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Trademarks’ relatedness to product and service innovation: A branding strategy approach

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Cited by:

  1. Marco Grazzi & Chiara Piccardo & Cecilia Vergari, 2022. "Turmoil over the crisis: innovation capabilities and firm exit," Small Business Economics, Springer, vol. 59(2), pages 537-564, August.
  2. Max Nathan & Anna Rosso, 2017. "Innovative events," Development Working Papers 429, Centro Studi Luca d'Agliano, University of Milano, revised 08 Apr 2019.
  3. Carolina Castaldi & Sandro Mendonca, 2021. "Regions and trademarks. Research opportunities and policy insights from leveraging trademarks in regional innovation studies," Papers in Evolutionary Economic Geography (PEEG) 2138, Utrecht University, Department of Human Geography and Spatial Planning, Group Economic Geography, revised Dec 2021.
  4. Nilsen, Øivind A. & Raknerud, Arvid, 2024. "Dynamics of first-time patenting firms," Research Policy, Elsevier, vol. 53(8).
  5. Carsten Fink & Andrea Fosfuri & Christian Helmers & Amanda F. Myers, 2022. "Submarine trademarks," Journal of Economics & Management Strategy, Wiley Blackwell, vol. 31(4), pages 818-840, November.
  6. Hervás-Oliver, José-Luis & Parrilli, Mario Davide & Rodríguez-Pose, Andrés & Sempere-Ripoll, Francisca, 2021. "The drivers of SME innovation in the regions of the EU," Research Policy, Elsevier, vol. 50(9).
  7. Jörn Block & Christian Fisch & Kenta Ikeuchi & Masatoshi Kato, 2022. "Trademarks as an indicator of regional innovation: evidence from Japanese prefectures," Regional Studies, Taylor & Francis Journals, vol. 56(2), pages 190-209, February.
  8. Wantao Chen & Xiang Yu & Wei Yang, 2024. "International trademark protection strength: 1990–2020," The World Economy, Wiley Blackwell, vol. 47(7), pages 3168-3198, July.
  9. Xiao, Yangao & Han, Nianchen & Li, Rui & Ran, Huaqing & Zhou, Shihao & Tong, Tony W., 2024. "Trademarks and firm market value: Evidence from new trademark-firm linked data in China," Research Policy, Elsevier, vol. 53(2).
  10. Yang, Xiuyun & Li, Min & Liang, Shanshan, 2024. "How consumers’ digital engagement affects regional innovation capacity in China?," Economic Modelling, Elsevier, vol. 139(C).
  11. Adnan Khurshid & Abdur Rauf & Sadia Qayyum & Adrian Cantemir Calin & WenQi Duan, 2023. "Green innovation and carbon emissions: the role of carbon pricing and environmental policies in attaining sustainable development targets of carbon mitigation—evidence from Central-Eastern Europe," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 25(8), pages 8777-8798, August.
  12. Naveen Kumar & Liangfei Qiu & Subodha Kumar, 2022. "A Hashtag Is Worth a Thousand Words: An Empirical Investigation of Social Media Strategies in Trademarking Hashtags," Information Systems Research, INFORMS, vol. 33(4), pages 1403-1427, December.
  13. Yang, Jialei & Hurmelinna-Laukkanen, Pia, 2022. "Evolving appropriability – Variation in the relevance of appropriability mechanisms across industries," Technovation, Elsevier, vol. 118(C).
  14. Marco Grazzi & Chiara Piccardo & Cecilia Vergari, 2020. "Concordance and complementarity in IP instruments," Industry and Innovation, Taylor & Francis Journals, vol. 27(7), pages 756-788, August.
  15. Stephen Petrie & Mitchell Adams & Ben Mitra‐Kahn & Matthew Johnson & Russell Thomson & Paul Jensen & Alfons Palangkaraya & Elizabeth Webster, 2020. "TM‐Link: An Internationally Linked Trademark Database," Australian Economic Review, The University of Melbourne, Melbourne Institute of Applied Economic and Social Research, vol. 53(2), pages 254-269, June.
  16. Kyriakos Drivas & Claire Economidou & Ioannis Kaplanis & Maria Theano Tagaraki, 2021. "Smart Specialization in a Subnational Context: Evidence From Greece," SPOUDAI Journal of Economics and Business, SPOUDAI Journal of Economics and Business, University of Piraeus, vol. 71(3-4), pages 3-12, July-Dece.
  17. Kim, Jungho & Kollmann, Trevor & Palangkaraya, Alfons & Webster, Elizabeth, 2022. "Does local technological specialisation, diversity and dynamic competition enhance firm creation?," Research Policy, Elsevier, vol. 51(7).
  18. Shu, Li & Wang, Wei, 2023. "Human capital and trademarks: Evidence from higher education expansion in China," Research Policy, Elsevier, vol. 52(10).
  19. Yougen Cao & Shengce Ren & Mei Du, 2022. "Strategic trademark management: a systematic literature review and prospects for future research," Journal of Brand Management, Palgrave Macmillan, vol. 29(5), pages 435-453, September.
  20. Kyriakos Drivas & Claire Economidou & Ioannis Kaplanis & Maria Theano Tagaraki, 2023. "Examination of related diversification in laggard regions," Papers in Regional Science, Wiley Blackwell, vol. 102(4), pages 851-869, August.
  21. Carolina Castaldi, 2024. "The geography of urban innovation beyond patents only: New evidence on large and secondary cities in the United States," Urban Studies, Urban Studies Journal Limited, vol. 61(7), pages 1248-1272, May.
  22. Carolina Castaldi & Kyriakos Drivas, 2023. "Relatedness, Cross-relatedness and Regional Innovation Specializations: An Analysis of Technology, Design, and Market Activities in Europe and the US," Economic Geography, Taylor & Francis Journals, vol. 99(3), pages 253-284, May.
  23. Carolina Castaldi, 2023. "Off the mark? What we (should) know about the bright and dark sides of corporate trademark practices," Industrial and Corporate Change, Oxford University Press and the Associazione ICC, vol. 32(5), pages 1046-1062.
  24. Modupe Oluyemisi Oyebanji & Rui Alexandre Castanho & Sema Yilmaz Genc & Dervis Kirikkaleli, 2022. "Patents on Environmental Technologies and Environmental Sustainability in Spain," Sustainability, MDPI, vol. 14(11), pages 1-17, May.
  25. Nathan, Max & Rosso, Anna, 2022. "Innovative events: product launches, innovation and firm performance," Research Policy, Elsevier, vol. 51(1).
  26. Leonardo Costa Ribeiro & Ulisses Pereira Santos & Valbona Muzaka, 2022. "Trademarks as an indicator of innovation: towards a fuller picture," Scientometrics, Springer;Akadémiai Kiadó, vol. 127(1), pages 481-508, January.
  27. Gnangnon, Sèna Kimm, 2022. "Effect of the duration of membership in the World Trade Organization on Trademark Applications," EconStor Preprints 253266, ZBW - Leibniz Information Centre for Economics.
  28. Po‐Hsuan Hsu & Hai‐Ping Hui & Hsiao‐Hui Lee & Kevin Tseng, 2022. "Supply chain technology spillover, customer concentration, and product invention," Journal of Economics & Management Strategy, Wiley Blackwell, vol. 31(2), pages 393-417, April.
  29. Pablo Morales & Meindert Flikkema & Carolina Castaldi & Ard‐Pieter de Man, 2024. "Why use or forgo formal and informal appropriation mechanisms? A qualitative study of sustainable innovations from small‐ and medium‐sized enterprises," Business Strategy and the Environment, Wiley Blackwell, vol. 33(3), pages 1937-1961, March.
  30. Xuechao Li & Dejun Wu & Yucheng Wu, 2024. "Win by defence: The impact of defensive trademarks on corporate innovation," Accounting and Finance, Accounting and Finance Association of Australia and New Zealand, vol. 64(4), pages 3823-3840, December.
  31. Fisch, Christian & Meoli, Michele & Vismara, Silvio & Block, Jörn H., 2022. "The effect of trademark breadth on IPO valuation and post-IPO performance: an empirical investigation of 1510 European IPOs," Journal of Business Venturing, Elsevier, vol. 37(5).
  32. Ghisetti, Claudia & Montresor, Sandro & Vezzani, Antonio, 2021. "Design and environmental technologies: Does ‘green-matching’ actually help?," Research Policy, Elsevier, vol. 50(5).
  33. Benjamin Azembila Asunka & Zhiqiang Ma & Mingxing Li & Nelson Amowine & Oswin Aganda Anaba & Haoyang Xie & Weijun Hu, 2021. "Analysis of the causal effects of imports and foreign direct investments on indigenous innovation in developing countries," International Journal of Emerging Markets, Emerald Group Publishing Limited, vol. 17(5), pages 1315-1335, January.
  34. Darius Lambrecht & Joern Block & Matthias Neuenkirch & Holger Steinmetz & Tom Willeke, 2023. "The Interdependence of Intellectual Property and Sales in the Manufacturing Industry: Evidence from the Triangle of Patents, Trademarks, and Sales," Research Papers in Economics 2023-10, University of Trier, Department of Economics.
  35. Chen, I-Ju & Hsu, Po-Hsuan & Wang, Yanzhi, 2022. "Staggered boards and product innovations: Evidence from Massachusetts State Bill HB 5640," Research Policy, Elsevier, vol. 51(4).
  36. Crosby, Lawrence A. & Ghanbarpour, Tohid, 2023. "The Drucker intangibles measurement system: An academic perspective," Journal of Business Research, Elsevier, vol. 155(PB).
  37. Carolina Castaldi, 2024. "Measuring innovation in international business research: how can trademark data help?," Journal of International Business Policy, Palgrave Macmillan, vol. 7(4), pages 466-475, December.
  38. Nasirov, Shukhrat, 2020. "Trademark value indicators: Evidence from the trademark protection lifecycle in the U.S. pharmaceutical industry," Research Policy, Elsevier, vol. 49(4).
  39. Mohammad, Shoeb & Yang, Jie & Butt, Irfan, 2024. "Does corruption have a sanding or greasing impact on innovation? Reconciling the contrasting perspectives through a systematic literature review," Research Policy, Elsevier, vol. 53(7).
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