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A Decision Support System for Planning Manufacturers' Sales Promotion Calendars

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  1. David R. Bell & Jeongwen Chiang & V. Padmanabhan, 1999. "The Decomposition of Promotional Response: An Empirical Generalization," Marketing Science, INFORMS, vol. 18(4), pages 504-526.
  2. Toby Watt & Walter Beckert & Richard Smith & Laura Cornelsen, 2023. "The impact of price promotions on sales of unhealthy food and drink products in British retail stores," Health Economics, John Wiley & Sons, Ltd., vol. 32(1), pages 25-46, January.
  3. Katakam, Bharath Shashanka & Bhukya, Ramulu & Bellamkonda, Raja Shekhar & Samala, Nagaraj, 2021. "Longitudinal analysis versus cross-sectional analysis in assessing the factors influencing shoppers’ impulse purchase behavior – Do the store ambience and salesperson interactions really matter?," Journal of Retailing and Consumer Services, Elsevier, vol. 61(C).
  4. Corstjens, Marcel & Steele, Richard, 2008. "An international empirical analysis of the performance of manufacturers and retailers," Journal of Retailing and Consumer Services, Elsevier, vol. 15(3), pages 224-236.
  5. Murray, Chase C. & Talukdar, Debabrata & Gosavi, Abhijit, 2010. "Joint Optimization of Product Price, Display Orientation and Shelf-Space Allocation in Retail Category Management," Journal of Retailing, Elsevier, vol. 86(2), pages 125-136.
  6. Jorge Silva-Risso & William V. Shearin & Irina Ionova & Alexei Khavaev & Deirdre Borrego, 2008. "Chrysler and J. D. Power: Pioneering Scientific Price Customization in the Automobile Industry," Interfaces, INFORMS, vol. 38(1), pages 26-39, February.
  7. Arnd Huchzermeier & Ananth Iyer & Julia Freiheit, 2002. "The Supply Chain Impact of Smart Customers in a Promotional Environment," Manufacturing & Service Operations Management, INFORMS, vol. 4(3), pages 228-240, November.
  8. Kusum L. Ailawadi & Praveen K. Kopalle & Scott A. Neslin, 2005. "Predicting Competitive Response to a Major Policy Change: Combining Game-Theoretic and Empirical Analyses," Marketing Science, INFORMS, vol. 24(1), pages 12-24, September.
  9. Tian Xia & Richard Sexton, 2010. "Brand or Variety Choices and Periodic Sales as Substitute Instruments for Monopoly Price Discrimination," Review of Industrial Organization, Springer;The Industrial Organization Society, vol. 36(4), pages 333-349, June.
  10. Mehmet Gümüş & Philip Kaminsky & Sameer Mathur, 2016. "The impact of product substitution and retail capacity on the timing and depth of price promotions: theory and evidence," International Journal of Production Research, Taylor & Francis Journals, vol. 54(7), pages 2108-2135, April.
  11. Michel Wedel & Jie Zhang & Fred Feinberg, 2015. "Implementing Retail Category Management: a Model-Based Approach to Setting Optimal Markups," Customer Needs and Solutions, Springer;Institute for Sustainable Innovation and Growth (iSIG), vol. 2(2), pages 165-176, June.
  12. Weihua Zhou & Tiantian Lin & Gangshu (George) Cai, 2020. "Guarantor Financing in a Four‐Party Supply Chain Game with Leadership Influence," Production and Operations Management, Production and Operations Management Society, vol. 29(9), pages 2035-2056, September.
  13. Randolph E. Bucklin & Sunil Gupta, 1999. "Commercial Use of UPC Scanner Data: Industry and Academic Perspectives," Marketing Science, INFORMS, vol. 18(3), pages 247-273.
  14. McColl, Rod & Macgilchrist, Renaud & Rafiq, Shuddhasattwa, 2020. "Estimating cannibalizing effects of sales promotions: The impact of price cuts and store type," Journal of Retailing and Consumer Services, Elsevier, vol. 53(C).
  15. van Lin, Arjen & Gijsbrechts, Els, 2016. "The battle for health and beauty: What drives supermarket and drugstore category-promotion lifts?," International Journal of Research in Marketing, Elsevier, vol. 33(3), pages 557-577.
  16. Ma, Shaohui & Fildes, Robert, 2017. "A retail store SKU promotions optimization model for category multi-period profit maximization," European Journal of Operational Research, Elsevier, vol. 260(2), pages 680-692.
  17. K. Sudhir, 2001. "Structural Analysis of Manufacturer Pricing in the Presence of a Strategic Retailer," Marketing Science, INFORMS, vol. 20(3), pages 244-264, October.
  18. Jie Zhang & Lakshman Krishnamurthi, 2004. "Customizing Promotions in Online Stores," Marketing Science, INFORMS, vol. 23(4), pages 561-578, June.
  19. Joseph Pancras, 2010. "A Framework to Determine the Value of Consumer Consideration Set Information for Firm Pricing Strategies," Computational Economics, Springer;Society for Computational Economics, vol. 35(3), pages 269-300, March.
  20. Arindam Banerjee & Tanushri Banerjee, 2017. "Determinants of Analytics Process Adoption in Emerging Economies: Perspectives from the Marketing Domain in India," Vikalpa: The Journal for Decision Makers, , vol. 42(2), pages 95-110, June.
  21. Martin Natter & Thomas Reutterer & Andreas Mild & Alfred Taudes, 2007. "—An Assortmentwide Decision-Support System for Dynamic Pricing and Promotion Planning in DIY Retailing," Marketing Science, INFORMS, vol. 26(4), pages 576-583, 07-08.
  22. Anett Weber & Winfried J. Steiner & Stefan Lang, 2017. "A comparison of semiparametric and heterogeneous store sales models for optimal category pricing," OR Spectrum: Quantitative Approaches in Management, Springer;Gesellschaft für Operations Research e.V., vol. 39(2), pages 403-445, March.
  23. Erjen van Nierop & Dennis Fok & Philip Hans Franses, 2008. "Interaction Between Shelf Layout and Marketing Effectiveness and Its Impact on Optimizing Shelf Arrangements," Marketing Science, INFORMS, vol. 27(6), pages 1065-1082, 11-12.
  24. David Besanko & Jean-Pierre Dubé & Sachin Gupta, 2005. "Own-Brand and Cross-Brand Retail Pass-Through," Marketing Science, INFORMS, vol. 24(1), pages 123-137, July.
  25. Greg M. Allenby & Thomas S. Shively & Sha Yang & Mark J. Garratt, 2004. "A Choice Model for Packaged Goods: Dealing with Discrete Quantities and Quantity Discounts," Marketing Science, INFORMS, vol. 23(1), pages 95-108, June.
  26. Hall, Joseph M. & Kopalle, Praveen K. & Krishna, Aradhna, 2010. "Retailer Dynamic Pricing and Ordering Decisions: Category Management versus Brand-by-Brand Approaches," Journal of Retailing, Elsevier, vol. 86(2), pages 172-183.
  27. Prasad A. Naik & Kalyan Raman & Russell S. Winer, 2005. "Planning Marketing-Mix Strategies in the Presence of Interaction Effects," Marketing Science, INFORMS, vol. 24(1), pages 25-34, June.
  28. Jorge Silva-Risso & Irina Ionova, 2008. "—A Nested Logit Model of Product and Transaction-Type Choice for Planning Automakers' Pricing and Promotions," Marketing Science, INFORMS, vol. 27(4), pages 545-566, 07-08.
  29. Dimitrios K. Nasiopoulos & Dimitrios M. Mastrakoulis & Dimitrios A. Arvanitidis, 2022. "The Contribution of Digital Technology to the Forecasting of Supply Chain Development, in IT Products, Modeling and Simulation of the Problem," Forecasting, MDPI, vol. 4(4), pages 1-19, November.
  30. Praveen K. Kopalle & Carl F. Mela & Lawrence Marsh, 1999. "The Dynamic Effect of Discounting on Sales: Empirical Analysis and Normative Pricing Implications," Marketing Science, INFORMS, vol. 18(3), pages 317-332.
  31. Xavier Drèze & David R. Bell, 2003. "Creating Win–Win Trade Promotions: Theory and Empirical Analysis of Scan-Back Trade Deals," Marketing Science, INFORMS, vol. 22(1), pages 16-39, November.
  32. Zhang, Zelin & Dong, Xiaodan & Mantrala, Murali & Zhang, Yihao, 2018. "Optimal depth and timing of price promotions in a vertically differentiated product line," Journal of Business Research, Elsevier, vol. 83(C), pages 215-228.
  33. Foubert, Bram & Gijsbrechts, Els, 2010. "Please or Squeeze? Brand performance implications of constrained and unconstrained multi-item promotions," European Journal of Operational Research, Elsevier, vol. 202(3), pages 880-892, May.
  34. SPRINGAEL, Johan & VAN NIEUWENHUYSE, Inneke, 2006. "On the sum of independent zero-truncated Poisson random variables," Working Papers 2006011, University of Antwerp, Faculty of Business and Economics.
  35. Germann, Frank & Lilien, Gary L. & Rangaswamy, Arvind, 2013. "Performance implications of deploying marketing analytics," International Journal of Research in Marketing, Elsevier, vol. 30(2), pages 114-128.
  36. Guyt, Jonne, 2015. "Consumer choice models on the effect of promotions in retailing," Other publications TiSEM c310f652-d725-4764-aac7-b, Tilburg University, School of Economics and Management.
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