Online Display Advertising Markets: A Literature Review and Future Directions

Citations

Cited by:

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20. UNGUREANU Andrei & POPESCU Doris-Louise, 2022. "Online Advertising - History, Evolution, And Challenges," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 74(3), pages 121-130, October.
21. Yee-Fan Tan & Lee-Yeng Ong & Meng-Chew Leow & Yee-Xian Goh, 2021. "Exploring Time-Series Forecasting Models for Dynamic Pricing in Digital Signage Advertising," Future Internet, MDPI, vol. 13(10), pages 1-24, September.
22. Huaxiao Shen & Yanzhi Li & Jingjing Guan & Geoffrey K.F. Tso, 2021. "A Planning Approach to Revenue Management for Non‐Guaranteed Targeted Display Advertising," Production and Operations Management, Production and Operations Management Society, vol. 30(6), pages 1583-1602, June.
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24. Benjamin Heymann & Alexandre Gilotte & R'emi Chan-Renous, 2023. "Repeated Bidding with Dynamic Value," Papers 2308.01755, arXiv.org.
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27. Elisenda Molina & Juan Tejada & Tom Weiss, 2020. "Some game theoretic marketing attribution models," Papers 2012.00812, arXiv.org.
28. Kaichen Zhang & Zixuan Yuan & Hui Xiong, 2024. "Optimized Cost Per Click in Online Advertising: A Theoretical Analysis," Papers 2405.14279, arXiv.org.
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30. Steffen, Nico & Wiewiorra, Lukas & Kroon, Peter, 2021. "Wettbewerb und Regulierung in der Plattform- und Datenökonomie," WIK Discussion Papers 481, WIK Wissenschaftliches Institut für Infrastruktur und Kommunikationsdienste GmbH.
31. Rene Laub & Klaus M. Miller & Bernd Skiera, 2023. "The Economic Value of User Tracking for Publishers," Papers 2303.10906, arXiv.org, revised Apr 2024.
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