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The Benefit of Uniform Price for Branded Variants

Citations

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Cited by:

  1. Liang Guo, 2020. "Anticipatory Consumptions," Management Science, INFORMS, vol. 66(8), pages 3717-3734, August.
  2. Krista J. Li & Sanjay Jain, 2016. "Behavior-Based Pricing: An Analysis of the Impact of Peer-Induced Fairness," Management Science, INFORMS, vol. 62(9), pages 2705-2721, September.
  3. Byung Cho Kim & So Eun Park & Detmar W. Straub, 2022. "Pay-What-You-Want Pricing in the Digital Product Marketplace: A Feasible Alternative to Piracy Prevention?," Information Systems Research, INFORMS, vol. 33(3), pages 784-793, September.
  4. Zhen, Xueping & Xu, Shuangshuang, 2022. "Who should introduce the third-party platform channel under different pricing strategies?," European Journal of Operational Research, Elsevier, vol. 299(1), pages 168-182.
  5. Zhang, Ting & Choi, Tsan-Ming & (Edwin) Cheng, Tai-Chiu, 2024. "Competitive pricing and product strategies in the presence of consumers’ social comparisons," European Journal of Operational Research, Elsevier, vol. 312(2), pages 573-586.
  6. Ye, Fei & Ji, Li & Ning, Yu & Li, Yina, 2024. "Influencer selection and strategic analysis for live streaming selling," Journal of Retailing and Consumer Services, Elsevier, vol. 77(C).
  7. Tony Haitao Cui & Yinghao Zhang, 2018. "Cognitive Hierarchy in Capacity Allocation Games," Management Science, INFORMS, vol. 64(3), pages 1250-1270, March.
  8. Ram Rao & Ozge Turut, 2019. "New Product Preannouncement: Phantom Products and the Osborne Effect," Management Science, INFORMS, vol. 65(8), pages 3776-3799, August.
  9. Pascal Courty & Javad Nasiry, 2018. "Loss aversion and the uniform pricing puzzle for media and entertainment products," Economic Theory, Springer;Society for the Advancement of Economic Theory (SAET), vol. 66(1), pages 105-140, July.
  10. Yuxin Chen & Oded Koenigsberg & Z. John Zhang, 2017. "Pay-as-You-Wish Pricing," Marketing Science, INFORMS, vol. 36(5), pages 780-791, September.
  11. Wallentin, Erik, 2016. "Demand for cinema and diverging tastes of critics and audiences," Journal of Retailing and Consumer Services, Elsevier, vol. 33(C), pages 72-81.
  12. Yuxin Chen & Ozge Turut, 2018. "Entry deterrence/accommodation with imperfect strategic thinking capability," Quantitative Marketing and Economics (QME), Springer, vol. 16(2), pages 175-207, June.
  13. Zhao, Ying & Guan, Zhi-min & Zhang, Jun, 2023. "Return freight strategies and selling formats in e-commerce supply chain: The perspective of consumer fairness concerns and online shopping returns," Journal of Retailing and Consumer Services, Elsevier, vol. 75(C).
  14. Maxim Sinitsyn, 2016. "Managing Price Promotions Within a Product Line," Marketing Science, INFORMS, vol. 35(2), pages 304-318, March.
  15. Qianbo Yin & Baojun Jiang & Sean Xiang Zhou, 2023. "Effects of consumers' context‐dependent preferences on product bundling," Production and Operations Management, Production and Operations Management Society, vol. 32(6), pages 1674-1691, June.
  16. Botao Yang & Sha Yang & Shantanu Dutta, 2022. "Platform Service Offering to Business Customers: Strategic Considerations in Engendering Seller Use of Marketing Tools," Marketing Science, INFORMS, vol. 41(2), pages 361-379, March.
  17. Baojun Jiang & Chakravarthi Narasimhan & Özge Turut, 2017. "Anticipated Regret and Product Innovation," Management Science, INFORMS, vol. 63(12), pages 4208-4323, December.
  18. Xiaogang Ma & Chunyu Bao & Jizi Li & Wandong Lou, 2022. "The impact of dual fairness concerns on bargaining game and its dynamic system stability," Annals of Operations Research, Springer, vol. 318(1), pages 357-382, November.
  19. Wen Diao & Mushegh Harutyunyan & Baojun Jiang, 2023. "Consumer Fairness Concerns and Dynamic Pricing in a Channel," Marketing Science, INFORMS, vol. 42(3), pages 569-588, May.
  20. Xi Li & Xinlong Li, 2023. "The Bright Side of Inequity Aversion," Management Science, INFORMS, vol. 69(7), pages 4210-4227, July.
  21. Yu, Niu & Wang, Shumei & Liu, Zhixin, 2022. "Managing brand competition with consumer fairness concern via manufacturer incentive," European Journal of Operational Research, Elsevier, vol. 300(2), pages 661-675.
  22. Courty, Pascal & Nasiry, Javad, 2015. "Loss Aversion and the Uniform Pricing Puzzle for Vertically Differentiated Products," CEPR Discussion Papers 10523, C.E.P.R. Discussion Papers.
  23. Guo Li & Hong Zheng & Mengqi Liu, 2020. "Reselling or drop shipping: Strategic analysis of E-commerce dual-channel structures," Electronic Commerce Research, Springer, vol. 20(3), pages 475-508, September.
  24. Yuxin Chen & Özge Turut, 2013. "Context-Dependent Preferences and Innovation Strategy," Management Science, INFORMS, vol. 59(12), pages 2747-2765, December.
  25. Zemin (Zachary) Zhong, 2022. "Chasing Diamonds and Crowns: Consumer Limited Attention and Seller Response," Management Science, INFORMS, vol. 68(6), pages 4380-4397, June.
  26. Seung Hwan (Shawn) Lee & Scott Fay, 2017. "Why offer lower prices to past customers? Inducing favorable social price comparisons to enhance customer retention," Quantitative Marketing and Economics (QME), Springer, vol. 15(2), pages 123-163, June.
  27. Peng He & Tong-Yuan Wang & Qi Shang & Jun Zhang & Henry Xu, 2024. "Knowledge mapping of e-commerce supply chain management: a bibliometric analysis," Electronic Commerce Research, Springer, vol. 24(3), pages 1889-1925, September.
  28. Seung Hwan (Shawn) Lee, 2019. "An Exploration of Initial Purchase Price Dispersion and Service-Subscription Duration," Sustainability, MDPI, vol. 11(9), pages 1-14, April.
  29. Gu, Wei & Heese, H. Sebastian & Kemahlıoğlu-Ziya, Eda & Ziya, Serhan, 2024. "Pricing for services with cross-segment externalities, capacity constraints, and competition," European Journal of Operational Research, Elsevier, vol. 313(2), pages 801-813.
  30. Zhen-Song Chen & Sheng Wu & Kannan Govindan & Xian-Jia Wang & Kwai-Sang Chin & Luis Martíınez, 2022. "Optimal pricing decision in a multi-channel supply chain with a revenue-sharing contract," Annals of Operations Research, Springer, vol. 318(1), pages 67-102, November.
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