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Market driving at Bottom of the Pyramid (BoP): An analysis of social enterprises from the healthcare sector

Citations

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Cited by:

  1. Nan Wang & Baolian Chen & Liya Wang & Zhenzhong Ma & Shan Pan, 2024. "Big data analytics capability and social innovation: the mediating role of knowledge exploration and exploitation," Palgrave Communications, Palgrave Macmillan, vol. 11(1), pages 1-18, December.
  2. Sasmita Swain & Sri Krishna Sudheer Patoju, 2024. "Role of Social Enterprises in Bridging Healthcare Sector Gap: A Case of ‘Santhwanam’," Journal of Entrepreneurship and Innovation in Emerging Economies, Entrepreneurship Development Institute of India, vol. 10(1), pages 13-25, January.
  3. Guillaume Martin, 2021. ""Industrialising" the capacity building of local entrepreneurs. A case study of 1001fontaines' "4G Project" in Cambodia," Post-Print hal-04225146, HAL.
  4. Adela Laura Popa & Naiana Nicoleta Ţarcă & Dinu Vlad Sasu & Simona Aurelia Bodog & Remus Dorel Roşca & Teodora Mihaela Tarcza, 2022. "Exploring Marketing Insights for Healthcare: Trends and Perspectives Based on Literature Investigation," Sustainability, MDPI, vol. 14(17), pages 1-21, August.
  5. Agarwal, Nivedita & Brem, Alexander & Grottke, Michael, 2018. "Towards a higher socio-economic impact through shared understanding of product requirements in emerging markets: The case of the Indian healthcare innovations," Technological Forecasting and Social Change, Elsevier, vol. 135(C), pages 91-98.
  6. Christopher P. Blocker & Kenneth C. Manning & Carlos A. Trujillo, 2023. "Beyond radical affordability in the base of the pyramid: The role of consumer self‐confidence in product acceptance," Journal of Consumer Affairs, Wiley Blackwell, vol. 57(1), pages 619-647, January.
  7. Eunyoung Choi & Kun Chang Lee, 2019. "Effect of Trust in Domain-Specific Information of Safety, Brand Loyalty, and Perceived Value for Cosmetics on Purchase Intentions in Mobile E-Commerce Context," Sustainability, MDPI, vol. 11(22), pages 1-24, November.
  8. Frederik Claeyé & Yosra Boughattas & Erno T. Tornikoski, 2022. "Formation of Social Entrepreneurial Intention: A Qualitative Grounded Approach at the Base of the Pyramid," Administrative Sciences, MDPI, vol. 12(1), pages 1-16, February.
  9. Cicellin, Mariavittoria & Adriana Scuotto, & Canonico, Paolo & Consiglio, Stefano & Mercurio, Lorenzo, 2019. "Understanding the low cost business model in healthcare service provision: A comparative case study in Italy," Social Science & Medicine, Elsevier, vol. 240(C).
  10. Syväri, Mariia & Tähtinen, Jaana & Nordberg-Davies, Sini, 2025. "Enacting ‘true business sustainability’ − Market shaping for environmental impact," Journal of Business Research, Elsevier, vol. 186(C).
  11. Chaudhuri, Atanu & Prætorius, Thim & Narayanamurthy, Gopalakrishnan & Hasle, Peter & Pereira, Vijay, 2021. "Finding your feet in constrained markets: How bottom of pyramid social enterprises adjust to scale-up-technology-enabled healthcare delivery," Technological Forecasting and Social Change, Elsevier, vol. 173(C).
  12. Sahasranamam, Sreevas & Nandakumar, M.K., 2020. "Individual capital and social entrepreneurship: Role of formal institutions," Journal of Business Research, Elsevier, vol. 107(C), pages 104-117.
  13. Victor Mignenan, 2022. "Management of Frugal Innovation Projects: Research Approach and Perspectives," International Business Research, Canadian Center of Science and Education, vol. 15(4), pages 121-121, April.
  14. Bojan Leković & Ozren Uzelac & Tibor Fazekaš & Aleksandra Marcikić Horvat & Petar Vrgović, 2021. "Determinants of Social Entrepreneurs in Southeast Europe: GEM Data Analysis," Sustainability, MDPI, vol. 13(20), pages 1-15, October.
  15. Gupta, Suraksha & Kanungo, Rama Prasad, 2022. "Financial inclusion through digitalisation: Economic viability for the bottom of the pyramid (BOP) segment," Journal of Business Research, Elsevier, vol. 148(C), pages 262-276.
  16. Alexander Flaig & Daniel Kindström & Mikael Ottosson, 2021. "Market-shaping phases—a qualitative meta-analysis and conceptual framework," AMS Review, Springer;Academy of Marketing Science, vol. 11(3), pages 354-374, December.
  17. Ratinho, Tiago & Bruneel, Johan, 2024. "Taking stock of research on hybrid organizations: Enriching theoretical perspectives, extending empirical contexts, and expanding practical relevance," Journal of Business Research, Elsevier, vol. 170(C).
  18. Mortazavi, Sina & Raatikainen, Markus & Hiltunen, Esa & Teplov, Roman & Väätänen, Juha & Gabrielsson, Mika, 2025. "From outsider to insider: A Western SME’s journey to inclusive innovation in a base-of-the-pyramid market," Journal of Business Research, Elsevier, vol. 186(C).
  19. Gupta, Parul & Chauhan, Sumedha & Paul, Justin & Jaiswal, M.P., 2020. "Social entrepreneurship research: A review and future research agenda," Journal of Business Research, Elsevier, vol. 113(C), pages 209-229.
  20. Tsai, Juin-Ming & Hung, Shiu-Wan & Yang, Ting-Ting, 2020. "In pursuit of goodwill? The cross-level effects of social enterprise consumer behaviours," Journal of Business Research, Elsevier, vol. 109(C), pages 350-361.
  21. Stathakopoulos, Vlasis & Kottikas, Konstantinos G. & Painesis, Grigorios & Theodorakis, Ioannis G. & Kottika, Efthymia, 2022. "Why shape a market? Empirical evidence on the prominent firm-level and market-level outcomes of market-driving strategy," Journal of Business Research, Elsevier, vol. 139(C), pages 1240-1254.
  22. Erzurumlu, S. Sinan & Pachamanova, Dessislava, 2020. "Topic modeling and technology forecasting for assessing the commercial viability of healthcare innovations," Technological Forecasting and Social Change, Elsevier, vol. 156(C).
  23. Rosca, Eugenia & Agarwal, Nivedita & Brem, Alexander, 2020. "Women entrepreneurs as agents of change: A comparative analysis of social entrepreneurship processes in emerging markets," Technological Forecasting and Social Change, Elsevier, vol. 157(C).
  24. (Ian) Lee, In Hyeock & Kim, Sung Min & Green, Seth, 2021. "Social enterprises and market performance: The moderating roles of innovativeness, sectoral alignment, and geographic localization," Journal of Business Research, Elsevier, vol. 132(C), pages 491-506.
  25. Tsai Chi Kuo & Wei-Jung Shiang & Jessica Hanafi & Sz Ying Chen, 2018. "Co-Development of Supply Chain in the BOP Markets," Sustainability, MDPI, vol. 10(4), pages 1-14, March.
  26. Siqueira, Erica H.S. & Fischer, Bruno Brandão & Bin, Adriana & Kickul, Jill, 2023. "Entrepreneurial ecosystems’ readiness towards knowledge-intensive sustainable entrepreneurship: Evidence from Brazil," Technovation, Elsevier, vol. 126(C).
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