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Manufacturer encroachment with advertising

Citations

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Cited by:

  1. Karray, Salma & Martín-Herrán, Guiomar & Sigué, Simon Pierre, 2022. "Managing advertising investments in marketing channels," Journal of Retailing and Consumer Services, Elsevier, vol. 65(C).
  2. Zhang, Li-Hao & Zhang, Cheng, 2022. "Manufacturer encroachment with capital-constrained competitive retailers," European Journal of Operational Research, Elsevier, vol. 296(3), pages 1067-1083.
  3. Yufei Hu & Lianghua Chen & Yingying Chi & Bowen Song, 2022. "Manufacturer encroachment on a closed‐loop supply chain with design for remanufacturing," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 43(6), pages 1941-1959, September.
  4. Caixia Hao & Lei Yang, 2024. "Fission marketing on social media platforms with consumer sentiment considerations," Electronic Commerce Research, Springer, vol. 24(3), pages 2143-2173, September.
  5. Liu, He & Xu, Tianting & Jing, Shuai & Liu, Zhidong & Wang, Shouyang, 2023. "The interplay between logistics strategy and platform’s channel structure design in B2C platform market," European Journal of Operational Research, Elsevier, vol. 310(2), pages 812-833.
  6. Li-Hao Zhang & Cheng Zhang & Jie Yang, 2023. "Impacts of power structure and financing choice on manufacturer’s encroachment in a supply chain," Annals of Operations Research, Springer, vol. 322(1), pages 273-319, March.
  7. Zhang, Ting & Feng, Xiaohui & Wang, Ningning, 2021. "Manufacturer encroachment and product assortment under vertical differentiation," European Journal of Operational Research, Elsevier, vol. 293(1), pages 120-132.
  8. Yenipazarli, Arda, 2024. "Strategic incentives for comparative advertising investments in non-zero-sum competition and economic consequences," European Journal of Operational Research, Elsevier, vol. 312(3), pages 1059-1073.
  9. Qing Hu & Dan Li & Tomomichi Mizuno, 2024. "Endogenous choice of price or quantity contract with upstream advertising," Metroeconomica, Wiley Blackwell, vol. 75(1), pages 34-51, February.
  10. Zhang, Li-Hao & Li, Wen-Jing & Zhang, Cheng & Wang, Shanshan, 2023. "Outsourcing strategy of an original equipment manufacturer in a sustainable supply chain: Whether and how should a contract manufacturer encroach?," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 174(C).
  11. Wei, Jie & Xu, Zeling, 2022. "How does manufacturer’s self-operating channel interact with platform retailer’s E-commerce brand introduction?," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 168(C).
  12. Huang, Song & Wang, Yun & Zhang, Xianmei, 2023. "Contracting with countervailing incentives under asymmetric cost information in a dual-channel supply chain," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 171(C).
  13. Yongyi Zhou & Yulin Zhang & M.I.M. Wahab, 2022. "Optimal pricing and choice of platform advertising schemes considering across‐side network effect," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 43(4), pages 1059-1079, June.
  14. He, Peng & He, Yong & Tang, Xiaoying & Ma, Shigui & Xu, Henry, 2022. "Channel encroachment and logistics integration strategies in an e-commerce platform service supply chain," International Journal of Production Economics, Elsevier, vol. 244(C).
  15. Yuxiang Zhang & Weijun Zhong, 2024. "“Anchoring Effect†of Privacy in Targeted Persuasive Advertising Competition," SAGE Open, , vol. 14(2), pages 21582440241, June.
  16. LIN, Feng & QIN, Xibei & PU, Xujin & ZHU, Weiwei & ZHUO, Xingxuan, 2021. "Effects of in-house production on channel structures in a co-opetitive supply chain under supply uncertainty," Omega, Elsevier, vol. 103(C).
  17. Chen, Pingping & Chen, Huiru & Zhao, Ruiqing, 2022. "Price promotions in vertically-related market: Instant discount vs. gift card," Omega, Elsevier, vol. 108(C).
  18. Zheng, Shengming & Yu, Yugang, 2021. "Manufacturer encroachment with equal pricing strategy," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 152(C).
  19. Huang, Lingchen & Huang, Zongsheng & Liu, Bin, 2022. "Interacting with strategic waiting for store brand: Online selling format selection," Journal of Retailing and Consumer Services, Elsevier, vol. 67(C).
  20. Mao Yuan & Shi‐hua Ma & Xu Guan & Ying‐Ju Chen, 2021. "Channel configuration in a complementary market under different power structures," Naval Research Logistics (NRL), John Wiley & Sons, vol. 68(2), pages 157-158, March.
  21. Elahi, Hamid & Pun, Hubert & Ghamat, Salar, 2023. "The Impact of Capacity Information on Supplier Encroachment," Omega, Elsevier, vol. 117(C).
  22. Fujisawa, Chieko & Kasuga, Norihiro, 2023. "Complementarity Effect of Corporate Advertising in a Multimedia World: A Comparison of Online Advertising and Mass Media Advertising," 32nd European Regional ITS Conference, Madrid 2023: Realising the digital decade in the European Union – Easier said than done? 277960, International Telecommunications Society (ITS).
  23. Hao, Caixia & Yang, Lei, 2023. "Resale or agency sale? Equilibrium analysis on the role of live streaming selling," European Journal of Operational Research, Elsevier, vol. 307(3), pages 1117-1134.
  24. Zhang, Zhe & Song, Huaming & Gu, Xiaoyu & Shi, Victor & Zhu, Jing, 2021. "How to compete with a supply chain partner: Retailer's store brand vs. manufacturer's encroachment," Omega, Elsevier, vol. 103(C).
  25. Zhang, Li-Hao & Liu, Chunxiao & Zhang, Cheng & Wang, Shanshan, 2023. "Upstream encroachment and downstream outsourcing in competing shipping supply chains," International Journal of Production Economics, Elsevier, vol. 255(C).
  26. Yang, Jiaquan & Li, Kevin W. & Huang, Jun, 2023. "Manufacturer encroachment with a new product under network externalities," International Journal of Production Economics, Elsevier, vol. 263(C).
  27. Niu, Baozhuang & Ruan, Yiyuan & Xu, Haotao, 2024. "Less is more? Channel separation to mitigate triple competition and combat copycats in agency e-commerce," European Journal of Operational Research, Elsevier, vol. 315(1), pages 242-270.
  28. Huang, Song & Zhang, Xianmei & Chen, Shuting, 2021. "Information acquisition with advertising threshold effect under manufacturer encroachment in a supply chain," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 153(C).
  29. Zhuo, Wenyan & Peng, Jiawu & Wang, Jingru, 2024. "Game theoretical analysis of incumbent platform investment and the supplier entry strategies in an e-supply chain," International Journal of Production Economics, Elsevier, vol. 273(C).
  30. Guan, Xu & Huang, Song & Chen, Ying-Ju, 2022. "Acquisition transparency and induced supplier encroachment," Omega, Elsevier, vol. 108(C).
  31. Yan Wang & Shue Mei & Weijun Zhong, 2022. "Advertising or recommender systems? A game‐theoretic analysis of online retailer platforms' decision‐making," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 43(6), pages 2119-2132, September.
  32. Luo, Huajiang & Niu, Baozhuang, 2022. "Impact of competition type on a competitive manufacturer's preference of decision timing," International Journal of Production Economics, Elsevier, vol. 251(C).
  33. Zhang, Chu & Zheng, Xiaona, 2021. "Customization strategies between online and offline retailers," Omega, Elsevier, vol. 100(C).
  34. Sarkar, Biswajit & Dey, Bikash Koli, 2023. "Is online-to-offline customer care support essential for consumer service?," Journal of Retailing and Consumer Services, Elsevier, vol. 75(C).
  35. Wang, Lisha & Chen, Jing & Lu, Yali, 2022. "Manufacturer's channel and logistics strategy in a supply chain," International Journal of Production Economics, Elsevier, vol. 246(C).
  36. Balasubramanian, Ganesh & Ponnachiyur Maruthasalam, Arulanantha Prabu, 2021. "Substitution effect of retailer store brand and manufacturer encroachment," International Journal of Production Economics, Elsevier, vol. 239(C).
  37. Jumpei Hamamura & Yusuke Zennyo, 2021. "Retailer voluntary investment against a threat of manufacturer encroachment," Marketing Letters, Springer, vol. 32(4), pages 379-395, December.
  38. Du, Ningning & Yan, Yingchen & Qin, Zhongfeng, 2023. "Analysis of financing strategy in coopetition supply chain with opportunity cost," European Journal of Operational Research, Elsevier, vol. 305(1), pages 85-100.
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