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Product Differentiation and Commonality in Design: Balancing Revenue and Cost Drivers

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Cited by:

  1. Wong, Hartanto & Kim, Kilsun & Chhajed, Dilip, 2021. "Reducing channel inefficiency in product line design," International Journal of Production Economics, Elsevier, vol. 232(C).
  2. Kristina Brecko, 2023. "New Features Free of Charge? Intertemporal Product Versions and Pricing in the Software Market," Marketing Science, INFORMS, vol. 42(1), pages 61-86, January.
  3. Antonio Moreno & Christian Terwiesch, 2017. "The Effects of Product Line Breadth: Evidence from the Automotive Industry," Marketing Science, INFORMS, vol. 36(2), pages 254-271, March.
  4. Li, Zhaolin & Ryan, Jennifer K. & Sun, Daewon, 2015. "Multi-attribute procurement contracts," International Journal of Production Economics, Elsevier, vol. 159(C), pages 137-146.
  5. Meng Li & Suresh P. Sethi & Jun Zhang, 2016. "Competing with bandit supply chains," Annals of Operations Research, Springer, vol. 240(2), pages 617-640, May.
  6. Van den Broeke, Maud M. & Boute, Robert N. & Van Mieghem, Jan A., 2018. "Platform flexibility strategies: R&D investment versus production customization tradeoff," European Journal of Operational Research, Elsevier, vol. 270(2), pages 475-486.
  7. Xue Bai & Sudip Bhattacharjee & Fidan Boylu & Ram Gopal, 2015. "Growth Projections and Assortment Planning of Commodity Products Across Multiple Stores: A Data Mining and Optimization Approach," INFORMS Journal on Computing, INFORMS, vol. 27(4), pages 619-635, November.
  8. Kilsun Kim & Dilip Chhajed & Yunchuan Liu, 2013. "Can Commonality Relieve Cannibalization in Product Line Design?," Marketing Science, INFORMS, vol. 32(3), pages 510-521, May.
  9. Linder, Christian, 2019. "Customer orientation and operations: The role of manufacturing capabilities in small- and medium-sized enterprises," International Journal of Production Economics, Elsevier, vol. 216(C), pages 105-117.
  10. José A. Novo‐Peteiro, 2023. "Product design with attribute dependence," Manchester School, University of Manchester, vol. 91(4), pages 361-385, July.
  11. Jalali, Hamed & Van den Broeke, Maud & Van Nieuwenhuyse, Inneke, 2022. "Platform and product design for markets with quality and feature sensitive customers," International Journal of Production Economics, Elsevier, vol. 244(C).
  12. Israelsen, Poul & Jørgensen, Brian, 2011. "Decentralizing decision making in modularization strategies: Overcoming barriers from dysfunctional accounting systems," International Journal of Production Economics, Elsevier, vol. 131(2), pages 453-462, June.
  13. Brun, Alessandro & Capra, Eugenio & Miragliotta, Giovanni, 2009. "VRP revisited: The impact of behavioural costs in balancing standardisation and variety," International Journal of Production Economics, Elsevier, vol. 117(1), pages 16-29, January.
  14. Hans Sebastian Heese & Jayashankar M. Swaminathan, 2006. "Product Line Design with Component Commonality and Cost-Reduction Effort," Manufacturing & Service Operations Management, INFORMS, vol. 8(2), pages 206-219, May.
  15. Tian, Fang & Sošić, Greys & Debo, Laurens, 2020. "Stable recycling networks under the Extended Producer Responsibility," European Journal of Operational Research, Elsevier, vol. 287(3), pages 989-1002.
  16. Scott A. Shane & Karl T. Ulrich, 2004. "50th Anniversary Article: Technological Innovation, Product Development, and Entrepreneurship in Management Science," Management Science, INFORMS, vol. 50(2), pages 133-144, February.
  17. Mallik, Suman & Chhajed, Dilip, 2002. "Optimal Temporal Product Introduction Strategies under Valuation Changes and Learning," Working Papers 02-0126, University of Illinois at Urbana-Champaign, College of Business.
  18. Johnson, Michael D. & Kirchain, Randolph E., 2009. "Quantifying the effects of product family decisions on material selection: A process-based costing approach," International Journal of Production Economics, Elsevier, vol. 120(2), pages 653-668, August.
  19. N. Bora Keskin & John R. Birge, 2019. "Dynamic Selling Mechanisms for Product Differentiation and Learning," Operations Research, INFORMS, vol. 67(4), pages 1069-1089, July.
  20. Pun, Hubert, 2014. "Supplier selection of a critical component when the production process can be improved," International Journal of Production Economics, Elsevier, vol. 154(C), pages 127-135.
  21. Jammernegg, Werner & Reiner, Gerald, 2007. "Performance improvement of supply chain processes by coordinated inventory and capacity management," International Journal of Production Economics, Elsevier, vol. 108(1-2), pages 183-190, July.
  22. Sarangi, Subrat & Chakraborty, Abhishek & Triantis, Konstantinos P., 2021. "Multimarket competition effects on product line decisions – A multi-objective decision model in fast moving consumer goods industry," Journal of Business Research, Elsevier, vol. 133(C), pages 388-398.
  23. Akhilesh Bajaj & Sunder Kekre & Kannan Srinivasan, 2004. "Managing NPD: Cost and Schedule Performance in Design and Manufacturing," Management Science, INFORMS, vol. 50(4), pages 527-536, April.
  24. Yuting Chen & Rong Zhang & Bin Liu, 2017. "Joint Decisions on Production and Pricing with Strategic Consumers for Green Crowdfunding Products," IJERPH, MDPI, vol. 14(9), pages 1-18, September.
  25. Wallace J. Hopp & Xiaowei Xu, 2005. "Product Line Selection and Pricing with Modularity in Design," Manufacturing & Service Operations Management, INFORMS, vol. 7(3), pages 172-187, August.
  26. Ashutosh Singh & Shashank Gupta & Mohammad Asjad & Piyush Gupta, 2017. "Reconfigurable manufacturing systems: journey and the road ahead," International Journal of System Assurance Engineering and Management, Springer;The Society for Reliability, Engineering Quality and Operations Management (SREQOM),India, and Division of Operation and Maintenance, Lulea University of Technology, Sweden, vol. 8(2), pages 1849-1857, November.
  27. Zhang, Yu & Huang, Min & Tian, Lin & Cai, Gangshu George & Jin, Delong & Fan, Zhiping, 2023. "Manufacturer’s product line selling strategy and add-on policy in product sharing," European Journal of Operational Research, Elsevier, vol. 308(3), pages 1332-1343.
  28. Sergio Chayet & Panos Kouvelis & Dennis Z. Yu, 2011. "Product Variety and Capacity Investments in Congested Production Systems," Manufacturing & Service Operations Management, INFORMS, vol. 13(3), pages 390-403, July.
  29. Lacourbe, Paul, 2012. "A model of product line design and introduction sequence with reservation utility," European Journal of Operational Research, Elsevier, vol. 220(2), pages 338-348.
  30. Serguei Netessine & Terry A. Taylor, 2007. "Product Line Design and Production Technology," Marketing Science, INFORMS, vol. 26(1), pages 101-117, 01-02.
  31. Liang Guo & Juanjuan Zhang, 2012. "Consumer Deliberation and Product Line Design," Marketing Science, INFORMS, vol. 31(6), pages 995-1007, November.
  32. MIURA, Sayako & 三浦, 紗綾子, 2014. "Component Sharing Across Product Categories Leads to Functional Diversification: Evidence from the Japanese Digital Products Market," Working Paper Series 188, Center for Japanese Business Studies (HJBS), Graduate School of Commerce and Management Hitotsubashi University.
  33. Kutsal Doğan & Yonghua Ji & Vijay S. Mookerjee & Suresh Radhakrishnan, 2011. "Managing the Versions of a Software Product Under Variable and Endogenous Demand," Information Systems Research, INFORMS, vol. 22(1), pages 5-21, March.
  34. Carolyn D. Egelman & Dennis Epple & Linda Argote & Erica R. H. Fuchs, 2017. "Learning by Doing in Multiproduct Manufacturing: Variety, Customizations, and Overlapping Product Generations," Management Science, INFORMS, vol. 63(2), pages 405-423, February.
  35. Xiaoqin Wen & Chenhanzhi Wang, 2022. "Optimal-Quality Choice and Committed Delivery Time in Build-To-Order Supply Chain," Sustainability, MDPI, vol. 14(18), pages 1-20, September.
  36. Gunasekaran, Angappa & Ngai, Eric W.T., 2009. "Modeling and analysis of build-to-order supply chains," European Journal of Operational Research, Elsevier, vol. 195(2), pages 319-334, June.
  37. Palsule-Desai, Omkar D. & Tirupati, Devanath & Shah, Janat, 2015. "Product line design and positioning using add-on services," International Journal of Production Economics, Elsevier, vol. 163(C), pages 16-33.
  38. Ying Rong & Ying‐Ju Chen & Zuo‐Jun Max Shen, 2015. "The impact of demand uncertainty on product line design under endogenous substitution," Naval Research Logistics (NRL), John Wiley & Sons, vol. 62(2), pages 143-157, March.
  39. Kai-Lung Hui, 2004. "Product Variety Under Brand Influence: An Empirical Investigation of Personal Computer Demand," Management Science, INFORMS, vol. 50(5), pages 686-700, May.
  40. Guenther, Miriam & Guenther, Peter, 2021. "The complex firm financial effects of customer satisfaction improvements," International Journal of Research in Marketing, Elsevier, vol. 38(3), pages 639-662.
  41. Fernando Bernstein & A. Gürhan Kök & Lei Xie, 2011. "The Role of Component Commonality in Product Assortment Decisions," Manufacturing & Service Operations Management, INFORMS, vol. 13(2), pages 261-270, August.
  42. Preyas S. Desai, 2001. "Quality Segmentation in Spatial Markets: When Does Cannibalization Affect Product Line Design?," Marketing Science, INFORMS, vol. 20(3), pages 265-283, August.
  43. Joon-Seok Kim & Saif Benjaafar, 2002. "On the Benefits of Inventory-Pooling in Production-Inventory Systems," Manufacturing & Service Operations Management, INFORMS, vol. 4(1), pages 12-16.
  44. Trentin, Alessio & Forza, Cipriano & Perin, Elisa, 2015. "Embeddedness and path dependence of organizational capabilities for mass customization and green management: A longitudinal case study in the machinery industry," International Journal of Production Economics, Elsevier, vol. 169(C), pages 253-276.
  45. Tao Lu & Ying-Ju Chen & Jan C. Fransoo & Chung-Yee Lee, 2020. "Shipping to Heterogeneous Customers with Competing Carriers," Manufacturing & Service Operations Management, INFORMS, vol. 22(4), pages 850-867, July.
  46. Kamalini Ramdas & Taylor Randall, 2008. "Does Component Sharing Help or Hurt Reliability? An Empirical Study in the Automotive Industry," Management Science, INFORMS, vol. 54(5), pages 922-938, May.
  47. Kamalini Ramdas & Marshall Fisher & Karl Ulrich, 2003. "Managing Variety for Assembled Products: Modeling Component Systems Sharing," Manufacturing & Service Operations Management, INFORMS, vol. 5(2), pages 142-156, November.
  48. Tang, Yuanzhao & Perera, Sandun C. & Cao, Qingning & Ji, Xiang, 2023. "Supplier versus platform bundling: Optimal strategies under agency selling," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 179(C).
  49. Liu, Zhi & Li, Kevin W. & Li, Bang-Yi & Huang, Jun & Tang, Juan, 2019. "Impact of product-design strategies on the operations of a closed-loop supply chain," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 124(C), pages 75-91.
  50. Shanshan Guo & H. Sebastian Heese, 2017. "Product variety and distribution channel structure," International Journal of Production Research, Taylor & Francis Journals, vol. 55(12), pages 3392-3410, June.
  51. Droge, Cornelia & Vickery, Shawnee K. & Jacobs, Mark A., 2012. "Does supply chain integration mediate the relationships between product/process strategy and service performance? An empirical study," International Journal of Production Economics, Elsevier, vol. 137(2), pages 250-262.
  52. Umpfenbach, Edward Lawrence & Dalkiran, Evrim & Chinnam, Ratna Babu & Murat, Alper Ekrem, 2018. "Promoting sustainability of automotive products through strategic assortment planning," European Journal of Operational Research, Elsevier, vol. 269(1), pages 272-285.
  53. Jonnalagedda, Sreelata & Saranga, Haritha, 2017. "Commonality decisions when designing for multiple markets," European Journal of Operational Research, Elsevier, vol. 258(3), pages 902-911.
  54. V. Krishnan & W. Zhu, 2006. "Designing a Family of Development-Intensive Products," Management Science, INFORMS, vol. 52(6), pages 813-825, June.
  55. Gangshu (George) Cai & Yue Dai & Sean X. Zhou, 2012. "Exclusive Channels and Revenue Sharing in a Complementary Goods Market," Marketing Science, INFORMS, vol. 31(1), pages 172-187, January.
  56. Wang, Sujuan & Hu, Qiying & Liu, Weiqi, 2017. "Price and quality-based competition and channel structure with consumer loyalty," European Journal of Operational Research, Elsevier, vol. 262(2), pages 563-574.
  57. Siddharth Bhattacharya & Jing Gong & Sunil Wattal, 2022. "Competitive Poaching in Search Advertising: Two Randomized Field Experiments," Information Systems Research, INFORMS, vol. 33(2), pages 599-619, June.
  58. Kartik Kalaignanam & Tarun Kushwaha & Anand Nair, 2017. "The Product Quality Impact of Aligning Buyer-Supplier Network Structure and Product Architecture: an Empirical Investigation in the Automobile Industry," Customer Needs and Solutions, Springer;Institute for Sustainable Innovation and Growth (iSIG), vol. 4(1), pages 1-17, September.
  59. Bing Jing, 2016. "Lowering Customer Evaluation Costs, Product Differentiation, and Price Competition," Marketing Science, INFORMS, vol. 35(1), pages 113-127, January.
  60. Wong, Hartanto & Lesmono, Dharma, 2013. "On the evaluation of product customization strategies in a vertically differentiated market," International Journal of Production Economics, Elsevier, vol. 144(1), pages 105-117.
  61. Jan A. Van Mieghem, 2004. "Note--Commonality Strategies: Value Drivers and Equivalence with Flexible Capacity and Inventory Substitution," Management Science, INFORMS, vol. 50(3), pages 419-424, March.
  62. Alfakhri, Demah & Harness, D. & Nicholson, John & Harness, Tina, 2018. "The role of aesthetics and design in hotelscape: A phenomenological investigation of cosmopolitan consumers," Journal of Business Research, Elsevier, vol. 85(C), pages 523-531.
  63. Arghya Ghosh & Hodaka Morita, 2006. "Platform Sharing in a Differentiated Duopoly," Journal of Economics & Management Strategy, Wiley Blackwell, vol. 15(2), pages 397-429, June.
  64. Vilches-Montero, Sonia & Nik Hashim, Nik Mohd Hazrul & Pandit, Ameet & Bravo-Olavarria, Renzo, 2018. "Using the senses to evaluate aesthetic products at the point of sale: The moderating role of consumers’ goals," Journal of Retailing and Consumer Services, Elsevier, vol. 40(C), pages 82-90.
  65. Wong, Hartanto & Lesmono, Dharma & Chhajed, Dilip & Kim, Kilsun, 2019. "On the evaluation of commonality strategy in product line design: The effect of valuation change and distribution channel structure," Omega, Elsevier, vol. 83(C), pages 14-25.
  66. Hans Sebastian Heese, 2010. "Competing with channel partners: Supply chain conflict when retailers introduce store brands," Naval Research Logistics (NRL), John Wiley & Sons, vol. 57(5), pages 441-459, August.
  67. Wenyuan Wang & Daniel Y. Mo & Yue Wang & Mitchell M. Tseng, 2019. "Assessing the cost structure of component reuse in a product family for remanufacturing," Journal of Intelligent Manufacturing, Springer, vol. 30(2), pages 575-587, February.
  68. Jans, Raf & Degraeve, Zeger & Schepens, Luc, 2008. "Analysis of an industrial component commonality problem," European Journal of Operational Research, Elsevier, vol. 186(2), pages 801-811, April.
  69. Karthik Ramachandran & V. Krishnan, 2008. "Design Architecture and Introduction Timing for Rapidly Improving Industrial Products," Manufacturing & Service Operations Management, INFORMS, vol. 10(1), pages 149-171, December.
  70. Jiayu Shen, 2024. "A Green Supply Chain with Sales Effort under a Cost-Sharing Contract," Mathematics, MDPI, vol. 12(10), pages 1-23, May.
  71. Zijun (June) Shi & Kaifu Zhang & Kannan Srinivasan, 2019. "Freemium as an Optimal Strategy for Market Dominant Firms," Marketing Science, INFORMS, vol. 38(1), pages 150-169, January.
  72. Cao, Qingning & Geng, Xianjun & Zhang, Jun, 2015. "Strategic Role of Retailer Bundling in a Distribution Channel," Journal of Retailing, Elsevier, vol. 91(1), pages 50-67.
  73. Vish Krishnan & Karthik Ramachandran, 2011. "Integrated Product Architecture and Pricing for Managing Sequential Innovation," Management Science, INFORMS, vol. 57(11), pages 2040-2053, November.
  74. Mallik, Suman & Chhajed, Dilip, 2006. "Optimal temporal product introduction strategies under valuation changes and learning," European Journal of Operational Research, Elsevier, vol. 172(2), pages 430-452, July.
  75. Menezes, Mozart B.C. & Ruiz-Hernández, Diego & Guimaraes, Renato, 2016. "The component commonality problem in a real multidimensional space: An algorithmic approach," European Journal of Operational Research, Elsevier, vol. 249(1), pages 105-116.
  76. Suryakant, & Tyagi, Satish, 2015. "Optimization of a platform configuration with generational changes," International Journal of Production Economics, Elsevier, vol. 169(C), pages 299-309.
  77. Jing-Sheng Song & Yao Zhao, 2009. "The Value of Component Commonality in a Dynamic Inventory System with Lead Times," Manufacturing & Service Operations Management, INFORMS, vol. 11(3), pages 493-508, March.
  78. Yogesh V. Joshi & David J. Reibstein & Z. John Zhang, 2016. "Turf Wars: Product Line Strategies in Competitive Markets," Marketing Science, INFORMS, vol. 35(1), pages 128-141, January.
  79. Eva Labro, 2004. "The Cost Effects of Component Commonality: A Literature Review Through a Management-Accounting Lens," Manufacturing & Service Operations Management, INFORMS, vol. 6(4), pages 358-367, June.
  80. Chengxiao Feng & Zongjun Wang & Zhenyu Jiang, 2017. "Retailer’s Procurement Strategy under Endogenous Supply Stability," Sustainability, MDPI, vol. 9(12), pages 1-18, December.
  81. Hua, Zhongsheng & Zhang, Xuemei & Xu, Xiaoyan, 2011. "Product design strategies in a manufacturer-retailer distribution channel," Omega, Elsevier, vol. 39(1), pages 23-32, January.
  82. Vié, Marie-Sklaerder & Zufferey, Nicolas & Cordeau, Jean-François, 2019. "Solving the Wire-Harness Design Problem at a European car manufacturer," European Journal of Operational Research, Elsevier, vol. 272(2), pages 712-724.
  83. Arda Yenipazarli & Asoo J. Vakharia, 2017. "Green, greener or brown: choosing the right color of the product," Annals of Operations Research, Springer, vol. 250(2), pages 537-567, March.
  84. Jost, Peter-J. & Süsser, Theresa, 2020. "Company-customer interaction in mass customization," International Journal of Production Economics, Elsevier, vol. 220(C).
  85. Carolyn D. Egelman & Dennis Epple & Linda Argote & Erica R.H. Fuchs, 2013. "Learning by Doing in a Multi-Product Manufacturing Environment: Product Variety, Customizations, and Overlapping Product Generations," NBER Working Papers 19674, National Bureau of Economic Research, Inc.
  86. Kumar, Nanda & Radhakrishnan, Suresh & Rao, Ram C., 2010. "Private Label Vendor Selection in a Supply Chain: Quality and Clientele Effects," Journal of Retailing, Elsevier, vol. 86(2), pages 148-158.
  87. Wei He & Lan Liang & Kai Wang, 2020. "Economic and Environmental Implications of Quality Choice under Remanufacturing Outsourcing," Sustainability, MDPI, vol. 12(3), pages 1-18, January.
  88. Jain, Aditya & Bala, Ram, 2018. "Differentiated or integrated: Capacity and service level choice for differentiated products," European Journal of Operational Research, Elsevier, vol. 266(3), pages 1025-1037.
  89. Soo-Haeng Cho & Kevin F. McCardle, 2009. "The Adoption of Multiple Dependent Technologies," Operations Research, INFORMS, vol. 57(1), pages 157-169, February.
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