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Examining online social brand engagement: A social presence theory perspective

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  1. Simon Chadwick & Alex Fenton & Richard Dron & Wasim Ahmed, 2021. "Social Media Conversations About High Engagement Sports Team Brands," IIM Kozhikode Society & Management Review, , vol. 10(2), pages 178-191, July.
  2. Xie, Yuguang & Liang, Changyong & Zhou, Peiyu & Jiang, Li, 2024. "Exploring the influence mechanism of chatbot-expressed humor on service satisfaction in online customer service," Journal of Retailing and Consumer Services, Elsevier, vol. 76(C).
  3. Muhammad Sohaib & Jacob Mlynarski & Rui Wu, 2022. "Building Brand Equity: The Impact of Brand Experience, Brand Love, and Brand Engagement—A Case Study of Customers’ Perception of the Apple Brand in China," Sustainability, MDPI, vol. 15(1), pages 1-19, December.
  4. Abhishek Behl & Pankaj Dutta & Zongwei Luo & Pratima Sheorey, 2022. "Enabling artificial intelligence on a donation-based crowdfunding platform: a theoretical approach," Annals of Operations Research, Springer, vol. 319(1), pages 761-789, December.
  5. Li, Hao & Wang, Zhao-Hua & Zhang, Bin, 2023. "How social interaction induce energy-saving behaviors in buildings: Interpersonal & passive interactions v.s. public & active interactions," Energy Economics, Elsevier, vol. 118(C).
  6. Yadav, Jitendra & Yadav, Rambalak & Sahore, Nidhi & Mendiratta, Aparna, 2023. "Digital social engagements and knowledge sharing among sports fans: Role of interaction, identification, and interface," Technological Forecasting and Social Change, Elsevier, vol. 195(C).
  7. Osei-Frimpong, Kofi & McLean, Graeme & Islam, Nazrul & Appiah Otoo, Brigid, 2022. "What drives me there? The interplay of socio-psychological gratification and consumer values in social media brand engagement," Journal of Business Research, Elsevier, vol. 146(C), pages 288-307.
  8. Wang, Qiping & Lau, Raymond Yiu Keung & Xie, Haoran, 2021. "The impact of social executives on firms’ mergers and acquisitions strategies: A difference-in-differences analysis," Journal of Business Research, Elsevier, vol. 123(C), pages 343-354.
  9. Moazzam Abbas & Yongqiang Gao & Sayyed Sadaqat Hussain Shah, 2018. "CSR and Customer Outcomes: The Mediating Role of Customer Engagement," Sustainability, MDPI, vol. 10(11), pages 1-15, November.
  10. Ahmad Daryanto & Nicholas Alexander & Gilang Kartika, 2022. "The anthropomorphic brand logo and its effect on perceived functional performance," Journal of Brand Management, Palgrave Macmillan, vol. 29(3), pages 287-300, May.
  11. Lim, Xin-Jean & Cheah, Jun-Hwa & Ng, Siew Imm & Basha, Norazlyn Kamal & Soutar, Geoff, 2021. "The effects of anthropomorphism presence and the marketing mix have on retail app continuance use intention," Technological Forecasting and Social Change, Elsevier, vol. 168(C).
  12. Jacobson, Jenna & Hodson, Jaigris & Mittelman, Robert, 2022. "Pup-ularity contest: The advertising practices of popular animal influencers on Instagram," Technological Forecasting and Social Change, Elsevier, vol. 174(C).
  13. Penttinen, Valeria, 2023. "Hi, I’m taking over this account! Leveraging social media takeovers in fostering consumer-brand relationships," Journal of Business Research, Elsevier, vol. 165(C).
  14. Kajikawa, Yuya & Mejia, Cristian & Wu, Mengjia & Zhang, Yi, 2022. "Academic landscape of Technological Forecasting and Social Change through citation network and topic analyses," Technological Forecasting and Social Change, Elsevier, vol. 182(C).
  15. Mingwei Li & Qingjin Wang & Ying Cao, 2022. "Understanding Consumer Online Impulse Buying in Live Streaming E-Commerce: A Stimulus-Organism-Response Framework," IJERPH, MDPI, vol. 19(7), pages 1-17, April.
  16. Muhammad Naeem & Wilson Ozuem, 2021. "Understanding the social consumer fashion brand engagement journey: insights about reputed fashion brands," Journal of Brand Management, Palgrave Macmillan, vol. 28(5), pages 510-525, September.
  17. Gandhi, Mohina & Kar, Arpan Kumar, 2022. "How do Fortune firms build a social presence on social media platforms? Insights from multi-modal analytics," Technological Forecasting and Social Change, Elsevier, vol. 182(C).
  18. Maroufkhani, Parisa & Asadi, Shahla & Ghobakhloo, Morteza & Jannesari, Milad T. & Ismail, Wan Khairuzaman Wan, 2022. "How do interactive voice assistants build brands' loyalty?," Technological Forecasting and Social Change, Elsevier, vol. 183(C).
  19. Kumar, Jitender & Kumar, Vikas, 2020. "Drivers of brand community engagement," Journal of Retailing and Consumer Services, Elsevier, vol. 54(C).
  20. Nahit Erdem KÖKER & Deniz MADEN & Özgür KÖSEOĞLU, 2019. "Tüketicilerin Sosyal Ağlarda Markalarla Bağ Kurması Elektronik Ağızdan Ağıza İletişimlerini Nasıl Etkiliyor?," Istanbul Business Research, Istanbul University Business School, vol. 48(2), pages 284-312, November.
  21. De Luca, Francesco & Iaia, Lea & Mehmood, Asad & Vrontis, Demetris, 2022. "Corrigendum to “Can social media improve stakeholder engagement and communication of Sustainable Development Goals? A cross-country analysis”," Technological Forecasting and Social Change, Elsevier, vol. 182(C).
  22. Giang Huong Duong & Wann-Yih Wu & Long Hoang Le, 2020. "The effects of brand page characteristics on customer brand engagement: moderating roles of community involvement and comedy production contents," Journal of Brand Management, Palgrave Macmillan, vol. 27(5), pages 531-545, September.
  23. Sivarajah, Uthayasankar & Kumar, Sachin & Kumar, Vinod & Chatterjee, Sheshadri & Li, Jing, 2024. "A study on big data analytics and innovation: From technological and business cycle perspectives," Technological Forecasting and Social Change, Elsevier, vol. 202(C).
  24. Rao Muhammad Rashid & Qurat ul Ain Rashid & Abdul Hameed Pitafi, 2020. "Examining the Role of Social Factors and Mooring Effects as Moderators on Consumers’ Shopping Intentions in Social Commerce Environments," SAGE Open, , vol. 10(3), pages 21582440209, August.
  25. De Luca, Francesco & Iaia, Lea & Mehmood, Asad & Vrontis, Demetris, 2022. "Can social media improve stakeholder engagement and communication of Sustainable Development Goals? A cross-country analysis," Technological Forecasting and Social Change, Elsevier, vol. 177(C).
  26. Fatemeh Maleki & Seyed Mohsen Hosseini, 2020. "Charity donation intention via m-payment apps: donor-related, m-payment system-related, or charity brand-related factors, which one is overkill?," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 17(4), pages 409-443, December.
  27. Ammar Yasir & Xiaojian Hu & Munir Ahmad & Abdul Rauf & Jingwen Shi & Saba Ali Nasir, 2020. "Modeling Impact of Word of Mouth and E-Government on Online Social Presence during COVID-19 Outbreak: A Multi-Mediation Approach," IJERPH, MDPI, vol. 17(8), pages 1-21, April.
  28. Wenkun Zhang & Yanan Wang & Tao Zhang, 2021. "Can “Live Streaming†Really Drive Visitors to the Destination? From the Aspect of “Social Presenceâ€," SAGE Open, , vol. 11(1), pages 21582440211, March.
  29. Roma, Paolo & Aloini, Davide, 2019. "How does brand-related user-generated content differ across social media? Evidence reloaded," Journal of Business Research, Elsevier, vol. 96(C), pages 322-339.
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