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Social media marketing: Who is watching the watchers?

Citations

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Cited by:

  1. Kareem M. Selem & Muhammad Haroon Shoukat & Syed Asim Shah & Marianny Jessica Brito Silva, 2023. "The dual effect of digital communication reinforcement drivers on purchase intention in the social commerce environment," Palgrave Communications, Palgrave Macmillan, vol. 10(1), pages 1-12, December.
  2. Sindermann, Cornelia & Löchner, Nana & Heinzelmann, Rebecca & Montag, Christian & Scholz, Roland W., 2024. "The revenue model of mainstream online social networks and potential alternatives: A scenario-based evaluation by German adolescents and adults," Technology in Society, Elsevier, vol. 77(C).
  3. Casper Ferm, Lars-Erik & Thaichon, Park, 2021. "Customer pre-participatory social media drivers and their influence on attitudinal loyalty within the retail banking industry: A multi-group analysis utilizing social exchange theory," Journal of Retailing and Consumer Services, Elsevier, vol. 61(C).
  4. Watanabe, Nicholas M. & Kim, Jiyeon & Park, Joohyung, 2021. "Social network analysis and domestic and international retailers: An investigation of social media networks of cosmetic brands," Journal of Retailing and Consumer Services, Elsevier, vol. 58(C).
  5. Irina Maiorescu & Mihaela Bucur & Bogdan Georgescu & Daniel Moise & Vasile Alecsandru Strat & Ion Daniel Zgură, 2020. "Social Media and IOT Wearables in Developing Marketing Strategies. Do SMEs Differ From Large Enterprises?," Sustainability, MDPI, vol. 12(18), pages 1-18, September.
  6. Gutierrez, Anabel & Punjaisri, Khanyapuss & Desai, Bhavini & Syed Alwi, Sharifah Faridah & O'Leary, Simon & Chaiyasoonthorn, Wornchanok & Chaveesuk, Singha, 2023. "Retailers, don't ignore me on social media! The importance of consumer-brand interactions in raising purchase intention - Privacy the Achilles heel," Journal of Retailing and Consumer Services, Elsevier, vol. 72(C).
  7. Ki, Chung-Wha (Chloe) & Cuevas, Leslie M. & Chong, Sze Man & Lim, Heejin, 2020. "Influencer marketing: Social media influencers as human brands attaching to followers and yielding positive marketing results by fulfilling needs," Journal of Retailing and Consumer Services, Elsevier, vol. 55(C).
  8. Sophie Hemker & Carolina Herrando & Efthymios Constantinides, 2021. "The Transformation of Data Marketing: How an Ethical Lens on Consumer Data Collection Shapes the Future of Marketing," Sustainability, MDPI, vol. 13(20), pages 1-13, October.
  9. Tafesse, Wondwesen & Wood, Bronwyn P., 2021. "Followers' engagement with instagram influencers: The role of influencers’ content and engagement strategy," Journal of Retailing and Consumer Services, Elsevier, vol. 58(C).
  10. Urbonavicius, Sigitas, 2023. "Relative power of online buyers in regard to a store: How it encourages them to disclose their personal data?," Journal of Retailing and Consumer Services, Elsevier, vol. 75(C).
  11. Belanche, Daniel & Casaló, Luis V. & Flavián, Marta & Ibáñez-Sánchez, Sergio, 2021. "Building influencers' credibility on Instagram: Effects on followers’ attitudes and behavioral responses toward the influencer," Journal of Retailing and Consumer Services, Elsevier, vol. 61(C).
  12. Saad AIT LAMKADEM & Smail OUIDDAD, 2020. "Ethical issues about kids targeting," International Journal of Research and Scientific Innovation, International Journal of Research and Scientific Innovation (IJRSI), vol. 7(12), pages 37-42, December.
  13. Marlini Moodley & Dipolelo Fungile & Farai Nyika & Winiswa Mavutha, 2023. "Understanding Marketing Communications Strategies During and Post Covid 19: A South African Perspective," International Review of Management and Marketing, Econjournals, vol. 13(2), pages 36-46, March.
  14. Amoah John & Nutakor Felix & Li Jinke & Jibril Abdul Bashiru & Sanful Benjamin & Odei Michael Amponsah, 2021. "Antecedents of social media usage intensity in the financial sector of an emerging economy: a Pls-Sem Algorithm," Management & Marketing, Sciendo, vol. 16(4), pages 387-406, December.
  15. Ray, Arghya & Bala, Pradip Kumar & Rana, Nripendra P., 2021. "Exploring the drivers of customers’ brand attitudes of online travel agency services: A text-mining based approach," Journal of Business Research, Elsevier, vol. 128(C), pages 391-404.
  16. Song, Lianlian & Zhang, Qiuxiang & Hu, Baixue & Mou, Jian, 2022. "To resist or to purchase: The causal mechanism of binge-watching and program purchase," Journal of Retailing and Consumer Services, Elsevier, vol. 68(C).
  17. Anita Cornelia Szakal & Gabriel Brătucu & Eliza Ciobanu & Ioana Bianca Chițu & Ana Alexandra Mocanu & Marius Bălășescu & Gheorghe Ialomițianu, 2024. "Evaluating the Impact and Perception of Influencer Marketing Among Romanian Consumers—Insights from Quantitative Research," Administrative Sciences, MDPI, vol. 14(11), pages 1-23, October.
  18. Melović, Boban & Jocović, Mijat & Dabić, Marina & Vulić, Tamara Backović & Dudic, Branislav, 2020. "The impact of digital transformation and digital marketing on the brand promotion, positioning and electronic business in Montenegro," Technology in Society, Elsevier, vol. 63(C).
  19. Dimitrios Zoupos & George Spais, 2023. "Digital marketing of nutraceutical and pharmaceutical supplements: marketing ethics and consumer comfort," Journal of Marketing Analytics, Palgrave Macmillan, vol. 11(3), pages 331-351, September.
  20. Djafarova, Elmira & Bowes, Tamar, 2021. "‘Instagram made Me buy it’: Generation Z impulse purchases in fashion industry," Journal of Retailing and Consumer Services, Elsevier, vol. 59(C).
  21. Yasir Aleem & Sanan Waheed Khan & Muhammad Umar & Saima Jamroze, 2021. "Social Media Platforms Privacy Consciousness In The Age Of Copyrightisation: Copyright Infringement In The Eyes Of Law," Bulletin of Business and Economics (BBE), Research Foundation for Humanity (RFH), vol. 10(4), pages 186-193, December.
  22. Vespestad, May Kristin & Clancy, Anne, 2021. "Exploring the use of content analysis methodology in consumer research," Journal of Retailing and Consumer Services, Elsevier, vol. 59(C).
  23. Zhang, Yaqiong & Wang, Shifu, 2023. "The influence of anthropomorphic appearance of artificial intelligence products on consumer behavior and brand evaluation under different product types," Journal of Retailing and Consumer Services, Elsevier, vol. 74(C).
  24. Kumar, Jitender & Katiyar, Gagan & Mehrotra, Ankit & Attri, Rekha & Vishnoi, Sushant Kumar, 2024. "Connecting BOP consumers and retailers: What drives small-time retailing through social media?," Journal of Retailing and Consumer Services, Elsevier, vol. 77(C).
  25. Serge P. da Motta Veiga & Maria Figueroa-Armijos & Brent B. Clark, 2023. "Seeming Ethical Makes You Attractive: Unraveling How Ethical Perceptions of AI in Hiring Impacts Organizational Innovativeness and Attractiveness," Journal of Business Ethics, Springer, vol. 186(1), pages 199-216, August.
  26. Ayoub Asad & Balawi Ayman, 2022. "A New Perspective for Marketing: The Impact of Social Media on Customer Experience," Journal of Intercultural Management, Sciendo, vol. 14(1), pages 87-103, March.
  27. Alyahya, Mansour & Agag, Gomaa & Aliedan, Meqbel & Abdelmoety, Ziad Hassan & Daher, Maya Mostafa, 2023. "A sustainable step forward: Understanding factors affecting customers’ behaviour to purchase remanufactured products," Journal of Retailing and Consumer Services, Elsevier, vol. 70(C).
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