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Mobile Targeting Using Customer Trajectory Patterns

Citations

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Cited by:

  1. Kimia Keshanian & Narayan Ramasubbu & Kaushik Dutta, 2023. "Mobile advertisement campaigns for boosting in‐store visits: A design framework and case study," Production and Operations Management, Production and Operations Management Society, vol. 32(8), pages 2438-2454, August.
  2. Chenshuo Sun & Panagiotis Adamopoulos & Anindya Ghose & Xueming Luo, 2022. "Predicting Stages in Omnichannel Path to Purchase: A Deep Learning Model," Information Systems Research, INFORMS, vol. 33(2), pages 429-445, June.
  3. Wencui Han & Xunyi Wang & Mehmet Eren Ahsen & Sunil Wattal, 2022. "The Societal Impact of Sharing Economy Platform Self-Regulations—An Empirical Investigation," Information Systems Research, INFORMS, vol. 33(4), pages 1303-1323, December.
  4. Lindo, Jason M. & Pineda-Torres, Mayra, 2021. "New Evidence on the Effects of Mandatory Waiting Periods for Abortion," Journal of Health Economics, Elsevier, vol. 80(C).
  5. Vakeel, Khadija Ali & Fudurić, Morana & Viswanathan, Vijay & Sakashita, Mototaka, 2023. "Sustaining shopping momentum in retail malls using real-time messaging," Journal of Retailing, Elsevier, vol. 99(1), pages 102-114.
  6. Xingyue Zhang & Yuliang Yao, 2020. "How Much is Too Much? The Effect of Offline Call Intensity on Online Purchase of Digital Services," Production and Operations Management, Production and Operations Management Society, vol. 29(3), pages 509-525, March.
  7. Cloarec, Julien, 2020. "The personalization–privacy paradox in the attention economy," Technological Forecasting and Social Change, Elsevier, vol. 161(C).
  8. Tong Wang & Cheng He & Fujie Jin & Yu Jeffrey Hu, 2022. "Evaluating the Effectiveness of Marketing Campaigns for Malls Using a Novel Interpretable Machine Learning Model," Information Systems Research, INFORMS, vol. 33(2), pages 659-677, June.
  9. Sparacino, Daniele, 2019. "Funktionsweise und Möglichkeiten von Google Shopping mit einem Fokus auf Showcase Ads," Working Papers for Marketing & Management 42, Offenburg University, Department of Media and Information.
  10. Wu, Cheng-Lung & Ma, Ngai Ki, 2022. "The impact of customised mobile marketing on passenger shopping behaviour in the airport terminal," Journal of Retailing and Consumer Services, Elsevier, vol. 66(C).
  11. Avi Goldfarb & Catherine Tucker, 2020. "Which Retail Outlets Generate the Most Physical Interactions?," NBER Working Papers 27042, National Bureau of Economic Research, Inc.
  12. Xingyue (Luna) Zhang & Ruomeng Cui & Oliver Yao, 2023. "The version effect of apps and operating systems in mobile commerce," Production and Operations Management, Production and Operations Management Society, vol. 32(2), pages 637-654, February.
  13. Zhang, Hongchao & Yu, Yu & Qin, Yinggao, 2023. "The effects of constrained mobile coupons in the mobile channel," Journal of Retailing and Consumer Services, Elsevier, vol. 75(C).
  14. Yi‐Jen (Ian) Ho & Siyuan Liu & Jingchuan Pu & Dian Zhang, 2022. "Is it all about you or your driving? Designing IoT‐enabled risk assessments," Production and Operations Management, Production and Operations Management Society, vol. 31(11), pages 4205-4222, November.
  15. Darvasi, Gábor & Spann, Martin & Zubcsek, Peter Pal, 2024. "How observation of other shoppers increases the in-store use of mobile technology," Journal of Retailing and Consumer Services, Elsevier, vol. 77(C).
  16. David A. Schweidel & Yakov Bart & J. Jeffrey Inman & Andrew T. Stephen & Barak Libai & Michelle Andrews & Ana Babić Rosario & Inyoung Chae & Zoey Chen & Daniella Kupor & Chiara Longoni & Felipe Thomaz, 2022. "How consumer digital signals are reshaping the customer journey," Journal of the Academy of Marketing Science, Springer, vol. 50(6), pages 1257-1276, November.
  17. Gene Moo Lee & Shu He & Joowon Lee & Andrew B. Whinston, 2020. "Matching Mobile Applications for Cross-Promotion," Information Systems Research, INFORMS, vol. 31(3), pages 865-891, September.
  18. Hsing Kenneth Cheng & D. Daniel Sokol & Xinyu Zang, 2024. "The rise of empirical online platform research in the new millennium," Journal of Economics & Management Strategy, Wiley Blackwell, vol. 33(2), pages 416-451, March.
  19. Hao Zhang & Mingzheng Wang, 2024. "Tapping vs. Scrolling: Effects of Different Content Acquisition Modes on Content Consumption," Information Systems Frontiers, Springer, vol. 26(5), pages 1835-1855, October.
  20. Christian Bartelheimer & C. Ingo Berendes & Philipp zur Heiden & Daniel Beverungen, 2022. "Designing Digital Actor Engagement Platforms for Local High Streets: An Action Design Research Study," Working Papers Dissertations 101, Paderborn University, Faculty of Business Administration and Economics.
  21. Stefan F. Bernritter & Paul E. Ketelaar & Francesca Sotgiu, 2021. "Behaviorally targeted location-based mobile marketing," Journal of the Academy of Marketing Science, Springer, vol. 49(4), pages 677-702, July.
  22. Bies, Suzanne M.T.A. & Bronnenberg, Bart J. & Gijsbrechts, Els, 2021. "How push messaging impacts consumer spending and reward redemption in store-loyalty programs," International Journal of Research in Marketing, Elsevier, vol. 38(4), pages 877-899.
  23. Anindya Ghose & Hyeokkoo Eric Kwon & Dongwon Lee & Wonseok Oh, 2019. "Seizing the Commuting Moment: Contextual Targeting Based on Mobile Transportation Apps," Service Science, INFORMS, vol. 30(1), pages 154-174, March.
  24. K. Sudhir & Seung Yoon Lee & Subroto Roy, 2021. "Lookalike Targeting on Others' Journeys: Brand Versus Performance Marketing," Cowles Foundation Discussion Papers 2302R, Cowles Foundation for Research in Economics, Yale University, revised Jun 2022.
  25. Wan, Qin & Yang, Shilei & Shi, Victor & Qiu, Martin, 2021. "Optimal strategies of mobile targeting promotion under competition," International Journal of Production Economics, Elsevier, vol. 237(C).
  26. Akira Matsui & Daisuke Moriwaki, 2022. "Online-to-offline advertisements as field experiments," The Japanese Economic Review, Springer, vol. 73(1), pages 211-242, January.
  27. Ding, Long & Liu, Peng & Hu, Sen, 2023. "Geo-Fencing or Geo-Conquesting? a strategic analysis of Location-Based coupon under different market structures," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 174(C).
  28. K. Sudhir & Seung Yoon Lee & Subroto Roy, 2021. "Lookalike Targeting on Others' Journeys: Brand Versus Performance Marketing," Cowles Foundation Discussion Papers 2302, Cowles Foundation for Research in Economics, Yale University.
  29. Yingjie Zhang & Beibei Li & Ramayya Krishnan, 2020. "Learning Individual Behavior Using Sensor Data: The Case of Global Positioning System Traces and Taxi Drivers," Information Systems Research, INFORMS, vol. 31(4), pages 1301-1321, December.
  30. Anindya Ghose & Heeseung Andrew Lee & Wonseok Oh & Yoonseock Son, 2024. "Leveraging the Digital Tracing Alert in Virus Fight: The Impact of COVID-19 Cell Broadcast on Population Movement," Information Systems Research, INFORMS, vol. 35(2), pages 570-589, June.
  31. Wujin Chu & Jaewoo Joo, 2024. "Targeting effectiveness of mobile coupons: from exposure to purchase," Journal of Marketing Analytics, Palgrave Macmillan, vol. 12(2), pages 342-354, June.
  32. Meghanath Macha & Natasha Zhang Foutz & Beibei Li & Anindya Ghose, 2024. "Personalized Privacy Preservation in Consumer Mobile Trajectories," Information Systems Research, INFORMS, vol. 35(1), pages 249-271, March.
  33. Juliza Mohamad Arif & Mohd Faizal Ab Razak & Suryanti Awang & Sharfah Ratibah Tuan Mat & Nor Syahidatul Nadiah Ismail & Ahmad Firdaus, 2021. "A static analysis approach for Android permission-based malware detection systems," PLOS ONE, Public Library of Science, vol. 16(9), pages 1-23, September.
  34. Christian Bartelheimer, Ingo Berendes, Philipp zur Heiden, Daniel Beverungen, 2021. "Designing Digital Actor Engagement Platforms for Local High Streets: An Action Design Research Study," Working Papers Dissertations 80, Paderborn University, Faculty of Business Administration and Economics.
  35. Yan Leng & Xiaowen Dong & Esteban Moro & Alex Pentland, 2024. "Long-Range Social Influence in Phone Communication Networks on Offline Adoption Decisions," Information Systems Research, INFORMS, vol. 35(1), pages 318-338, March.
  36. Ryo Kato & Takahiro Hoshino & Daisuke Moriwaki & Shintaro Okazaki, 2022. "Mobile Targeting: Exploring the Role of Area Familiarity, Store Knowledge, and Promotional Incentives," Discussion Paper Series DP2022-10, Research Institute for Economics & Business Administration, Kobe University.
  37. Øystein Daljord & Carl F. Mela & Jason M. T. Roos & Jim Sprigg & Song Yao, 2023. "The Design and Targeting of Compliance Promotions," Marketing Science, INFORMS, vol. 42(5), pages 866-891, September.
  38. Bies, Suzanne, 2022. "Examining the effectiveness of activation techniques on consumer behavior in temporary loyalty programs," Other publications TiSEM ade86df3-4846-4318-938f-a, Tilburg University, School of Economics and Management.
  39. Huang, Rui & Huang, Minxue & Zhao, Jing & Liu, Yuan, 2024. "Absence makes the heart grow fonder: The interactive effect of crowding information and spatial distance on consumers’ patronage intention," Journal of Business Research, Elsevier, vol. 176(C).
  40. Anubhav Mishra & Anuja Shukla, 2023. "Gyan Fresh: Digital Transformation of Dairy Business with Resilience and Technology Innovation," FIIB Business Review, , vol. 12(1), pages 20-30, March.
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