The role of social network websites in the consumer–brand relationship

Citations

Cited by:

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15. Wallace, Elaine & Torres, Pedro & Augusto, Mário & Stefuryn, Maryana, 2021. "Outcomes for self-expressive brands followed on social media: Identifying different paths for inner self-expressive and social self-expressive brands," Journal of Business Research, Elsevier, vol. 135(C), pages 519-531.
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21. Ju-Chuan Wu & Pei-Hsuan Tsai & Jia-Wei Tang & Chih-Jou Chen, 2024. "Do Store and Brand Attachments Influence Customer Loyalty? Evidence From Migrant Workers in Taiwan," SAGE Open, , vol. 14(1), pages 21582440241, February.
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26. Sook Fern Yeo & Cheng Ling Tan & Ajay Kumar & Kim Hua Tan & Jee Kit Wong, 2022. "Investigating the impact of AI-powered technologies on Instagrammers’ purchase decisions in digitalization era–A study of the fashion and apparel industry," Post-Print hal-03628402, HAL.