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Green power marketing: increasing customer demand for renewable energy

Citations

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Cited by:

  1. Ian H. Rowlands & Daniel Scott & Paul Parker, 2003. "Consumers and green electricity: profiling potential purchasers," Business Strategy and the Environment, Wiley Blackwell, vol. 12(1), pages 36-48, January.
  2. Peter Morris & Laurie Buys & Desley Vine, 2014. "Moving from Outsider to Insider: Peer Status and Partnerships between Electricity Utilities and Residential Consumers," PLOS ONE, Public Library of Science, vol. 9(6), pages 1-8, June.
  3. Mohd Haizam Mohd Saudi & Obsatar Sinaga & Djoko Roespinoedji & Mohd Shahril Ahmad Razimi, 2019. "Environmental Sustainability in the Fourth Industrial Revolution: The Nexus between Green Product and Green Process Innovation," International Journal of Energy Economics and Policy, Econjournals, vol. 9(5), pages 363-370.
  4. Paladino, Angela & Pandit, Ameet P., 2012. "Competing on service and branding in the renewable electricity sector," Energy Policy, Elsevier, vol. 45(C), pages 378-388.
  5. Aguiar-Castillo Lidia & Rufo-Torres Julio & De Saa-Pérez Petra & Perez-Jimenez Rafael, 2018. "How to Encourage Recycling Behaviour? The Case of WasteApp: A Gamified Mobile Application," Sustainability, MDPI, vol. 10(5), pages 1-20, May.
  6. Gossling, Stefan & Kunkel, Timo & Schumacher, Kim & Heck, Nadine & Birkemeyer, Johannes & Froese, Jens & Naber, Nils & Schliermann, Elke, 2005. "A target group-specific approach to "green" power retailing: students as consumers of renewable energy," Renewable and Sustainable Energy Reviews, Elsevier, vol. 9(1), pages 69-83, February.
  7. Oliver, Henry & Volschenk, Jako & Smit, Eon, 2011. "Residential consumers in the Cape Peninsula's willingness to pay for premium priced green electricity," Energy Policy, Elsevier, vol. 39(2), pages 544-550, February.
  8. Wiser, R. H., 2000. "The role of public policy in emerging green power markets: an analysis of marketer preferences," Renewable and Sustainable Energy Reviews, Elsevier, vol. 4(2), pages 177-212, June.
  9. Herbes, Carsten & Friege, Christian & Baldo, Davide & Mueller, Kai-Markus, 2015. "Willingness to pay lip service? Applying a neuroscience-based method to WTP for green electricity," Energy Policy, Elsevier, vol. 87(C), pages 562-572.
  10. Ritsuko Ozaki, 2011. "Adopting sustainable innovation: what makes consumers sign up to green electricity?," Business Strategy and the Environment, Wiley Blackwell, vol. 20(1), pages 1-17, January.
  11. Iuliana Petronela Gârdan & Adrian Micu & Carmen Adina Paștiu & Angela Eliza Micu & Daniel Adrian Gârdan, 2023. "Consumers’ Attitude towards Renewable Energy in the Context of the Energy Crisis," Energies, MDPI, vol. 16(2), pages 1-31, January.
  12. Hast, A. & Syri, S. & Jokiniemi, J. & Huuskonen, M. & Cross, S., 2015. "Review of green electricity products in the United Kingdom, Germany and Finland," Renewable and Sustainable Energy Reviews, Elsevier, vol. 42(C), pages 1370-1384.
  13. Barrios-O’Neill, Danielle & Schuitema, Geertje, 2016. "Online engagement for sustainable energy projects: A systematic review and framework for integration," Renewable and Sustainable Energy Reviews, Elsevier, vol. 54(C), pages 1611-1621.
  14. Ma, Chunbo & Rogers, Abbie A. & Kragt, Marit E. & Zhang, Fan & Polyakov, Maksym & Gibson, Fiona & Chalak, Morteza & Pandit, Ram & Tapsuwan, Sorada, 2015. "Consumers’ willingness to pay for renewable energy: A meta-regression analysis," Resource and Energy Economics, Elsevier, vol. 42(C), pages 93-109.
  15. Madlener, Reinhard & Stagl, Sigrid, 2005. "Sustainability-guided promotion of renewable electricity generation," Ecological Economics, Elsevier, vol. 53(2), pages 147-167, April.
  16. Maarten Wolsink, 2020. "Framing in Renewable Energy Policies: A Glossary," Energies, MDPI, vol. 13(11), pages 1-31, June.
  17. Chelsea Schelly & Aparajita Banerjee, 2016. "Soft Energy Paths Revisited: Politics and Practice in Energy Technology Transitions," Challenges, MDPI, vol. 7(2), pages 1-10, October.
  18. Paul Chibuogwu Ashinze & Jian Tian & Peter Chiedu Ashinze & Mehrab Nazir & Imrab Shaheen, 2021. "A Multidimensional Model of Sustainable Renewable Energy Linking Purchase Intentions, Attitude and User Behavior in Nigeria," Sustainability, MDPI, vol. 13(19), pages 1-16, September.
  19. Herbes, Carsten & Ramme, Iris, 2014. "Online marketing of green electricity in Germany—A content analysis of providers’ websites," Energy Policy, Elsevier, vol. 66(C), pages 257-266.
  20. Hartmann, Patrick & Apaolaza Ibanez, Vanessa, 2007. "Managing customer loyalty in liberalized residential energy markets: The impact of energy branding," Energy Policy, Elsevier, vol. 35(4), pages 2661-2672, April.
  21. Viardot, Eric, 2013. "The role of cooperatives in overcoming the barriers to adoption of renewable energy," Energy Policy, Elsevier, vol. 63(C), pages 756-764.
  22. Ákos Hamburger, 2019. "Is guarantee of origin really an effective energy policy tool in Europe? A critical approach," Society and Economy, Akadémiai Kiadó, Hungary, vol. 41(4), pages 487-507, December.
  23. Zhou, Shan & Solomon, Barry D., 2021. "The interplay between renewable portfolio standards and voluntary green power markets in the United States," Renewable Energy, Elsevier, vol. 178(C), pages 720-729.
  24. Ryan Wiser & Scott Olson & Lori Bird & Blair Swezey, 2005. "Utility Green Pricing Programs: A Statistical Analysis of Program Effectiveness," Energy & Environment, , vol. 16(1), pages 47-68, January.
  25. Biresselioglu, Mehmet Efe & Yelkenci, Tezer & Ozyorulmaz, Evrim & Yumurtaci, Işık Özge, 2017. "Interpreting Turkish industry's perception on energy security: A national survey," Renewable and Sustainable Energy Reviews, Elsevier, vol. 67(C), pages 1208-1224.
  26. Wang, Xinru & Long, Ruyin & Chen, Hong & Wang, Yujie & Shi, Yanmin & Yang, Shuhan & Wu, Meifen, 2024. "How to promote the trading in China's green electricity market? Based on environmental perceptions, renewable portfolio standard and subsidies," Renewable Energy, Elsevier, vol. 222(C).
  27. Mishra, Pulak & Behera, Bhagirath, 2016. "Socio-economic and environmental implications of solar electrification: Experience of rural Odisha," Renewable and Sustainable Energy Reviews, Elsevier, vol. 56(C), pages 953-964.
  28. McCarter, Matthew W. & Budescu, David V. & Scheffran, Jürgen, 2011. "The give-or-take-some dilemma: An empirical investigation of a hybrid social dilemma," Organizational Behavior and Human Decision Processes, Elsevier, vol. 116(1), pages 83-95, September.
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