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Celebrity Endorsements, Firm Value, and Reputation Risk: Evidence from the Tiger Woods Scandal

Citations

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Cited by:

  1. Saridakis, Charalampos & Katsikeas, Constantine S. & Angelidou, Sofia & Oikonomidou, Maria & Pratikakis, Polyvios, 2023. "Mining Twitter lists to extract brand-related associative information for celebrity endorsement," European Journal of Operational Research, Elsevier, vol. 311(1), pages 316-332.
  2. Sudheer Chava & Kershen Huang & Shane A. Johnson, 2018. "The Dynamics of Borrower Reputation Following Financial Misreporting," Management Science, INFORMS, vol. 64(10), pages 4775-4797, October.
  3. Florian Barth & Christian Eckert & Nadine Gatzert & Hendrik Scholz, 2022. "Spillover Effects from the Volkswagen Emissions Scandal: An Analysis of Stock and Corporate Bond Markets," Schmalenbach Journal of Business Research, Springer, vol. 74(1), pages 37-76, March.
  4. Vanitha Swaminathan & Sayan Gupta & Kevin Lane Keller & Donald Lehmann, 2022. "Brand actions and financial consequences: a review of key findings and directions for future research," Journal of the Academy of Marketing Science, Springer, vol. 50(4), pages 639-664, July.
  5. Joseph W. Chang, 2017. "To sponsor or not to sponsor: Transgressions are unequally detrimental," Journal of Global Scholars of Marketing Science, Taylor & Francis Journals, vol. 27(3), pages 209-225, July.
  6. Imran Bashir Dar & Muhammad Bashir Khan & Abdul Zahid Khan & Bahaudin G. Mujtaba, 2021. "A qualitative analysis of the marketing analytics literature: where would ethical issues and legality rank?," Journal of Marketing Analytics, Palgrave Macmillan, vol. 9(3), pages 242-261, September.
  7. Bryson, Alex & Frick, Bernd & Simmons, Rob, 2015. "Sports Economics: It May be Fun but What's the Point?," National Institute Economic Review, National Institute of Economic and Social Research, vol. 232, pages 1-3, May.
  8. Saim Kashmiri & Cameron Duncan Nicol & Liwu Hsu, 2017. "Birds of a feather: intra-industry spillover of the Target customer data breach and the shielding role of IT, marketing, and CSR," Journal of the Academy of Marketing Science, Springer, vol. 45(2), pages 208-228, March.
  9. Chang Joseph W., 2017. "Moral character effects in endorser perception," Management & Marketing, Sciendo, vol. 12(2), pages 171-188, June.
  10. Gaustad, Tarje & Utgård, Jakob & Fitzsimons, Gavan J., 2020. "When accidents are good for a brand," Journal of Business Research, Elsevier, vol. 107(C), pages 153-161.
  11. Hasan, Iftekhar & Noth, Felix & Tonzer, Lena, 2019. "Thou shalt not bear false witness against your customers: Cultural norms and the Volkswagen scandal," IWH Discussion Papers 21/2019, Halle Institute for Economic Research (IWH).
  12. Fang, Xiang & Wang, Xiaoyu & Shao, Yingying & Banerjee, Pramit, 2024. "Examining the effect of a firm’s product recall on financial values of its competitors," Journal of Business Research, Elsevier, vol. 176(C).
  13. Alexandra Moura & Carlos Oliveira, 2024. "Reputation risk mitigation in investment strategies," Working Papers REM 2024/0309, ISEG - Lisbon School of Economics and Management, REM, Universidade de Lisboa.
  14. Min, Jungwon, 2019. "No pain, yet gain?: Learning from vicarious crises in an international context," Journal of Business Research, Elsevier, vol. 97(C), pages 227-234.
  15. Steffen Hundt & Andreas Horsch, 2019. "Sponsorship of the FIFA world cup, shareholder wealth, and the impact of corruption," Applied Economics, Taylor & Francis Journals, vol. 51(23), pages 2468-2491, May.
  16. Edeling, Alexander & Srinivasan, Shuba & Hanssens, Dominique M., 2021. "The marketing–finance interface: A new integrative review of metrics, methods, and findings and an agenda for future research," International Journal of Research in Marketing, Elsevier, vol. 38(4), pages 857-876.
  17. Hasan, Iftekhar & Noth, Felix & Tonzer, Lena, 2023. "Cultural norms and corporate fraud: Evidence from the Volkswagen scandal," Journal of Corporate Finance, Elsevier, vol. 82(C).
  18. Junzhou Zhang & Lei Huang, 2018. "Loss or gain? The impact of Chinese local celebrity endorser scandal on the global market value of the endorsed brands," Journal of Marketing Analytics, Palgrave Macmillan, vol. 6(1), pages 27-39, March.
  19. Eshghi, Kamran, 2022. "Are sports sponsorship announcements good news for shareholders? A meta-analysis," International Journal of Research in Marketing, Elsevier, vol. 39(1), pages 268-287.
  20. Ali Besharat & Kimberly A. Whitler & Saim Kashmiri, 2024. "When CEO Pay Becomes a Brand Problem," Journal of Business Ethics, Springer, vol. 190(4), pages 941-973, April.
  21. Qi Ge & Ting Li, 2022. "Corporate social responsibility and shareholder wealth: New insights from information spillovers," The Financial Review, Eastern Finance Association, vol. 57(1), pages 179-203, February.
  22. Vijay S. Sampath & Arthur J. O’Connor & Calvester Legister, 2022. "Moral leadership and investor attention: An empirical assessment of the potus’s tweets on firms’ market returns," Review of Quantitative Finance and Accounting, Springer, vol. 58(3), pages 881-910, April.
  23. Gatzert, Nadine, 2015. "The impact of corporate reputation and reputation damaging events on financial performance: Empirical evidence from the literature," European Management Journal, Elsevier, vol. 33(6), pages 485-499.
  24. David Pastoriza & Jean-François Plante & Nadjib Lakhlef, 2021. "Are Foreigners at Disadvantage in a Global Labor Market?," Journal of Sports Economics, , vol. 22(6), pages 615-638, August.
  25. Stefan J. Hock & Sascha Raithel, 2020. "Managing Negative Celebrity Endorser Publicity: How Announcements of Firm (Non)Responses Affect Stock Returns," Management Science, INFORMS, vol. 66(3), pages 1473-1495, March.
  26. Kevin YC Chung & Timothy P. Derdenger & Kannan Srinivasan, 2013. "Economic Value of Celebrity Endorsements: Tiger Woods' Impact on Sales of Nike Golf Balls," Marketing Science, INFORMS, vol. 32(2), pages 271-293, March.
  27. Chang, Jung-Hua & Chen, Jyun-Yu, 2022. "Let the sports endorser speak: Combination of endorser type, color, and copy," Journal of Business Research, Elsevier, vol. 144(C), pages 939-950.
  28. Confente, Ilenia & Siciliano, Giorgia Giusi & Gaudenzi, Barbara & Eickhoff, Matthias, 2019. "Effects of data breaches from user-generated content: A corporate reputation analysis," European Management Journal, Elsevier, vol. 37(4), pages 492-504.
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