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Antecedents of Green Brand Equity: An Integrated Approach

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  1. Minh-Tri Ha, 2021. "Optimizing Green Brand Equity: The Integrated Branding and Behavioral Perspectives," SAGE Open, , vol. 11(3), pages 21582440211, July.
  2. Wu, Shuilong & Hu, Zekun & Li, You & Yuan, Yongna, 2024. "How brand familiarity affects green product purchase intention: The moderating role of streamers’ environmental knowledge," Technology in Society, Elsevier, vol. 77(C).
  3. Kara, Karahan & Yalçın, Galip Cihan & Akagün Ergin, Elif & Simic, Vladimir & Pamucar, Dragan, 2024. "A neutrosophic WENSLO-ARLON model for measuring sustainable brand equity performance," Socio-Economic Planning Sciences, Elsevier, vol. 94(C).
  4. Sajjad, Aqsa & Zhang, Qingyu & Asmi, Fahad & Anwar, Muhammad Azfar & Bhatia, Meena, 2024. "Identifying the motivating factors to promote socially responsible consumption under circular economy: A perspective from norm activation theory," Journal of Retailing and Consumer Services, Elsevier, vol. 76(C).
  5. Ali Saleh Alshebami, 2021. "Evaluating the relevance of green banking practices on Saudi Banks’ green image: The mediating effect of employees’ green behaviour," Journal of Banking Regulation, Palgrave Macmillan, vol. 22(4), pages 275-286, December.
  6. Adnan, Nadia & Nordin, Shahrina Md & Anwar, Abdullah, 2020. "Transition pathways for Malaysian paddy farmers to sustainable agricultural practices: An integrated exhibiting tactics to adopt Green fertilizer," Land Use Policy, Elsevier, vol. 90(C).
  7. J. Shanti & Gaurav Joshi, 2022. "Examining the impact of environmentally sustainable practices on hotel brand equity: a case of Bangalore hotels," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 24(4), pages 5764-5782, April.
  8. Tuğba Yeğin & Muhammad Ikram, 2022. "Performance Evaluation of Green Furniture Brands in the Marketing 4.0 Period: An Integrated MCDM Approach," Sustainability, MDPI, vol. 14(17), pages 1-32, August.
  9. Lin, Jialing & Lobo, Antonio & Leckie, Civilai, 2017. "The role of benefits and transparency in shaping consumers’ green perceived value, self-brand connection and brand loyalty," Journal of Retailing and Consumer Services, Elsevier, vol. 35(C), pages 133-141.
  10. Amin Ansary & Nik M. Hazrul Nik Hashim, 2018. "Brand image and equity: the mediating role of brand equity drivers and moderating effects of product type and word of mouth," Review of Managerial Science, Springer, vol. 12(4), pages 969-1002, October.
  11. Jamshed Ali & Rab Nawaz Lodhi & Muhammad Irfan & Muhammad Shahid Tufail, 2022. "Effects of Brand Attributes on Word of Mouth: Mediating Role of Brand Trust and Brand Love," Journal of Policy Research (JPR), Research Foundation for Humanity (RFH), vol. 8(4), pages 213-226, December.
  12. Ismail Tamer TOKLU & Hilal OZTURK KUCUK, 2017. "The Impact of Brand Crisis on Consumers’ Green Purchase Intention and Willingness to Pay More," International Business Research, Canadian Center of Science and Education, vol. 10(1), pages 22-33, January.
  13. Pere Mercade Mele & Jesus Molina Gomez & Lluis Garay, 2019. "To Green or Not to Green: The Influence of Green Marketing on Consumer Behaviour in the Hotel Industry," Sustainability, MDPI, vol. 11(17), pages 1-17, August.
  14. Kumar, Prashant & Polonsky, Micheal Jay, 2019. "In-store experience quality and perceived credibility: A green retailer context," Journal of Retailing and Consumer Services, Elsevier, vol. 49(C), pages 23-34.
  15. Muhammad Ishtiaq Ishaq & Eleonora Di Maria, 2020. "Sustainability countenance in brand equity: a critical review and future research directions," Journal of Brand Management, Palgrave Macmillan, vol. 27(1), pages 15-34, January.
  16. Anna Watson & Rozenn Perrigot & Olufunmilola (Lola) Dada, 2024. "The effects of green brand image on brand loyalty: The case of mainstream fast food brands," Business Strategy and the Environment, Wiley Blackwell, vol. 33(2), pages 806-819, February.
  17. Yu-Shan Chen & Shu-Tzu Hung & Ting-Yu Wang & A-Fen Huang & Yen-Wen Liao, 2017. "The Influence of Excessive Product Packaging on Green Brand Attachment: The Mediation Roles of Green Brand Attitude and Green Brand Image," Sustainability, MDPI, vol. 9(4), pages 1-15, April.
  18. Muhammad Mohsin Butt & Saadia Mushtaq & Alia Afzal & Kok Wei Khong & Fon Sim Ong & Pui Fong Ng, 2017. "Integrating Behavioural and Branding Perspectives to Maximize Green Brand Equity: A Holistic Approach," Business Strategy and the Environment, Wiley Blackwell, vol. 26(4), pages 507-520, May.
  19. Yunjeong Kim & Kyung Wha Oh, 2020. "Which Consumer Associations Can Build a Sustainable Fashion Brand Image? Evidence from Fast Fashion Brands," Sustainability, MDPI, vol. 12(5), pages 1-16, February.
  20. Warat Winit & Sooksan Kantabutra, 2022. "Enhancing the Prospect of Corporate Sustainability via Brand Equity: A Stakeholder Model," Sustainability, MDPI, vol. 14(9), pages 1-18, April.
  21. Michelle She Min Ngo & Michael J. Mustafa & Muhammad Mohsin Butt, 2023. "When and why employees take charge in the Workplace: the roles of learning goal orientation, role-breadth self-efficacy and co-worker support," Review of Managerial Science, Springer, vol. 17(5), pages 1681-1702, July.
  22. Ashford C. Chea, 2024. "Green Marketing and Consumer Behavior: An Analytical Literature Review and Marketing Implications," Business and Economic Research, Macrothink Institute, vol. 14(2), pages 78-92, December.
  23. Wei Jiang & Liwen Wang & Kevin Zhou, 2022. "Green Practices and Customer Evaluations of the Service Experience: The Moderating Roles of External Environmental Factors and Firm Characteristics," Post-Print hal-04015637, HAL.
  24. Qiong Yao & Suzhen Zeng & Shibin Sheng & Shiyuan Gong, 2021. "Green innovation and brand equity: moderating effects of industrial institutions," Asia Pacific Journal of Management, Springer, vol. 38(2), pages 573-602, June.
  25. Wei Jiang & Liwen Wang & Kevin Zheng Zhou, 2023. "Green Practices and Customer Evaluations of the Service Experience: The Moderating Roles of External Environmental Factors and Firm Characteristics," Journal of Business Ethics, Springer, vol. 183(1), pages 237-253, February.
  26. Hanna Górska-Warsewicz & Maciej Dębski & Michal Fabuš & Marián Kováč, 2021. "Green Brand Equity—Empirical Experience from a Systematic Literature Review," Sustainability, MDPI, vol. 13(20), pages 1-34, October.
  27. Leila Elgaaïed-Gambier, 2016. "Who Buys Overpackaged Grocery Products and Why? Understanding Consumers’ Reactions to Overpackaging in the Food Sector," Journal of Business Ethics, Springer, vol. 135(4), pages 683-698, June.
  28. Rahman, Mahabubur, 2023. "The virtuous circle between green product innovation and performance: The role of financial constraint and corporate brand," Journal of Business Research, Elsevier, vol. 154(C).
  29. Warat Winit & Erboon Ekasingh & Jomjai Sampet, 2023. "How Disclosure Types of Sustainability Performance Impact Consumers’ Relationship Quality and Firm Reputation," Sustainability, MDPI, vol. 15(1), pages 1-18, January.
  30. L. Ende & M.-A. Reinhard & L. Göritz, 2023. "Detecting Greenwashing! The Influence of Product Colour and Product Price on Consumers’ Detection Accuracy of Faked Bio-fashion," Journal of Consumer Policy, Springer, vol. 46(2), pages 155-189, June.
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