IDEAS home Printed from https://ideas.repec.org/r/inm/ormksc/v24y2005i1p81-95.html
   My bibliography  Save this item

Differences in Dynamic Brand Competition Across Markets: An Empirical Analysis

Citations

Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
as


Cited by:

  1. Steven M. Shugan, 2006. "Editorial: Who Is Afraid to Give Freedom of Speech to Marketing Folks?," Marketing Science, INFORMS, vol. 25(5), pages 403-410, September.
  2. Marc Fischer & Peter Leeflang & Peter Verhoef, 2010. "Drivers of peak sales for pharmaceutical brands," Quantitative Marketing and Economics (QME), Springer, vol. 8(4), pages 429-460, December.
  3. Awi Federgruen & Ming Hu, 2015. "Multi-Product Price and Assortment Competition," Operations Research, INFORMS, vol. 63(3), pages 572-584, June.
  4. K. Sudhir & Pradeep K. Chintagunta & Vrinda Kadiyali, 2005. "Time-Varying Competition," Marketing Science, INFORMS, vol. 24(1), pages 96-109, September.
  5. Lint Barrage & Eric Chyn & Justine Hastings, 2020. "Advertising and Environmental Stewardship: Evidence from the BP Oil Spill," American Economic Journal: Economic Policy, American Economic Association, vol. 12(1), pages 33-61, February.
  6. Awi Federgruen & Ming Hu, 2019. "Stability in a general oligopoly model," Naval Research Logistics (NRL), John Wiley & Sons, vol. 66(1), pages 90-102, February.
  7. Brett R. Gordon & Wesley R. Hartmann, 2013. "Advertising Effects in Presidential Elections," Marketing Science, INFORMS, vol. 32(1), pages 19-35, June.
  8. Linlin Fan & Kathy Baylis & Craig Gundersen & Michele Ver Ploeg, 2018. "Does a nutritious diet cost more in food deserts?," Agricultural Economics, International Association of Agricultural Economists, vol. 49(5), pages 587-597, September.
  9. Frank M. Bass & Norris Bruce & Sumit Majumdar & B. P. S. Murthi, 2007. "Wearout Effects of Different Advertising Themes: A Dynamic Bayesian Model of the Advertising-Sales Relationship," Marketing Science, INFORMS, vol. 26(2), pages 179-195, 03-04.
  10. Dongling Huang & Christian Rojas & Frank Bass, 2008. "What Happens When Demand Is Estimated With A Misspecified Model?," Journal of Industrial Economics, Wiley Blackwell, vol. 56(4), pages 809-839, December.
  11. Awi Federgruen & Ming Hu, 2016. "Technical Note—Sequential Multiproduct Price Competition in Supply Chain Networks," Operations Research, INFORMS, vol. 64(1), pages 135-149, February.
  12. Sylvia Hristakeva & Julie Holland Mortimer, 2023. "Price Dispersion and Legacy Discounts in the National Television Advertising Market," Marketing Science, INFORMS, vol. 42(6), pages 1162-1183, November.
  13. Karray Salma & Martín-Herrán Guiomar, 2008. "Investigating the Relationship Between Advertising and Pricing in a Channel with Private Label Offering: A Theoretic Model," Review of Marketing Science, De Gruyter, vol. 6(1), pages 1-39, August.
  14. Raphael Thomadsen & Ki-Eun Rhee, 2007. "Costly Collusion in Differentiated Industries," Marketing Science, INFORMS, vol. 26(5), pages 660-665, 09-10.
  15. Vijay Ganesh Hariharan & Ram Bezawada & Debabrata Talukdar, 2015. "Aggregate Impact of Different Brand Development Strategies," Management Science, INFORMS, vol. 61(5), pages 1164-1182, May.
  16. Sengupta, Abhijit & Greetham, Danica Vukadinovic, 2010. "Dynamics of brand competition: Effects of unobserved social networks," Journal of Economic Dynamics and Control, Elsevier, vol. 34(12), pages 2391-2406, December.
  17. Amr Farahat & Georgia Perakis, 2011. "TECHNICAL NOTE---A Comparison of Bertrand and Cournot Profits in Oligopolies with Differentiated Products," Operations Research, INFORMS, vol. 59(2), pages 507-513, April.
  18. C. Marinelli & S. Savin, 2008. "Optimal Distributed Dynamic Advertising," Journal of Optimization Theory and Applications, Springer, vol. 137(3), pages 569-591, June.
  19. Ron N. Borkovsky & Avi Goldfarb & Avery M. Haviv & Sridhar Moorthy, 2017. "Measuring and Understanding Brand Value in a Dynamic Model of Brand Management," Marketing Science, INFORMS, vol. 36(4), pages 471-499, July.
  20. Alderighi, Marco & Bianchi, Carluccio & Lorenzini, Eleonora, 2016. "The impact of local food specialities on the decision to (re)visit a tourist destination: Market-expanding or business-stealing?," Tourism Management, Elsevier, vol. 57(C), pages 323-333.
  21. Steven M. Shugan, 2006. "Editorial: Errors in the Variables, Unobserved Heterogeneity, and Other Ways of Hiding Statistical Error," Marketing Science, INFORMS, vol. 25(3), pages 203-216, 05-06.
  22. Gary M. Erickson, 2009. "Advertising Competition in a Dynamic Oligopoly with Multiple Brands," Operations Research, INFORMS, vol. 57(5), pages 1106-1113, October.
  23. Gaurav Sabnis & Rajdeep Grewal, 2015. "Cable News Wars on the Internet: Competition and User-Generated Content," Information Systems Research, INFORMS, vol. 26(2), pages 301-319, June.
  24. Silvia Faggian & Luca Grosset, 2009. "Optimal investment in age-structured goodwill," Working Papers 194, Department of Applied Mathematics, Università Ca' Foscari Venezia.
  25. Karray, Salma & Martín-Herrán, Guiomar, 2009. "A dynamic model for advertising and pricing competition between national and store brands," European Journal of Operational Research, Elsevier, vol. 193(2), pages 451-467, March.
  26. Sharon Horsky, 2006. "The Changing Architecture of Advertising Agencies," Marketing Science, INFORMS, vol. 25(4), pages 367-383, 07-08.
  27. Malcolm Brady, 2022. "Asymmetric Horizontal Differentiation under Advertising in a Cournot Duopoly," Games, MDPI, vol. 13(3), pages 1-14, May.
  28. Silvia Faggian & Luca Grosset, 2013. "Optimal advertising strategies with age-structured goodwill," Mathematical Methods of Operations Research, Springer;Gesellschaft für Operations Research (GOR);Nederlands Genootschap voor Besliskunde (NGB), vol. 78(2), pages 259-284, October.
  29. Gerard J. Tellis & Philip Hans Franses, 2006. "Optimal Data Interval for Estimating Advertising Response," Marketing Science, INFORMS, vol. 25(3), pages 217-229, 05-06.
  30. Thomas Hutzschenreuter & S. Alexander Borchers & Philippa‐Luisa Harhoff, 2021. "Competitors matter: How competitors' actions moderate the influence of firm profitability on the prioritization between growth and efficiency increase," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 42(2), pages 326-342, March.
  31. Chan, Tat Y. & Narasimhan, Chakravarthi & Yoon, Yeujun, 2017. "Advertising and price competition in a manufacturer-retailer channel," International Journal of Research in Marketing, Elsevier, vol. 34(3), pages 694-716.
  32. Chuan He & Yuxin Chen, 2006. "Research Note—Managing e-Marketplace: A Strategic Analysis of Nonprice Advertising," Marketing Science, INFORMS, vol. 25(2), pages 175-187, 03-04.
  33. Sheng, Li, 2010. "Competing or cooperating to host mega events: A simple model," Economic Modelling, Elsevier, vol. 27(1), pages 375-379, January.
  34. Nikolay Chernyshev, 2017. "R&D Cyclicality and Composition Effects: A Unifying Approach," CDMA Working Paper Series 201705, Centre for Dynamic Macroeconomic Analysis.
  35. Özturan, Peren & Deleersnyder, Barbara & Özsomer, Ayşegül, 2024. "Brand advertising competition across economic cycles," International Journal of Research in Marketing, Elsevier, vol. 41(2), pages 325-343.
  36. Shyam Gopinath & Pradeep K. Chintagunta & Sriram Venkataraman, 2013. "Blogs, Advertising, and Local-Market Movie Box Office Performance," Management Science, INFORMS, vol. 59(12), pages 2635-2654, December.
  37. Hsiao, Lu & Xiong, Hui, 2022. "Store brand introduction, retail competition and manufacturers’ coping strategies," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 165(C).
IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.