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Influence of consumer attitude toward online brand community on revisit intention and brand trust

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Cited by:

  1. Francisco J. Martínez-López & Rocío Aguilar-Illescas & Sebastián Molinillo & Rafael Anaya-Sánchez & J. Andres Coca-Stefaniak & Irene Esteban-Millat, 2021. "The Role of Online Brand Community Engagement on the Consumer–Brand Relationship," Sustainability, MDPI, vol. 13(7), pages 1-17, March.
  2. Casper Ferm, Lars-Erik & Thaichon, Park, 2021. "Customer pre-participatory social media drivers and their influence on attitudinal loyalty within the retail banking industry: A multi-group analysis utilizing social exchange theory," Journal of Retailing and Consumer Services, Elsevier, vol. 61(C).
  3. Kumar, Vikas & Kaushal, Vikrant & Shashi,, 2023. "Role of customer perceived brand ethicality in inducing engagement in online brand communities," Journal of Retailing and Consumer Services, Elsevier, vol. 71(C).
  4. Kumar, Jitender, 2019. "How psychological ownership stimulates participation in online brand communities? The moderating role of member type," Journal of Business Research, Elsevier, vol. 105(C), pages 243-257.
  5. Grüner, Alina & Postel, Lea & Schumann, Jan H., 2024. "Sharing is caring? The effect of negative peer-to-peer experiences on loyalty intentions in the sharing economy," Journal of Business Research, Elsevier, vol. 181(C).
  6. Heesup Han & Linda-Heejung Lho & Heekyoung Jung & Antonio Ariza-Montes & Luis Araya-Castillo, 2021. "Social Networking Service as a Marketing Technology Tool and Sustainable Business in the Lodging Industry: Investigating the Difference across Older and Younger Age Groups among Tourists," Sustainability, MDPI, vol. 13(10), pages 1-14, May.
  7. Margurite Hook & Stacey Baxter & Alicia Kulczynski, 2018. "Antecedents and consequences of participation in brand communities: a literature review," Journal of Brand Management, Palgrave Macmillan, vol. 25(4), pages 277-292, July.
  8. Njål Sivertstøl, 2018. "Why Help Others? A Study of Consumers’ Participation in Online Communities for Customer Support," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), vol. 9(4), pages 1442-1476, December.
  9. Jean-François Toti & Oliviane Brodin, 2017. "Le détournement publicitaire sur les réseaux sociaux en lien avec une cause éthique et ses conséquences sur la confiance envers la marque," Post-Print hal-03350232, HAL.
  10. Wang, Cindy Xin & Yuan, Hong & Beck, Joshua T., 2022. "Too tired for a good deal: How customer fatigue shapes the performance of Pay-What-You-Want pricing," Journal of Business Research, Elsevier, vol. 144(C), pages 987-996.
  11. Casper Ferm, Lars-Erik & Thaichon, Park, 2021. "Value co-creation and social media: Investigating antecedents and influencing factors in the U.S. retail banking industry," Journal of Retailing and Consumer Services, Elsevier, vol. 61(C).
  12. Zhao, Jing-Di & Huang, Jin-Song & Su, Song, 2019. "The effects of trust on consumers’ continuous purchase intentions in C2C social commerce: A trust transfer perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 50(C), pages 42-49.
  13. Subhajit Bhattacharya, 2023. "Hows and Whys That Lead to Online Brand Engagement," International Journal of Asian Business and Information Management (IJABIM), IGI Global, vol. 14(1), pages 1-21, January.
  14. Cassandra France & Debra Grace & Joseph Lo Iacono & Joan Carlini, 0. "Exploring the interplay between customer perceived brand value and customer brand co-creation behaviour dimensions," Journal of Brand Management, Palgrave Macmillan, vol. 0, pages 1-15.
  15. Bo Pu & Min Teah & Ian Phau, 2019. "Hot Chili Peppers, Tears and Sweat: How Experiencing Sichuan Cuisine will Influence Intention to Visit City of Origin," Sustainability, MDPI, vol. 11(13), pages 1-16, June.
  16. Liao, Junyun & Pang, Jiecong & Dong, Xuebing, 2023. "More gain, more give? The impact of brand community value on users’ value co-creation," Journal of Retailing and Consumer Services, Elsevier, vol. 74(C).
  17. Popp, Bastian & Woratschek, Herbert, 2017. "Consumers’ relationships with brands and brand communities – The multifaceted roles of identification and satisfaction," Journal of Retailing and Consumer Services, Elsevier, vol. 35(C), pages 46-56.
  18. Behnam, Mohsen & Hollebeek, Linda D. & Clark, Moira K. & Farabi, Reza, 2021. "Exploring customer engagement in the product vs. service context," Journal of Retailing and Consumer Services, Elsevier, vol. 60(C).
  19. Lee, Shinhyoung & Park, Kiwan, 2022. "How looking forward over the short period to-go affects consumer enjoyment: Role of temporal scarcity in access-based services," Journal of Retailing and Consumer Services, Elsevier, vol. 65(C).
  20. Gustavo Borges & Maria José Domingues & Rita de Cássia Cordeiro, 2016. "Student’s trust in the university: analyzing differences between public and private higher education institutions in Brazil," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 13(2), pages 119-135, July.
  21. Jana Prodanova & Sonia San-Martín & Nadia Jiménez, 2017. "Enfoque teórico multidisciplinar para la provisión electrónica de servicios," DOCFRADIS Working Papers 1705, Catedra Fundación Ramón Areces de Distribución Comercial, revised Oct 2017.
  22. Flávia D’albergaria Freitas & Victor Manoel Cunha de Almeida, 2017. "Theoretical Model of Engagement in the Context of Brand Communities," Brazilian Business Review, Fucape Business School, vol. 14(1), pages 86-107, January.
  23. Jean-François Toti & Oliviane Brodin, 2020. "Les effets du détournement publicitaire à caractère militant sur la marque détournée," Post-Print hal-03349475, HAL.
  24. Jun Heo & Wonseok Lee & Joonho Moon, 2023. "Structural Relationship between Theme Park Servicescape, Instagramability, Brand Attitude and Intention to Revisit," Sustainability, MDPI, vol. 15(13), pages 1-13, June.
  25. Pedeliento, Giuseppe & Andreini, Daniela & Veloutsou, Cleopatra, 2020. "Brand community integration, participation and commitment: A comparison between consumer-run and company-managed communities," Journal of Business Research, Elsevier, vol. 119(C), pages 481-494.
  26. Kumar, Jitender & Kumar, Vikas, 2020. "Drivers of brand community engagement," Journal of Retailing and Consumer Services, Elsevier, vol. 54(C).
  27. Zhu, Dong Hong & Sun, Hui & Chang, Ya Ping, 2016. "Effect of social support on customer satisfaction and citizenship behavior in online brand communities: The moderating role of support source," Journal of Retailing and Consumer Services, Elsevier, vol. 31(C), pages 287-293.
  28. Zhu, Tengteng & Zhang, Lu & Zeng, Chuhong & Liu, Xin, 2022. "Rethinking value co-creation and loyalty in virtual travel communities: How and when they develop," Journal of Retailing and Consumer Services, Elsevier, vol. 69(C).
  29. Liu, Linlin & Lee, Matthew K.O. & Liu, Renjing & Chen, Jiawen, 2018. "Trust transfer in social media brand communities: The role of consumer engagement," International Journal of Information Management, Elsevier, vol. 41(C), pages 1-13.
  30. Saikat Banerjee, 2021. "On the relationship between online brand community and brand preference in political market," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 18(1), pages 27-55, March.
  31. Cassandra France & Debra Grace & Joseph Lo Iacono & Joan Carlini, 2020. "Exploring the interplay between customer perceived brand value and customer brand co-creation behaviour dimensions," Journal of Brand Management, Palgrave Macmillan, vol. 27(4), pages 466-480, July.
  32. Blend Ibrahim & Ahmad Aljarah & Dima Sawaftah, 2021. "Linking Social Media Marketing Activities to Revisit Intention through Brand Trust and Brand Loyalty on the Coffee Shop Facebook Pages: Exploring Sequential Mediation Mechanism," Sustainability, MDPI, vol. 13(4), pages 1-15, February.
  33. Le, Loc Tuan & Ly, Pham Thi Minh & Nguyen, Nhan Thanh & Tran, Lobel Trong Thuy, 2022. "Online reviews as a pacifying decision-making assistant," Journal of Retailing and Consumer Services, Elsevier, vol. 64(C).
  34. Islam, Jamid Ul & Hollebeek, Linda D. & Rahman, Zillur & Khan, Imran & Rasool, Aaleya, 2019. "Customer engagement in the service context: An empirical investigation of the construct, its antecedents and consequences," Journal of Retailing and Consumer Services, Elsevier, vol. 50(C), pages 277-285.
  35. Hook, Margurite & Baxter, Stacey & Kulczynski, Alicia, 2020. "‘I'm like you, you're like me, we make a great brand community!’ Similarity and children's brand community participation," Journal of Retailing and Consumer Services, Elsevier, vol. 52(C).
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