be Framed: Single or Double?," Sustainability, MDPI, vol. 12(10), pages 1-16, May.
- Siv Skard & Sveinung Jørgensen & Lars Jacob Tynes Pedersen, 2021. "When is Sustainability a Liability, and When Is It an Asset? Quality Inferences for Core and Peripheral Attributes," Journal of Business Ethics, Springer, vol. 173(1), pages 109-132, September.
- Ali Tezer & Matthew Philp & Anshu Suri, 2024. "The greenguard effect: When and why consumers react less negatively following green product failures," Journal of the Academy of Marketing Science, Springer, vol. 52(5), pages 1513-1530, October.
- Orlowski, Marissa & Lefebvre, Sarah & Back, Robin M., 2022. "Thinking outside the bottle: Effects of alternative wine packaging," Journal of Retailing and Consumer Services, Elsevier, vol. 69(C).
- Bachmann, Kremena & Meyer, Julia & Krauss, Annette, 2024. "Investment motives and performance expectations of impact investors," Journal of Behavioral and Experimental Finance, Elsevier, vol. 42(C).
- Sigurdsson, Valdimar & Larsen, Nils Magne & Pálsdóttir, Rakel Gyða & Folwarczny, Michal & Menon, R.G. Vishnu & Fagerstrøm, Asle, 2022. "Increasing the effectiveness of ecological food signaling: Comparing sustainability tags with eco-labels," Journal of Business Research, Elsevier, vol. 139(C), pages 1099-1110.
- Jiatong Dai & Guanghua Sheng, 2022. "Advertising strategies and sustainable development: The effects of green advertising appeals and subjective busyness on green purchase intention," Business Strategy and the Environment, Wiley Blackwell, vol. 31(7), pages 3421-3436, November.
- V. U. Vinitha & Deepak S. Kumar & Keyoor Purani, 2021. "Biomorphic visual identity of a brand and its effects: a holistic perspective," Journal of Brand Management, Palgrave Macmillan, vol. 28(3), pages 272-290, May.
- Minjae Sun & Joonseok Kim, 2023. "Sustainability and Brand Equity: The Moderating Role of Brand Color and Brand Gender," Sustainability, MDPI, vol. 15(11), pages 1-19, May.
- Santa, Juana Castro & Drews, Stefan, 2023. "Heuristic processing of green advertising: Review and policy implications," Ecological Economics, Elsevier, vol. 206(C).
- Li Yan & Hean Tat Keh & Xiaoyu Wang, 2021. "Powering Sustainable Consumption: The Roles of Green Consumption Values and Power Distance Belief," Journal of Business Ethics, Springer, vol. 169(3), pages 499-516, March.
- Ryoo, Yuhosua & Kim, WooJin, 2023. "Price-ethicality association: When price discounts inhibit ethical purchasing," Journal of Business Research, Elsevier, vol. 169(C).
- Ziynet Boz & Virpi Korhonen & Claire Koelsch Sand, 2020. "Consumer Considerations for the Implementation of Sustainable Packaging: A Review," Sustainability, MDPI, vol. 12(6), pages 1-34, March.
- Yoganathan, Vignesh & Osburg, Victoria-Sophie & Akhtar, Pervaiz, 2019. "Sensory stimulation for sensible consumption: Multisensory marketing for e-tailing of ethical brands," Journal of Business Research, Elsevier, vol. 96(C), pages 386-396.
- Lee, Eung Jin & Bae, Joonheui & Kim, Kyung Hoon, 2020. "The effect of environmental cues on the purchase intention of sustainable products," Journal of Business Research, Elsevier, vol. 120(C), pages 425-433.
- Yang Liu & Ling Tang, 2024. "Environmental Penalties, Internal and External Governance, and Green Innovation: Does the Deterrence Effect Work?," Sustainability, MDPI, vol. 16(16), pages 1-17, August.
- Bartłomiej Kabaja & Magdalena Wojnarowska & Marek Ćwiklicki & Stefania Claudia Buffagni & Erica Varese, 2023. "Does Environmental Labelling Still Matter? Generation Z’s Purchasing Decisions," Sustainability, MDPI, vol. 15(18), pages 1-19, September.
- Jin Sun & Chen Chen & Junmei Lan, 2022. "Direct Expression or Indirect Transmission? An Empirical Research on the Impacts of Explicit and Implicit Appeals in Green Advertising," Sustainability, MDPI, vol. 14(23), pages 1-19, December.
- R. V. ShabbirHusain, 2022. "Green offering: more the centrality, greater the scepticism," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 19(4), pages 819-834, December.
- Cowan, Kirsten & Guzman, Francisco, 2020. "How CSR reputation, sustainability signals, and country-of-origin sustainability reputation contribute to corporate brand performance: An exploratory study," Journal of Business Research, Elsevier, vol. 117(C), pages 683-693.
- Han Zhang & Chenhan Ruan & Lei Huang & Luluo Peng & Chuangxin Guo, 2023. "Personal vs. Collective Nostalgia and Different Temporally Orientated Green Consumption," Sustainability, MDPI, vol. 15(19), pages 1-22, October.
- Visentin, Marco & Tuan, Annamaria, 2021. "Book belly band as a visual cue: Assessing its impact on consumers’ in-store responses," Journal of Retailing and Consumer Services, Elsevier, vol. 59(C).
- Delmas, Magali A. & Gergaud, Olivier, 2021. "Sustainable practices and product quality: Is there value in eco-label certification? The case of wine," Ecological Economics, Elsevier, vol. 183(C).
- Diletta Acuti & Marta Pizzetti & Sara Dolnicar, 2022. "When sustainability backfires : A review on the unintended negative side-effects of product and service sustainability on consumer behavior," Post-Print hal-04381310, HAL.
- Dae-Young Kim & Sung-Bum Kim & Kathleen Jeehyae Kim, 2019. "Building corporate reputation, overcoming consumer skepticism, and establishing trust: choosing the right message types and social causes in the restaurant industry," Service Business, Springer;Pan-Pacific Business Association, vol. 13(2), pages 363-388, June.
- Victoria Gevorkova & Ivan Sangiorgi & Julia Vogt, 2024. "Cleansing Investor’s Conscience: The Effects of Incidental Guilt on Socially Responsible Investment Decisions," Journal of Business Ethics, Springer, vol. 193(1), pages 89-114, August.
- Theodore J Noseworthy & Kyle B Murray & Fabrizio Di Muro & Gita JoharEditor & Page MoreauAssociate Editor, 2018. "When Two Wrongs Make a Right: Using Conjunctive Enablers to Enhance Evaluations for Extremely Incongruent New Products," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 44(6), pages 1379-1396.
- Ilangasekara, A. S. P. & Siriwardana, M. L. D. A., 2022. "Consumer Buying Behaviour towards Sustainable Packaging in FMCG Market: A Study among High Income Earners in Colombo," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 6(12), pages 835-840, December.
- Min Xiao, 2023. "Environmental Communication on Twitter: The Impact of Source, Bandwagon Support, and Message Valence on Target Audiences," Sustainability, MDPI, vol. 15(20), pages 1-23, October.